# The Ultimate Planning Guide for a Backyard Makeover: Leaving No Stone Unturned
Integrity is transparency and insight
An Ounce Of Prevention…
It’s been said that an ounce of prevention is worth a pound of cure. When the stakes are high—your home and your wallet—that saying is even more true. I hope that by reading this guide you feel more prepared to evaluate home improvement contractors and make the best decision for your family. If there is anything I can do to help, please don’t hesitate to call.
FAST FACT:
The main reason for conflict and unfulfilled expectations when building or renovating a pool is that the homeowner was disorganized, uninformed and didn’t understand all their options at every level. Including best buying practices and having guidance on finding a company that was a perfect fit for their individual situation.
What is Your Primary Motivation for considering this project? To help you really get what you want, let's start by identifying WHY you want this in the first place. (Knowing your motivation up front makes all the other questions a LOT easier to answer!)
Most people dream about getting a swimming pool for one or more of the following reasons:
For example, if your primary motivation is to entertain your children or grandchildren, then a “lap pool” may not be the ideal choice.
If “EXERCISE” is a big deal for you, then you'll want to pay extra attention to the overall length, and perhaps make sure you've got a fairly large shallow area.
If “RELAXATION” and “spoiling yourself” is important, then a tanning ledge and perhaps a waterfall or grotto might be perfect for you.
WE CARE From The Very First Phone Call To The Final Walk-Through…
## Preface: The Purpose & Intention of this Guide
If you want to be sure that your pool or spa CONSTRUCTION is “the
perfect experience,” then you will love this handy little guide.
This was not written to sell features of a pool or spa, nor to
promote a particular pool CONSTRUCTIONer. Instead, this was written
specifically for you, the homeowner, to help you get exactly
what you want, no matter how inexperienced you may be. The
secret to getting The Perfect Swimming Pool or Spa is to learn
more about the CONSTRUCTION process.
According to the Better Business Bureau, complaints against home improvement and home repair contractors are among the most common consumer complaints received. Complaints range from high-pressure sales tactics and confusion over contract terms to poor or incomplete workmanship and overcharging for the amount or quality of work provided. Fortunately, much of this can be avoided with a little research. Unprofessional and disreputable contractors can be easy to spot provided that you heed this advice and don’t let the temptations of a low price keep you from seeing the warning signs.
A recent study of approximately 1000 homeowners conducted by Qualified CONSTRUCTIONer magazine revealed that 50% of them would not hire the contractor they originally chose to CONSTRUCTION their home. Additionally, 48% said they would not refer the contractor they chose to their friends.
It’s been my experience that most people have the same basic questions in mind when considering a CONSTRUCTION project:
1. “How much will it cost?”
2. “How long will it take?”
3. “When can the work get started?”
It has always amazed me that there are so few questions asked about the contractor, the processes he or she uses to complete the project, questions about the employees, subcontractors, materials used, proper scope of work, etc. There are always a few exceptions but for the most part these are the three most popular questions. I believe the reason for this lack of questioning is due to one or more of the following reasons:
1. People don’t know what they should ask.
2. They don’t know how or are too afraid to ask.
3. They take too much for granted, dangerously assuming that most contractors follow “standard” business practices that don’t really vary much from one contractor to the next.
The purpose of this guide is to help you become intimately aware of the “ins and outs” of how the CONSTRUCTION business works. Not only will you know exactly what questions to ask but you’ll also be much more at ease and less apprehensive about asking them because you’ll understand that any good contractor will appreciate your intelligent questions and will likely be far more interested in working with you as a result.
Furthermore, by exposing you to all of the ingredients of a great job and a great contractor and showing you what you’ll need to look out for, you’ll be in a much better position to make an intelligent decision when it comes time to hire someone for your next project. This guide will provide you with the necessary knowledge and tools that will enable you to see, quite obviously, the right contractor for your particular job.
This is not a “how to” guide on managing a contractor. While it may be hard to believe with all the stories out there, there are contractors who require very little, if any, “managing” on your part. Many books and tips I’ve read over the years seem to be directed toward helping you “manage” a contractor. That may have been helpful advice 20 or 30 years ago, but times have changed. A professional contractor, by definition, does not need to be managed.
A professional contractor knows exactly what needs to be done, when and how to do it, and how to manage it. They have systems in place and processes they follow to help ensure consistent success. A professional contractor rarely needs to be reminded or told what to do.
## Contents
## Chapter 1: Top 10 Common Myths About Building a Pool
Building a pool involves various myths and misconceptions. Here are the top 10:
1. **Myth: All Pools Are the Same**
*Fact:* Pools vary greatly in terms of design, materials, and technology used.
2. **Myth: Pools Are Always Expensive to Maintain**
*Fact:* Modern pools with efficient systems can be cost-effective to maintain.
3. **Myth: Pools Decrease Property Value**
*Fact:* In many regions, pools increase property value, especially if well-maintained.
4. **Myth: Building a Pool Is Too Complicated**
*Fact:* With the right contractor, building a pool can be a smooth process.
5. **Myth: Pools Are Only for the Wealthy**
*Fact:* Pools come in a variety of sizes and budgets, making them accessible for many homeowners.
6. **Myth: Pools Are Unsafe for Children**
*Fact:* With proper safety measures, pools can be safe for children.
7. **Myth: Pools Require Constant Supervision**
*Fact:* Automated systems can handle much of the pool’s maintenance.
8. **Myth: Pools Can Only Be Used in Warm Climates**
*Fact:* Heated pools can be enjoyed year-round in many climates.
9. **Myth: DIY Pool Building Is Easy and Cheaper**
*Fact:* Professional pool building ensures quality and compliance with local regulations.
10. **Myth: All Contractors Are the Same**
*Fact:* Choosing the right contractor is crucial for a successful pool project.
## Chapter 2: Main Health Benefits of Owning a Pool
Owning a pool can significantly enhance your health:
1. **Physical Fitness**: Swimming is an excellent full-body workout.
2. **Stress Relief**: The calming effect of water can reduce stress and anxiety.
3. **Low-Impact Exercise**: Ideal for people with joint issues or those recovering from injuries.
4. **Cardiovascular Health**: Regular swimming can improve heart health.
5. **Flexibility and Strength**: Water resistance helps in building muscle strength and flexibility.
6. **Weight Management**: Swimming can burn significant calories, aiding in weight loss.
7. **Improved Sleep**: Physical activity in water can improve sleep patterns.
8. **Mental Health**: Swimming can boost mood and reduce symptoms of depression.
## Chapter 3: The Blue-Mind Benefits of Having a Pool
The concept of "blue mind" refers to the meditative state induced by being near, in, or on water:
1. **Reduced Stress**: Water has a natural calming effect.
2. **Enhanced Creativity**: Being around water can boost creative thinking.
3. **Improved Concentration**: The tranquil environment can enhance focus.
4. **Better Mental Clarity**: Water can help clear your mind and reduce mental fatigue.
5. **Increased Happiness**: The presence of water can elevate mood and overall happiness.
## Chapter 4: How to Select a Contractor That's Perfect for Your Situation
Choosing the right contractor involves several steps:
1. **Research and Recommendations**: Ask for referrals and read reviews.
2. **Check Credentials**: Verify licenses, insurance, and certifications.
3. **Evaluate Experience**: Look for experience in similar projects.
4. **Communication Skills**: Ensure clear and effective communication.
5. **Detailed Proposals**: Insist on a written proposal with clear specifications.
6. **Site Visits**: Visit past and current project sites.
7. **References**: Contact past clients to gauge their satisfaction.
8. **Compatibility**: Choose a contractor whose style and approach match your needs.
## Chapter 5: Top 5 Things That Make a Successful Project
A successful project is defined by:
1. **Clear Expectations**: Set and manage realistic expectations from the start.
2. **Quality Workmanship**: Ensure high standards of work throughout the project.
3. **Effective Communication**: Maintain open and regular communication with your contractor.
4. **Timely Completion**: Stick to agreed timelines and address delays promptly.
5. **Satisfaction**: Ensure the final result meets or exceeds your expectations.
## Chapter 6: Top Questions to Ask the Pool Builder
When meeting with a pool builder, ask the following questions:
1. **What is your experience with similar projects?**
2. **Can you provide references from past clients?**
3. **What is your project timeline?**
4. **What are the payment terms?**
5. **What warranties do you offer?**
6. **Who will be managing the project?**
7. **What materials do you recommend and why?**
8. **How do you handle unexpected issues or changes?**
9. **What is your process for ensuring quality?**
10. **Do you have proper insurance coverage?**
## Chapter 7: 5 Biggest Mistakes Homeowners Make When Building a Pool
Avoid these common mistakes:
1. **Not Getting Everything in Writing**: Always insist on detailed written contracts.
2. **Being Influenced by Low Price**: Focus on value and quality rather than the lowest bid.
3. **Not Inspecting Work at Every Stage**: Regular inspections ensure quality and adherence to plans.
4. **Assuming Verbal Agreements Are Sufficient**: Verbal agreements can lead to misunderstandings.
5. **Not Researching the Contractor**: Thoroughly vet your contractor before hiring.
## Chapter 8: The Financial Benefits of Owning a Pool
Owning a pool can offer financial advantages:
1. **Increased Property Value**: A well-maintained pool can boost your home’s value.
2. **Energy Savings**: Modern pools
with efficient systems can reduce energy costs.
3. **Entertainment Savings**: A pool provides an affordable entertainment option at home.
4. **Health Savings**: Reduced healthcare costs through improved fitness and mental health.
5. **Rental Income**: Renting out your home with a pool can attract higher rental rates.
## Chapter 9: Risks to Avoid When Building a Pool
Minimize risks by:
1. **Choosing the Wrong Contractor**: Thorough vetting is crucial.
2. **Ignoring Permits and Regulations**: Ensure all legal requirements are met.
3. **Skimping on Quality**: Invest in quality materials and workmanship.
4. **Neglecting Safety**: Implement necessary safety measures.
5. **Poor Planning**: Plan thoroughly to avoid surprises and delays.
## Chapter 10: Factors That Affect the Completion Time
Completion time can be influenced by:
1. **Weather Conditions**: Inclement weather can cause delays.
2. **Permitting Process**: Obtaining permits can take time.
3. **Project Complexity**: More complex designs take longer to complete.
4. **Material Availability**: Delays in materials can affect timelines.
5. **Contractor’s Schedule**: Availability of the contractor and their team.
## Chapter 11: How to Get Started
Begin your backyard makeover by:
1. **Defining Your Goals**: Determine what you want to achieve.
2. **Setting a Budget**: Establish a realistic budget for your project.
3. **Researching Ideas**: Gather inspiration and ideas for your makeover.
4. **Finding the Right Contractor**: Use the criteria outlined in this guide.
5. **Planning and Design**: Work with your contractor to create a detailed plan.
## Chapter 12: 3 Secrets to Getting Exactly What You Want in a Backyard Makeover
Ensure satisfaction with these secrets:
1. **Clear Communication**: Maintain open and honest communication with your contractor.
2. **Flexibility**: Be open to suggestions and willing to make adjustments.
3. **Regular Check-Ins**: Monitor progress and provide feedback throughout the project.
---
This guide is designed to equip you with the knowledge and confidence to undertake a successful backyard makeover. By following the advice and recommendations provided, you can avoid common pitfalls and ensure a smooth and satisfying project from start to finish.
PREPARING FOR YOUR FACE-TO-FACE MEETING
Now that you have scheduled a time for an on-site, face-to-
face meeting with a potential pool CONSTRUCTIONer, there are
several things you can do to prepare for this meeting.
If there is more than one person making the decision
in your household, make sure all parties are present
at the meeting.
PREPARING FOR YOUR FACE-TO-FACE MEETING
Now that you have scheduled a time for an on-site, face-to-
face meeting with a potential pool CONSTRUCTIONer, there are
several things you can do to prepare for this meeting.
Make sure you set aside enough time for the
meeting. One hour is an absolute minimum; two
hours may be better.
Make sure you have your pool or spa idea folder so
you can show the CONSTRUCTIONer what you like, and what
you are looking for.
Grab a copy of the plot of your property if you have it. It
can be extremely helpful with answering questions such
as “easements” and other issues. If your neighborhood
has a Homeowners Association, it may be helpful to
provide that information to the CONSTRUCTIONer also.
Bottom line, it is better to approach this meeting with an
open mind, and focus more on “what you want,” rather
than “what you’re willing to spend.” If you focus too much
on the price upfront, the CONSTRUCTIONer might be reluctant to
show you certain features that you would really prefer to
have, if you only know about them up front.
5
If you have a budget in mind, make sure you
communicate that to the CONSTRUCTIONer. Keep in mind that
most homeowners have no idea how much it will cost to
CONSTRUCTION a pool or spa. In fact, the CONSTRUCTIONer will have to
explore all the different options and possibilities before
they can provide an accurate proposal, including some
you may not have considered yet.
Go into the meeting with an idea of what you want
the outcome to be from the meeting.
a. If you have no plans to make a final buying decision that
day, for example, let the CONSTRUCTIONer know that upfront. That
will alleviate the pressure to do so.
b. If you might make a buying decision that day, make sure
you are prepared to read the full contract to understand
exactly what is included and what is not.
c. Are you prepared to make a down payment or finance the
CONSTRUCTION?
d. What happens if you want to think about it for a few
days?
Chapter 14 - The Anatomy of a Pool
More Similar to the
Human Body Than
You Think
Even though pool owners rely on pool
professionals to CONSTRUCTION or service their
pools and spas, having a basic
understanding about how a pool works
allows you to have informed
conversations with pool pros, but it also
allows you to alert pool pros when you
see a potential problem. Here is how a
basic pool operates as described through
parts of a human body.
A pool has different systems just like a
human body. Each system plays an
important role in the complete health and
life span of a pool.
POOL STRUCTURE AND SURFACE
The pool structure is like the skeletal system. It provides support for your
pool. The pool surface is like your skin. It covers and protects the pool
structure. Pool surfaces need to be cleaned periodically as part of a
maintenance program for sanitation and prolonged surface longevity.
PUMPS
The pump is the heart of your pool system
and is responsible for the circulation in your
pool. Pools and spas have a pump, filter,
skimmer, main drain, return lines, and valves.
There are many upgrades available for your
pool depending on how automated you want
your system to be. The standard single speed
pump is the largest user of electricity in a
home with a pool. Builders, CONSTRUCTIONers, and
service professionals recommend variable
speed pumps now that significantly reduce
electrical usage.
CONTROLS
Pool controls are the brain of the
system. They are responsible for
keeping the pool running on a
schedule and turning features on
when needed. Automation can run
your pump, turn on your lights,
waterfalls, and heater. Automation
creates a much simpler routine for
pool owners.
FILTERS
Filters are like your liver and kidneys which
clean the blood in your body as filters are
needed to remove particles from the water.
Filters keep the particles contained in a tank
until the filter media can be changed or
cleaned. Each type of filter differs in the time
between cleaning, ease of maintenance, and
the size of the particles in can remove.
HEATERS
Heaters are like your metabolism, maintaining
temperature in a healthy and comfortable
range. They are essential for the therapeutic
qualities of a well-designed spa as well as a
comfortable swimming experience on a cool
Fall day. Modern heaters are much more
energy-efficient than they used to be.
LIGHTS
Lights are the eyes of your pool. Pool lighting
invites you to swim and soak in your pool at
night, increases safety, and provides a
beautiful accent to your backyard. Pool, spa,
and landscape lighting are available in many
color options with different energy savings
potential.
If you are interested in learning more about how your pool
operates, there are many online and classroom courses
available in the pool industry. In addition, there are many
podcasts and YouTube videos that can provide further information for pool owners.
CONTRACTOR COMPARISON CHECKLIST
WHAT TO LOOK FOR Contractor A Contractor B Contractor C
Contractor Name
Pictures of Office & Team
Proof of Insurance
Proof of Business License
Warranty
Jobsite Photos
Wide Variety of Material Selections
Online Presence
Customer References Provided
Positive Google Reviews
10+ Years in Business
Better Business Bureau Search
Passes Initial Gut Check
Feel Comfortable with Team Interaction
Approved Applicator of Finishes Offered
Took Time to Listen to My Concerns
Seems to Understand My Vision
Responsive to Questions
Offered Samples to Review
3 Costly Mistakes Buyers Often Make
We’ve all been taught to get references but oftentimes people fail to follow through and actually check them! Most people get a list of references but don’t call. Do not just assume they will be good. Go ahead and check out the references you are given. A reputable contractor will welcome the opportunity for you to talk to his past clients and will be delighted to show off his previous work. We will provide you plenty of time to check our company’s references and speak to our past clients after the in-home consultation and before the design and budget reveal.
Ask to see completed projects as well as a job in progress. For current projects, take a close look around. Is the job site neat and clean? Do things appear to be organized? Are the homeowners happy or are they disappointed? Is the project being completed on time or is it behind schedule? Why?
Also, you’ll want to make sure to ask for and follow up on supplier and banking references. You will want to make sure your contractor is on stable financial ground and current with his suppliers. Be especially wary of a contractor who can’t give you any local supplier references. He probably owes them money.
One of the best things you can do to ensure your construction project goes smoothly is to treat your relationship with your contractor like you would any other relationship. After all, this is a person to whom you’ll be entrusting a significant amount of your time, money, and, of course, your home.
Strong relationships are built on a foundation of trust and transparency. The more open and communicative you are with your contractor, the more trust you’ll have in the process. That said, don’t be afraid to ask lots of questions. A good contractor wants you to ask questions so that you both can be sure you’re on the same page every step of the way. Withholding questions or limiting your communication can have costly consequences as it makes it very difficult for you to be sure you’re getting what you want and what you’ve planned for.
IMPORTANT TERMS YOU’LL NEED TO KNOW
New finishes, new tile, water features, and modern, energy-efficient
equipment are all possibilities with a swimming pool CONSTRUCTION. There are many
decisions to be made with the help of your selected Pool Professional. During
that discussion, you will come across several terms used by the pool industry
about which you may not be familiar.
Automatic Pool Cover
A heavy pool cover connected electronically or manually, that extends over the
pool, protecting the pool from debris and temperature changes as well as
adding an important safety measure.
Coping
The cap or top lip on the pool or spa wall provides a finished edge around the
pool or spa. It can be formed, cast-in-place or precast. It may also be part of
the system that secures a vinyl liner to the top of the pool wall. There are many
choices ranging from less expensive brick to other much more expensive
materials. Be aware that the smaller the material being used, the more grout
lines you will see around the pool. Also, some materials may require some
maintenance such as an annual sealing to keep them looking good.
Gutter
An overflow trough at the edge of the pool through which floating debris, oil,
and other "lighter-than-water" things flow. Pools with gutters usually do not
have skimmers. You usually only see gutters on commercial pools.
Infinity Pool
An infinity pool creates the illusion of endlessness with a negative edge that
spills over into a trough and recirculates the water back
into the pool.
Main Drain
A plumbing fitting installed on the suction side of the pump in pools or spa.
Sometimes simply referred to as the drain and it is in the deepest part of
the pool. Pool main drains do not allow the water to drain to waste but
rather connect to the pump for circulation and filtration.
The Consumer Product Safety Commission strongly recommends split drain
systems as a safety measure to prevent drowning. The principle behind
installing a multiple drain system is to prevent a single drain from
becoming the sole inlet to the suction side of the pump. The installation of
at least one additional drain effectively divides suction between the drains.
New pool designs do not include a main drain at the bottom of the deep
end of the pool. Rather, the preferred design is a split drain located below
the skimmer on the wall for safety and improved water circulation. This can
easily be performed during a CONSTRUCTION.
Permits
Rules regarding permits differ depending on the county and, sometimes,
city. In pool CONSTRUCTION, most municipalities agree that permits should be
pulled for any plumbing work that is performed underground.
The area that differs the most is regarding a simple replaster of a pool. You
should ask your pool professional what, if any, permits are required for
your job.
Be aware that by pulling permits, you may need to address other
deficiencies such as self-closing back doors to the home, locked gates,
property walls required to be minimum heights, etc..
Pool Shell and Raised Bond Beam
A pool is first built with a gunite or shotcrete shell under high pressure. If
that pool wall shell is built to a higher elevation than just below the deck,
that portion of the pool wall is called a raised bond beam. it is just an
extension of the pool wall.
Waterline and Trim Tile
Waterline tile is just where it sounds - at the waterline of the perimeter of the
pool. The purpose of waterline tile is not only aesthetics; it keeps the pool finish
underwater where it needs to be and transitions to the bottom of the coping.
Trim tile is tile set on the edges of benches and steps. While this also can be an
artistic addition, it can also serve an important purpose of making the end of
steps more easily visible for safety purposes.
Rebar
Rebar are metal bars that are meant to reinforce the structure of various parts of
your pool such as the pool shell and a shamu shelf, for example. In the pool shell,
the rebar should be sunk 3 inches into the six-inch shell. If the rebar and the wire
ties used to tie the bars together are too near the surface of the pool, they can
cause rust spots to appear on the pool finish. Unfortunately, only those visible
rust spots can be repaired during the pool CONSTRUCTION. There is no method to detect
future potential rust spots and that is why CONSTRUCTION contractors cannot
warranty against future rust spots.
Retaining wall
A retaining wall protects your backyard from erosion and landslides caused by
hills and inclines. Sometimes a retaining wall is used to add more room for the
pool by cutting into a small hillside, or to allow for perimeter space all the way
around the pool. A retaining wall should always be designed by an engineer and
usually requires a soil inspection.
Skimmer
The skimmer’s job, which is set next to the pool, is to capture all floating debris
from the surface of the pool. That is why pools are supposed to be filled with
water halfway up the skimmer opening so the water is constantly circulating
through the skimmer basket, capturing debris, and then to the pump and filter
and pumped back into the pool.
Suction line
In the plumbing of a pool, the goal is to create proper water circulation for
cleaning the water. The suction line pulls water from the pool back to the pump to
then through the filter and, if it exists, a pool heater and then to return to the pool
utilizing the return line. You can easily identify which is which by running your
pump and putting your hand over the different holes that you see along the side
of your pool. You will feel a slight suction for those lines connected to your suction
line. If you feel a jet of water, then that is water returning to your pool via the
return line.
Zero Edge or Infinity Pool
The edges of a zero-edge pool spill over, creating an illusion of boundlessness.
RESEARCH - What do you like?
FUN.
This is probably the easiest and most fun you will have
until the day you finally step into your newly CONSTRUCTIONed
swimming pool or spa. For this homework assignment, all
you do is start collecting photographs of any pools or
spas you like. Whenever you see a pool, spa or water
feature you like, just cut it out, and toss it into a folder
called “my pool ideas.”
IDEAS.
Where do you find these photos? Magazines are probably going to be a great place to find pool
photos, like Luxury Pools Magazine (www.luxurypools.com). It is loaded with a wide variety of
outstanding pools, spas, and water features from all over the United States and beyond.
PHOTOS.
Here are 3 different ways you capture these photos:
You can “right-click” on a photo. It will usually give you
the option to “copy image” or “save image.”
If the “right-click” function doesn’t work for you, you
might try the “Snipping Tool” that is found on most
newer PCs. It will allow you to “cut and paste” any image
you see on your screen.
Another option is to simply press “print screen” on your
keyboard. This too will create an image of whatever is on
your screen.
Naturally, the Internet is also going
to provide an outstanding source of
swimming pool photos.
Either print these photos on your color
printer and tuck them inside your
folder or save them on an SD card.
CHOICES.
By the way—it may be helpful, in some cases, to
save photos of things you do not like. That way,
when you meet with a professional, you can say,
“I like this, this, this and this, but I definitely do
not like THAT.”
Try out our Pool Finish
Selector to review different
pool finish colors.
Remember – don’t only consider the finish color,
but also the color of water the finish creates.
When you find the color(s) you like, follow
instructions to print or save the photo.
https://gardnerCONSTRUCTION.com/pool-finish-selector.php
One of our suppliers is
National Pool Tile – enjoy
browsing their website for
many tile designs.
https://www.nptpool.com/tile/
Another supplier we
like is Fujiwa:
WHAT’S MOST IMPORTANT TO YOU?
Advanced Technology
Beauty/Design/Style
CONSTRUCTIONer's Reputation
Ease of Maintenance
Energy Efficient
Financing Options
Budget
Quality of Workmanship
Safety
Warranty
Entertaining
Water Purity and Chemical Usage
THINGS TO WATCH OUT FOR ON PRICE
There are so many variables in performing a CONSTRUCTION that affects price.
Believe it or not, CONSTRUCTION a pool or spa is not a highly profitable business, especially when you consider the amount of risk a company assumes when they take on a new project. In addition to the actual labor and materials, there are so many other expenses successful CONSTRUCTION companies must figure into their price to survive.
Biggest Cost Factors
Without having a basic understanding, you may simply disqualify one or more of the actual professional CONSTRUCTIONers simply by mistakenly
believing that their price is too high. The biggest cost factors will be the:
size of your pool
state of the pool and repairs necessary
scale of the CONSTRUCTION project
geographic region choice of materials quality of work
Shortcuts Used to Keep Prices Low
We are not saying the most expensive is always the best. Selecting the right CONSTRUCTIONer requires looking at the price and beyond – experience, years in business, licensing, reputation, and more. Below is a list of some of the methods we have seen by CONSTRUCTIONers to maintain low prices to win projects.
inaccurate job completion estimate
taking shortcuts
using poor quality materials hiring inexpensive,
unskilled labor
not carrying the proper insurance
inadequate safety precautions on site
paying workers under the table
no long-term warranty
disposes of debris illegally avoids paying taxes
Considerations When Signing Contract
When it comes to signing the deal, you should follow the same common sense you would with any contract. However, in the swimming pool industry, there are a few specifics that deserve special focus.
pay special attention to exactly what IS and what IS NOT included in the contract.
never accept anything promised verbally, always document in writing.
have a clear understanding of what extra expense might arise during the CONSTRUCTION. This prevents surprises and allows you to realistically budget beyond the contract price.
confirm the materials you are paying for are what is going to be used.
Be sure you are clear on the payment expectations.
By establishing a clear understanding upfront, you and your contractor can both avoid the pain and aggravation of a disappointing or frustrating pool-CONSTRUCTION experience. Whether you end this “pool or spa renovation,” the goal is a long term relationship with a respected contractor. The precautions you take during this process will largely be determined by your diligence in this final step.
Look for companies that offer 3 basic budget packages with pictures and basic items that are included
Material Costs: These typically account for 35-40% of the total price.
Labor Costs: These also make up around 35-40% of the total price.
Gross Profit Margin: The remaining 20-30% covers the business's operating expenses, ensuring we can continue to provide quality service now and in the future.
Physical location and showroom facility
Office personnel and management
Utilities, cell phones, and software
Company vehicles, equipment, and tools
Fuel, insurance, and licensing
Marketing expenses, among other necessities
In an ideal scenario, if everything goes perfectly during a project, the company may achieve a net profit of 3-7% before taxes.
Does that make sense? Does that seem reasonable to you?
Great! Before our design and budget reveal meeting, we will share a budget strategy video with you to ensure your budget is met perfectly.
First, let me provide some insight on how our industry works and the 3 categories of companies you will likely encounter.
BLUE MIND BUYING EXPERIENCE
UNIQUE INSIGHT
TOOLS, CHECKLISTS
VIDEOS
PERSONAL DESIGNER
Here are the top 25 industry and construction terms and phrases a homeowner should know when having a swimming pool built at their home:
Excavation: The process of digging the hole where the pool will be placed.
Gunite: A mixture of cement and sand sprayed over rebar to form the pool shell.
Rebar: Steel bars used to reinforce concrete in the pool structure.
Plaster: The interior finish of the pool, providing a smooth surface.
Coping: The material used to cap the pool shell wall; it can be stone, concrete, or brick.
Tile: Decorative tiles placed along the waterline of the pool.
Decking: The area surrounding the pool, which can be made of concrete, pavers, or other materials.
Skimmer: A device that draws in water from the surface of the pool to remove debris.
Main Drain: The drain located at the bottom of the pool to help circulate water.
Return Lines: Pipes that return filtered water back into the pool.
Filter: A device that removes impurities from the pool water.
Pump: The heart of the pool's circulation system, moving water through the filter and back into the pool.
Chlorinator: A device that adds chlorine to the pool water to maintain sanitation.
Heater: Equipment used to heat the pool water to a desired temperature.
Pool Cover: A cover used to protect the pool when not in use and to reduce evaporation.
pH Level: A measure of how acidic or basic the pool water is.
Alkalinity: The measure of the pool water's ability to neutralize acids.
Calcium Hardness: The measure of the calcium concentration in the pool water.
Shock: A process of adding a large dose of chlorine to the pool to kill bacteria and algae.
Algaecide: A chemical used to kill and prevent algae growth in the pool.
Backwashing: A method of cleaning the filter by reversing the flow of water through it.
Vacuums: Devices used to clean the bottom of the pool by suctioning up debris.
Waterline: The level at which the water meets the edge of the pool.
Infinity Edge: A pool design where water flows over one or more edges, creating a visual effect of water with no boundary.
Saltwater System: An alternative to traditional chlorine pools, using salt to generate chlorine through a salt cell.
These terms will help homeowners understand the various aspects of pool construction and maintenance, enabling them to communicate effectively with pool builders and contractors.
Here are the top 25 contractual terms and phrases a homeowner should know when having a swimming pool built at their home:
Scope of Work: A detailed description of the work to be performed by the contractor, including specifications and materials.
Change Order: A written agreement to alter, add, or remove work from the original contract, often affecting the cost and completion date.
Allowance: A set amount included in the contract for specific items that are not yet selected, like tile or fixtures.
Draw Schedule: A payment plan that outlines when payments are due, typically tied to project milestones.
Lien Waiver: A document that relinquishes a contractor’s or supplier’s right to place a lien on the property once payment is made.
Retainage: A portion of the contract payment withheld until the project is substantially complete to ensure all work is finished satisfactorily.
Warranty: A guarantee provided by the contractor for a specified period, covering defects in workmanship and materials.
Substantial Completion: The stage when the pool is sufficiently complete for the owner to use it as intended, even if minor work remains.
Punch List: A list of minor items to be corrected or completed by the contractor before final payment.
Permits: Official approvals required by local government to begin construction.
Insurance: Coverage that protects against potential risks and liabilities during the construction process, typically including general liability and worker’s compensation.
Bond: A financial guarantee that the contractor will perform the work as specified in the contract.
Default: Failure to fulfill a contractual obligation, which can lead to termination of the contract.
Force Majeure: A clause that frees both parties from liability or obligation when an extraordinary event beyond their control prevents them from fulfilling the contract.
Indemnification: An agreement where one party agrees to compensate the other for any harm, liability, or loss arising out of the contract.
Liquidated Damages: A predetermined amount of money that one party will pay to the other if the contract is breached.
Termination Clause: Provisions that outline the conditions under which the contract can be terminated by either party.
Completion Date: The date by which the contractor agrees to finish the project.
Specifications: Detailed descriptions of the materials, standards, and workmanship required for the project.
Inspection: The process of reviewing and approving work at various stages of construction to ensure compliance with the contract.
Dispute Resolution: Methods outlined in the contract for resolving disagreements, such as mediation or arbitration.
Payment Terms: The schedule and conditions under which payments will be made to the contractor.
Retention: Similar to retainage, it’s the portion of the payment held back until the project is satisfactorily completed.
Contingency: An amount set aside in the budget to cover unexpected costs or changes in the scope of work.
Exclusions: Specific items or services that are not included in the contract and are the homeowner’s responsibility.
Understanding these terms will help homeowners navigate the contractual aspects of having a swimming pool built and ensure they are well-informed throughout the process.
Here are the top 25 pool industry and construction phrases that a homeowner should know during the swimming pool construction process at their home:
Blueprints: Detailed architectural plans showing the pool design, layout, and specifications.
Grading: The process of leveling the ground where the pool will be installed to ensure proper drainage and foundation.
Trenching: Digging trenches for plumbing and electrical lines needed for the pool.
Reinforcement: Adding rebar or mesh to strengthen the pool structure before applying concrete or gunite.
Forming: Creating the mold or frame that shapes the pool structure, typically using wood or steel.
Gunite/Shotcrete: Spraying a mixture of concrete and sand over the rebar frame to create the pool shell.
Curing: Allowing the concrete or gunite to harden and reach its full strength, usually taking several days to weeks.
Tile Installation: Placing decorative tiles along the waterline and other areas of the pool for aesthetics and functionality.
Coping Installation: Adding the coping material, which is the cap or edging around the pool's perimeter.
Plumbing Rough-In: Installing the basic plumbing lines and fixtures before finishing the pool.
Electrical Rough-In: Installing the electrical lines and components needed for pool equipment and lighting.
Backfilling: Refilling the excavated area around the pool shell with soil or gravel to provide stability.
Decking Installation: Constructing the deck or patio area around the pool using materials like concrete, pavers, or stone.
Bond Beam: The top portion of the pool wall that adds structural integrity and supports the coping.
Skimmer Installation: Installing the skimmers that draw water from the pool surface to remove debris.
Main Drain Installation: Installing the main drain at the bottom of the pool for water circulation and safety.
Return Jet Installation: Placing the return jets that push filtered water back into the pool.
Equipment Pad: The designated area where pool equipment, such as pumps, filters, and heaters, is installed.
Start-Up: The initial process of filling the pool with water and starting up the pool equipment for the first time.
Chemical Balancing: Adjusting the pool water's pH, alkalinity, and chlorine levels to ensure proper sanitation and safety.
Inspection: Reviewing and approving various stages of construction by a qualified inspector to ensure compliance with building codes.
Plaster Application: Applying the final interior finish to the pool, providing a smooth and watertight surface.
Hydrostatic Valve: A valve that prevents groundwater pressure from damaging the pool structure.
Mastic Joint: A flexible, waterproof sealant used between the pool coping and deck to allow for movement and prevent water infiltration.
Turnover Rate: The time it takes for the pool’s entire volume of water to pass through the filtration system, typically measured in hours.
These phrases will help homeowners understand the steps and components involved in the pool construction process, enabling effective communication with contractors and ensuring a smooth project experience.
Here are the top 25 pool industry and construction phrases that a homeowner should know during the swimming pool construction process:
Excavation: The process of digging the hole where the pool will be placed.
Grading: Leveling the ground to ensure proper drainage and a stable foundation for the pool.
Forming: Creating the shape of the pool with wooden forms before concrete is poured.
Steel Reinforcement (Rebar): Steel bars or mesh placed in the pool structure to provide strength and support.
Gunite/Shotcrete: A mixture of cement and sand sprayed over rebar to form the pool shell.
Curing: The process of allowing concrete or gunite to harden and reach its full strength.
Plumbing Rough-In: Installing the initial plumbing lines for water circulation, filtration, and other pool features.
Electrical Rough-In: Laying the electrical conduits and wiring needed for pool equipment, lighting, and other electrical components.
Waterproofing: Applying materials or membranes to prevent water from leaking through the pool shell.
Coping: The material used to cap the pool shell wall; it can be stone, concrete, or brick.
Tile Installation: Placing decorative tiles along the waterline of the pool.
Backfilling: Refilling the excavated area around the pool shell with soil or other material.
Decking: Constructing the area surrounding the pool, which can be made of concrete, pavers, or other materials.
Skimmer: A device that draws in water from the surface of the pool to remove debris.
Main Drain: The drain located at the bottom of the pool to help circulate water.
Return Lines: Pipes that return filtered water back into the pool.
Filter: A device that removes impurities from the pool water.
Pump: The heart of the pool's circulation system, moving water through the filter and back into the pool.
Bonding and Grounding: Electrical safety processes to prevent electric shock hazards around the pool area.
Plastering: Applying a smooth, waterproof finish to the interior surface of the pool.
Acid Wash: A cleaning process using muriatic acid to remove stains and residue from the pool surface before filling it with water.
Fill and Start-Up: The process of filling the pool with water and starting the filtration and circulation systems.
Water Balancing: Adjusting the chemical levels in the pool to ensure safe and clean water.
Inspection: Reviewing and approving work at various stages of construction to ensure compliance with the contract and safety standards.
Final Walkthrough: The final inspection of the pool and surrounding area with the contractor to ensure everything is completed to satisfaction and to address any remaining issues.
These phrases will help homeowners understand the various stages and components of the pool construction process, enabling them to communicate effectively with contractors and stay informed throughout the project.
Here are the top 25 pool industry and construction phrases that a homeowner should know during the swimming pool construction process at their home:
Excavation: The initial phase where the pool site is dug out to the specified dimensions.
Grading: The process of leveling and preparing the land for pool construction.
Forms: Temporary structures used to shape the concrete for the pool's walls and floor.
Rebar: Steel reinforcement bars placed within the pool shell to provide structural strength.
Gunite/Shotcrete: Concrete mixtures sprayed onto the rebar framework to create the pool shell.
Curing: The process of allowing concrete to harden and gain strength over time.
Bond Beam: The top section of the pool wall, providing additional strength and support for coping and tiles.
Coping: The material installed around the perimeter of the pool, acting as a cap for the bond beam.
Tile Line: Decorative tiles placed along the waterline of the pool.
Plumbing Rough-In: The initial installation of the pool's plumbing system, including pipes, drains, and skimmers.
Electrical Rough-In: The installation of electrical components, including wiring for lights, pumps, and heaters.
Backfilling: The process of filling in the area around the pool shell with soil or other materials.
Waterproofing: Applying a waterproof coating to the pool shell to prevent water from leaking.
Decking: The surface area surrounding the pool, which can be made of concrete, pavers, or other materials.
Plastering: Applying a smooth interior finish to the pool shell, creating the final water-tight surface.
Startup: The initial process of filling the pool with water and starting the filtration system.
Balancing Water: Adjusting the chemical levels in the pool to ensure safe and clean water.
Pool Equipment: The collection of devices such as pumps, filters, heaters, and chlorinators used to maintain the pool.
Water Features: Additional elements such as fountains, waterfalls, or jets added to the pool for aesthetic or functional purposes.
Automation System: A control system that allows the homeowner to manage pool functions such as lighting, heating, and filtration remotely.
Bonding: Connecting all metal components of the pool and its equipment to prevent electrical shock.
Inspection: Official review by local authorities to ensure the pool construction complies with building codes and regulations.
Subcontractor: Specialized workers or companies hired by the main contractor to perform specific tasks, such as electrical or plumbing work.
Site Plan: A detailed diagram showing the layout of the pool and surrounding area, including dimensions and features.
As-Built Drawings: Final plans that reflect any changes made during construction, providing an accurate record of the completed project.
Knowing these phrases will help homeowners better understand the construction process and communicate effectively with contractors and builders.
Completion certificate
Draw – progress payment
Site survey
Initial interview
Blue Mind
Dream Book Visualizer
Advance
Here are the top 25 contractual terms and phrases a homeowner should know before signing an agreement to have a swimming pool built at their home:
Scope of Work: A detailed description of the tasks, materials, and services that the contractor will provide.
Change Order: A written document that outlines any changes to the original contract, including modifications to the scope, cost, or timeline.
Allowance: An allocated budget for specific items or services that have not been finalized, like pool finishes or landscaping.
Draw Schedule: A payment plan that specifies when payments are due, usually tied to the completion of certain project milestones.
Lien Waiver: A document that releases the homeowner from any future lien claims by the contractor or subcontractors after payment is made.
Retainage: A percentage of the total contract price withheld until the project is completed to ensure all work is done satisfactorily.
Warranty: A guarantee provided by the contractor covering defects in materials and workmanship for a specified period.
Substantial Completion: The point at which the pool is usable, even if minor work remains to be done.
Punch List: A list of small tasks or corrections that need to be completed before the final payment is made.
Permits: Legal authorizations required from local government agencies to begin and complete the pool construction.
Insurance: Coverage that protects against risks and liabilities during construction, typically including general liability and worker’s compensation.
Bond: A financial guarantee that the contractor will fulfill their obligations as specified in the contract.
Default: Failure to meet contractual obligations, which can lead to termination of the contract.
Force Majeure: A clause that frees both parties from liability or obligation when an extraordinary event beyond their control prevents them from fulfilling the contract.
Indemnification: An agreement where one party agrees to compensate the other for any harm, liability, or loss arising from the contract.
Liquidated Damages: A predetermined amount of money that one party will pay to the other if the contract is breached or certain milestones are not met on time.
Termination Clause: Provisions that outline the conditions under which the contract can be terminated by either party.
Completion Date: The agreed-upon date by which the contractor must complete the project.
Specifications: Detailed descriptions of the materials, standards, and workmanship required for the project.
Inspection: The process of reviewing and approving work at various stages to ensure it complies with the contract and local regulations.
Dispute Resolution: Methods outlined in the contract for resolving disagreements, such as mediation or arbitration.
Payment Terms: The conditions under which payments will be made to the contractor, including timing and amounts.
Retention: Similar to retainage, it is the portion of the payment withheld until the project is satisfactorily completed.
Contingency: An amount set aside in the budget to cover unexpected costs or changes in the scope of work.
Exclusions: Specific items or services that are not included in the contract and are the homeowner’s responsibility.
Understanding these terms will help homeowners navigate the contractual aspects of having a swimming pool built and ensure they are well-informed and protected throughout the process.
Seven Questions to Ask Any Pool Builder
Protect yourself from unscrupulous, fly-by-night pool builders by asking these seven revealing questions…
H O W T O CH O O S E T H E R I G H T PO O L B U I L D E R
an unpleasant pool-building experience Every Year, Dozens of Honestlooking Pool Builders Go out of Business, Leaving Hundreds of Homeowners with Big Empty Holes in the Ground Ask these 15 questions to protect yourself from. we want you to know as much as you can about buying a pool beforeyou sign any contracts. We want you to be delighted with your pool and your pool-buying experience—no matter who you buy give you the information you need to separate the com - petent and trustworthy pool builders from all the rest, and then make the best decision possible.
So before you sign any contracts… We suggest you interview prospective builders in person, over the phone, and/or via e-mail.
Ask them a series of questions to determine their business stability, their technical commitment to customer competence, their credibility, and their satisfaction.
Ultimately, you’ll have to decide for yourself whether you can trust the builder you’re speaking with. But these 15 questions We wish you many years of healthy enjoyment in your new swimmi and company you’re about to do business with.
When considering hiring a pool builder, asking the right questions can help ensure you select a reputable and competent contractor. Here are the ten most important and unique questions to ask:
These questions will help you gather essential information about the pool builder’s experience, reliability, and ability to deliver a quality product.
TOP 10 REASONS WHY POOL BUILDERS LOSE JOBS TO COMPETITORS
Here are the top 10 reasons why a customer might choose not to do business with a particular pool builder:
Poor Reputation: Negative reviews, testimonials, or word-of-mouth feedback can deter potential customers from choosing a pool builder.
Lack of Licenses and Insurance: If the builder cannot provide proof of proper licensing, insurance, or bonding, customers may perceive them as untrustworthy or risky.
High Costs: If the builder’s quote is significantly higher than competitors or doesn’t provide good value for the price, customers may look elsewhere.
Inadequate Communication: Poor communication or unresponsiveness during the initial consultation can lead customers to believe they will not receive the attention or service they expect.
Limited Experience: Customers may be hesitant to choose a builder who lacks experience or a proven track record in constructing the type of pool they want.
Unclear Contract Terms: If the contract is vague, overly complex, or lacks detailed terms and conditions, customers may feel insecure about proceeding.
Unrealistic Timeline: Promising an unrealistic or overly optimistic project timeline can raise concerns about the builder’s honesty or ability to deliver on time.
Poor Quality of Past Work: If previous projects show signs of poor craftsmanship or the builder cannot provide satisfactory examples of their work, customers may be discouraged.
Negative First Impression: Unprofessional behavior, appearance, or attitude during initial meetings can leave a negative impression and dissuade customers from hiring the builder.
Lack of Aftercare Services: If the builder does not offer adequate maintenance, warranty, or aftercare services, customers might worry about long-term support and the pool’s upkeep.
Addressing these concerns proactively can help pool builders improve their appeal and build trust with potential customers.
Here are the top 10 reasons why a customer might choose not to do business with a particular pool builder:
Lack of Transparency in Estimates: If the pool builder provides vague or incomplete estimates, customers may feel uncertain about hidden costs and choose to go elsewhere.
Poor Communication: Inconsistent or unresponsive communication during the initial consultation phase can deter customers who value clear and timely updates.
Negative Reviews and References: Negative feedback from previous clients or poor online reviews can significantly impact a customer's decision.
Lack of Licenses and Insurance: If the builder cannot provide proof of proper licensing and insurance, customers may question their legitimacy and the safety of the project.
Unclear Contract Terms: Ambiguities or unfavorable terms in the contract can make customers wary of potential disputes and additional costs.
Limited Experience or Specialization: Customers may prefer builders with extensive experience or specialization in the type of pool they desire, such as gunite or fiberglass.
High Prices: If the builder's quote is significantly higher than competitors without a clear justification, customers may look for more cost-effective options.
Delayed Project Timelines: If the builder has a history of not meeting project deadlines, customers may be concerned about the inconvenience and extra costs of delays.
Poor Customer Service: Rude, dismissive, or unprofessional behavior from the builder or their staff can deter potential clients.
Subpar Quality of Past Work: If the quality of the builder's previous projects is not up to the customer's standards, they may opt for a builder with a better track record for quality craftsmanship.
Lack of Customization Options: If the builder is unable or unwilling to accommodate specific design preferences, features, or customization requests, customers may look elsewhere.
FRUSTRATING BUYING EXPERIENCE – DON’T UNDERSTAND WHERE THEY ARE IN THE PROCESS AND WHERE THEY ARE GOING
POORLY COMMUNICATED THEIR INSIDE REALITY AND ESTABLISHED WHY THEY ARE DIFFERENT AND CAPABLE
DID’NT BOND WITH CUSTOMER
These reasons highlight the importance of transparency, communication, reliability, and quality in the pool construction industry.
Costly Mistakes Buyers Often Make
Not Following Up on References We’ve all been taught to get references but oftentimes people fail to follow through and actually check them! Most people get a list of references, but don’t call. Do not just assume they will be good. Go ahead and check out the references you are given. A reputable contractor will welcome the opportunity for you to talk to his past clients and will be delighted to show off his previous work.
Not Inspecting the Contractor’s Work Ask to see completed projects as well as a job in progress. For current projects, take a close look around. Is the job site neat and clean? Do things appear to be organized? Are the homeowners happy or are they disappointed?
Also, you’ll want to make sure to ask for, and follow-up on, supplier and banking references. You will want to make sure your contractor is on stable financial ground. Make sure he is current with his suppliers. Be especially wary of a contractor who can’t give you any local supplier references. He probably owes them money.
Selecting a Contractor Based On Price We’ve already discussed this, but it is clearly the most common mistake so it definitely warrants repeating. Certainly, price can and should be a factor in choosing your contractor but should not be the main determining factor. You’ll be far better off choosing a contractor you feel comfortable with and working together with him to design a project that will serve you AND will fit your budget. A reputable contractor won’t make foolish mistakes just to save money. Believe me, the last thing you want after a contractor has begun work on your home is to have that sinking feeling of having made a terrible mistake and wanting him gone. Bad experiences usually accompany the low price. Do your homework. Do not be influenced by a low price.
13 Questions to Ask a Contractor’s References
A reputable contractor should be able to provide plenty of positive references. You would be wise to avoid any contractor that can’t. Here are some examples of questions you can ask a contractor’s references. þ What type of project or projects has the contractor done for you? þ Did they do a quality job? þ Why did you choose this contractor? þ Did you get prices or opinions from other contractors that you feel had comparable specifications and credentials, if not, Why? And if so, how did they compare? þ Did the contractor finish within the timeframe he said he would? þ What would you say about the crewmembers that did your work – were they respectable and clean? Did they seem to know what they were doing? þ Was the contractor responsive to you your questions and/or concerns? Could you reach him quickly? þ Did they maintain a neat and orderly jobsite? þ Did the contractor do what he said he would do? þ Were there any additional charges and if so, were they handled in such a way that left you feeling satisfied? þ On a scale of 1-10 (ten being highest) how would you rate your overall experience with this contractor? þ Do you have any reservations about hiring him again? þ May I come by to see the work first hand?
Create gathering places all around the pool for the ultimate social experience. Even if you don’t get in the pool, it becomes a luxury backdrop for entertaining to impressThe crystal clear water of a swimming pool creates a tranquil anchor for your backyard oasis, and how you adorn it enhances your lifestyle. To get the most out of your pool, think about the shape, style and color that fits your lifestyle and consider how your landscaping and outdoor decor will factor into the environment that you’re creating. While browsing the idea book, consider the following questions. Where can you see yourself? What features would fit the lifestyle you have? What would fit the dream life you want to createRight Fit You’ll most likely be spending a good bit of time with your contractor, so it is important that you feel comfortable with him. You should also have a good sense as to whether or not the same holds true regarding the members of his staff. It’s extremely beneficial if you both genuinely respect one another and even better if your personalities complement each other. A professional contractor will want a “customer for life” and will indicate the importance of this every step of the way. The bottom line: do you feel comfortable with this individual? Like any good relationship, a strong rapport and close communication with your contractor will help any job go more smoothly.
Your home is one of your most valuable assets. Selecting the right contractor will be the single most important factor in determining whether your next CONSTRUCTION experience will be a pleasurable one or not. In fact, according to a recent study, 50% of the homeowners surveyed that undertook CONSTRUCTION projects, were dissatisfied to the point that they would not hire the same contractor again. To be completely satisfied with the outcome of your project, your contractor must incorporate the proper design and scope of work and the right team of people. Every contractor brings a different level of knowledge, commitment, and dedication to the table. This guide was written to help you better understand the CONSTRUCTION business so you’ll know exactly what it takes to help ensure that your next project is a success. With this valuable information, you’ll be able to make an informed and intelligent decision when choosing a contractor for your next CONSTRUCTION project.
Preface: The Purpose & Intention of this Guide According to the Better Business Bureau, complaints against home improvement/home repair contractors are among THE most common consumer complaints received. Complaints range from high-pressure sales tactics and confusion over contract terms to poor or incomplete workmanship and overcharging for the amount or quality of work provided. Fortunately, much of this can be avoided with a little research. Unprofessional and disreputable contractors can be easy to spot provided that you heed this advice and don’t let the temptations of a low price keep you from seeing the warning signs. A recent study of approximately 1000 homeowners conducted by Qualified CONSTRUCTIONer magazine revealed that 50% of them would not hire the contractor they originally chose to CONSTRUCTION their home. 48% said they would not refer the contractor they chose to their friends. It’s been my experience that most people have the same basic questions in mind when considering a CONSTRUCTION project… 1. “How much will it cost?” 2. “How long will it take”? 3. “When can the work get started?” It has always amazed me that there are so few questions asked about the contractor, the processes he or she uses to complete the project, questions about the employees, subcontractors, materials used, proper scope of work, etc. There are always a few exceptions but for the most part these are the three most popular questions. I believe the reason for this lack of questioning is due to one or more of the following reasons: 1. People don’t know what they should ask. 2. They don’t know how or are too afraid to ask. 3. They take too much for granted, dangerously assuming that most contractors follow “standard” business practices that don’t really vary much from one contractor to the next. The Purpose and Intention of this Guide 2 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor The purpose of this guide is to help you become intimately aware of the “ins and outs” of how the CONSTRUCTION business works. Not only will you know exactly what questions to ask but you’ll also be much more at ease and less apprehensive about asking them because you’ll understand that any good contractor will appreciate your intelligent questions and will likely be far more interested in working with you as a result. Furthermore, by exposing you to all of the ingredients of a great job and a great contractor and showing you what you’ll need to look out for, you’ll be in a much better position to make an intelligent decision when it comes time to hire someone for your next project. This guide will provide you with the necessary knowledge and tools that will enable you to see, quite obviously, the right contractor for your particular job. This is not a “how to” guide on managing a contractor. While it may be hard to believe with all the stories out there, there are contractors who require very little, if any, “managing” on your part. Many books and tips I’ve read over the years seem to be directed toward helping you “manage” a contractor. That may have been helpful advice 20 or 30 years ago, but times have changed. A professional contractor, by definition, does not need to be managed. A professional contractor knows exactly what needs to be done, when and how to do it and how to manage it. They have systems in place and processes they follow to help ensure consistent success. A professional contractor rarely needs to be reminded or told what to do.
So how do you make the right decision when it comes to buying new windows? Whom do you believe? And how much should you pay? This report was borne out of a desire to ease the frustration and sense of overwhelm that most homeowners face when undertaking the process of having their windows replaced. The information I’m going to share with you comes from my 25-plus years in the industry. I don’t pretend to know everything, but I think I recognize what’s important in this type of project, and I’ve come up with a list of priorities and issues that I think you should consider up front, as well as warnings about what to avoid. I’m confident this report will simplify the CONSTRUCTION process for you and will help you get started in the right direction.
choosing a company to install them. Let’s face it: CONSTRUCTION contractors as a whole do not have a great reputation. A recent independent survey (this one was not conducted by my company) identified the four major complaints cited by homeowners after completing a project: 1) Pushy Salespeople 2) Paying Too Much for the Job 3) Shoddy Workmanship 4) Poor Communication and Follow-through 5) “Hidden Costs” Revealed at the End of the Project
PATHWAY TO FUN / BLUE MIND
Step 1: Get inspired
The most important thing to do before buying a pool is to explore pool styles and carefully consider any specific needs you may have. Check out the pool photos in our inspiration gallery or visit Pinterest to get inspired. Doing this early homework before meeting with a pool builder will ensure that you are well-versed and can ask meaningful questions.
It sometimes can be difficult to put your ideas into words, so pull pictures of pool styles you like, including shape, water color and special pool water features. This gives your pool designer a good sense of what you’re interested in and how to incorporate your style into the swimming pool design.
What shape of pool best fits your needs?
Swimming pool design is critical to the overall aesthetic and functionality you’re trying to achieve.
Geometric shapes are great for people wanting a classic or contemporary look. They also work great for playing games or swimming laps.
Free-form styles offer a more casual and natural look. They work well with waterfalls and boulders.
Consider the main use of your pool. Will it be meant for relaxation, exercise, entertainment, aesthetic beauty or as a play area for the kids? Also think about depth requirements: Will your pool be a diving pool, play pool or lap pool? Think this through before talking with a pool builder.
Which water color do you prefer?
The water color of the pool is dependent on many factors, including finish color, water depth, sun exposure/placement and type of vegetation. Water color options are often grouped into multiple color categories: Deep Dark Blue, Dark Blue, Medium Blue, Light Blue, Teal and Green. Click here to use our Virtual Water Color Selection Tool.
What type of interior finish would you like?
There are typically 3 finish types to choose from: plaster, quartz and pebble. It’s important to research these options and understand the performance characteristics of each. Generally, plaster or quartz are considered a standard finish offered by pool builders, while aggregate pebble finishes are considered premium in the industry. For the most beautiful and long-lasting of these, insist on a genuine PebbleTec brand finish: PebbleTec (the Original), PebbleSheen, PebbleBrilliance, PebbleEssence, PebbleBreeze or PebbleFina. (Remember: A “pebble finish” doesn’t mean it’s from Pebble Technology International.) Get it in writing.
Consider any special features you would like to include.
Examples of special features include a waterfall, diving board, sun shelf, slide, fire & water feature(s), a grotto, lighting, sound system, safety equipment, cabana and enclosures for weather protection. If you’re interested in adding one or more of these to your swimming pool, it’s best to do so during the initial construction. Retrofitting can often be tricky and costly.
Where would you like to place the pool in your yard?
Pool placement is an important design decision. Consider sun exposure patterns, where you’d like the pool entrance to be, privacy needs and whether or not you need to work around any existing landscaping and/or other structures.
Know the maximum amount you would like to invest in your pool project. Make a list of must-haves before meeting with a builder so you are less likely to go over budget.
Step 4: Finalize the Project
Before signing on the dotted line, carefully review the following items for accuracy.
Your drawing should include exact dimensions, depth elevations, step and special feature placements, along with the pool’s specific position in your yard.
Make sure the details document exactly what you want. The specifications should include interior finish – brand type and color, equipment – brands and model numbers, plumbing details, special features – size and quantity of each, electrical and any other special options (landscaping, decking, etc.). If you want a real PebbleTec pool, get the finish brand name and color in writing on your contract.
An in-ground concrete swimming pool is a pool that is custom designed, engineered, and built to fit into the earth and surrounding structures. PVC plumbing is buried underground and run throughout the pool shell prior to the application of the concrete. A pneumatically applied concrete is cast in and around the plumbing and steel framework to create a unique, custom shaped swimming pool shell. Once hardened, a select blend of tiles, stonework, decorative concretes, and other finishes are added to produce a completed look and feel to the pool. Additional options such as water features, fire features, tanning ledges, lights and water purifiers are just a few variables to enhance the functionality and beauty of the pool. Spas can be integrated into the design to allow for a heated hydrotherapy soaking space. A dedicated circulation system for filtration, heating, and sanitizing is built in to keep the swimming pool clean and operational year round. Pools are used for many reasons, including recreational swimming, competitive training, rehabilitative therapy, stress relief, lifestyle enhancement, visual aesthetics, at-home entertaining and more
One point of contact. Coral Pools has a dedicated project manager on-site to make sure your every concern is addressed quickly. One-stop shopping. We do more than just build pools, we bring your dream backyard to life; from elaborate barbecues and unique decking to custom water features and complete pool CONSTRUCTIONs, Coral Pools takes care of the whole package.
How To Ensure That You Have Found The Right (INDUSTRY) Partner...The First Time!
OR
A BETTER HOT BUTTON HEADLINE
PREFACE
So…you’re thinking about SOMETHING, and you’re in need of an experienced and specialized company that will get things done right, the first time.
But you also know it’s a topic that you’re not intimately familiar with or you’ve never worked with a company that specializes in SOMETHING, so you’re not quite sure where to begin, right?
Well, Congratulations! You’ve just found the right INDUSTRY company to help you with your needs. To prove this, we’re providing you with this incredible TITLE OF GUIDE to answer questions you might have been afraid to ask so you can have the confidence to make the decision that’s best for (you, your team, your business, etc).
If you’ve done any research to this point, you’ve heard the horror stories that we’ve heard. This starts with the biggest complaint about services like ours…and it’s as basic as (BIGGEST ISSUE OR ISSUES FACING THE INDUSTRY). Can you believe it? Something as simple as (ISSUE JUST LISTED) is the largest complaint!
Now that IS shocking, isn’t it?
Of course, there are others…(ISSUES x 3 - ex: hidden fees, partners that overpromise and under-deliver, customer service issues when you really need the best customer service, etc.).
This is your (home/business)! This is your (security/castle/livelihood/investment/etc)! you can’t be left to wonder whether you’re working with a company who will (SOLVE PROBLEM) or just leave you with more challenges and pain.
Our team has always done a good job and treated our customers right. Because of that, we’ve been able to build a strong and well respected business. But I’ve noticed over the years that some consumers will choose less than-reputable companies to do jobs for them—usually because they are quoted less money.
Don’t get me wrong - I’m all for good, honest competition. But it pains me to see good folks risk their hard-earned money with (INDUSTRY) companies who have no track record - or worse, a bad (but hidden) track record.
Personally, I’ve always felt that industry standards weren’t tough enough. That’s why I wanted to find a way to educate consumers about how to choose the right (COMPANY/PARTNER) based on facts, data, information…not just hearsay. You may have already run into those who believe (SOMETHING LESS REPUTABLE COMPANIES WOULD DO/SAY: ex: with a few pieces of security equipment that they’re suddenly a great IT company).
That’s why we pioneered this guide...to create a set of standards that companies should be able to uphold, and that you, as a customer, should expect. This guide calls for businesses to uphold a high set of standards that will allow you to judge BEFOREHAND whether or not a (INDUSTRY) partner is likely to do the job right.
Before you hire any company to (WORK TO BE DONE), make sure you consult this guide and INSIST that the company complies with EVERY SINGLE STANDARD in this book. If you do, chances are excellent you’ll get exactly what you want out of your project.
A good (INDUSTRY) company doesn’t just do good work. They also understand that when dealing with customers, it’s often the little things that make a big difference. You should find a partner that shows you respect by the way they treat you, the way they look, and how they pay attention to details. Check any (INDUSTRY) team you’re considering against these standards of professionalism found on the next few pages.
Costly Mistakes Buyers Often Make
Not Following Up on References We’ve all been taught to get references but oftentimes people fail to follow through and actually check them! Most people get a list of references, but don’t call. Do not just assume they will be good. Go ahead and check out the references you are given. A reputable contractor will welcome the opportunity for you to talk to his past clients and will be delighted to show off his previous work.
Not Inspecting the Contractor’s Work Ask to see completed projects as well as a job in progress. For current projects, take a close look around. Is the job site neat and clean? Do things appear to be organized? Are the homeowners happy or are they disappointed?
Also, you’ll want to make sure to ask for, and follow-up on, supplier and banking references. You will want to make sure your contractor is on stable financial ground. Make sure he is current with his suppliers. Be especially wary of a contractor who can’t give you any local supplier references. He probably owes them money.
Selecting a Contractor Based On Price We’ve already discussed this, but it is clearly the most common mistake so it definitely warrants repeating. Certainly, price can and should be a factor in choosing your contractor but should not be the main determining factor. You’ll be far better off choosing a contractor you feel comfortable with and working together with him to design a project that will serve you AND will fit your budget. A reputable contractor won’t make foolish mistakes just to save money. Believe me, the last thing you want after a contractor has begun work on your home is to have that sinking feeling of having made a terrible mistake and wanting him gone. Bad experiences usually accompany the low price. Do your homework. Do not be influenced by a low price.
One of the best things you can do to ensure your CONSTRUCTION project in Lisle goes smoothly is to treat your relationship with your contractor like you would any other relationship. After all, this is a person to whom you’ll be entrusting a significant amount of your time, money, and, of course, your home.
Strong relationships are built on a foundation of trust. The more open and communicative you are with your CONSTRUCTIONer, the more trust you’ll have in the process. That said, don’t be afraid to ask lots of questions. A good CONSTRUCTIONer wants you to ask questions so that you both can be sure you’re on the same page every step of the way. Withholding questions or limiting your communication can have costly consequences as it makes it very difficult for you to be sure you’re getting what you want, and what you’ve planned for.
Whether you’re CONSTRUCTION your POOL, or BUILDING A NEW POOL, if you’re stumped as to what questions to ask, start with these:
CONSTRUCTION a home involves a lot of different elements and moving parts, all of which can be difficult to keep track of. A great way to ensure nothing falls through the cracks and everything you expect to get done actually gets done is to ask about what—exactly—is included in your CONSTRUCTIONer’s pricing. The last thing you want is to come to the end of a project only to find that things you expected to be completed will cost extra time and money that you have no plans for.
A CONSTRUCTION project is a major investment, both financially and time-wise, so you definitely don’t want to end up with a final product that doesn’t look like what you had in mind. To prevent that from happening, it’s important to be clear on the types of materials you want to use. Don’t make the mistake of letting a CONSTRUCTIONer talk you into using materials that are almost what you’re looking for, but not quite. Be open about the specifics of the look and feel that you’re after and bring photos to further illustrate your ideas.
The most beneficial CONSTRUCTION relationship is one that can last a lifetime. That’s because the CONSTRUCTIONer you hire is going to become intimately familiar with your needs, desires, and style sensibilities, which will make him/her far better equipped to make any changes or updates you’d like to get done in the future than if you were to enlist an entirely new person. So, you want to be clear on the future of your CONSTRUCTION company and feel confident that if any issues, problems, or projects arise in your future, they’ll be there to have your back.
A primary challenge of a home CONSTRUCTION project is waiting for that project to be completed. There’s no way around it—quality renovations take time and, more often than not, a whole lot of it. For a strong, realistic handle on your project’s timeline, ask your CONSTRUCTIONer what factors will affect it. It’s almost inevitable that unexpected obstacles will arise, but if you stay informed on how those obstacles will impact the length of your project, you’ll be able to plan accordingly and rest easier.
We can’t emphasize enough the importance of strong communication when it comes to making your CONSTRUCTION project run as smoothly as possible. As mentioned, it’s an inevitability that unforeseen obstacles will come up throughout the process, and as we all know, time is money. Especially with regard to CONSTRUCTION. To make sure those obstacles don’t slow down the project is to keep an open line of communication so that you can answer questions and make important decisions as soon as they come up.
At [Company Name], we prioritize keeping your home and property clean and safe throughout the construction of your new pool. Our dedicated crew follows a strict 11-point jobsite cleanup roster to ensure your peace of mind and maintain our high standards of professionalism.
Patrol and Trash Removal:
Tool Management:
Material Organization:
Scrap Disposal:
Sharp Object Removal:
Ventilation:
Overnight Protection:
Daily Sweeping:
Final Patrol:
Customer Approval:
Project Management Walkthrough:
By adhering to these rigorous cleanup protocols, we guarantee a clean, safe, and organized work environment, minimizing disruption to your home and property. Your satisfaction and safety are our top priorities, and we are committed to delivering exceptional service from start to finish.
At [Company Name], we prioritize keeping your home and property clean and safe throughout the construction of your new pool. Our dedicated crew follows a strict 11-point jobsite cleanup roster to ensure your peace of mind and maintain our high standards of professionalism.
Patrol and Trash Removal:
Tool Management:
Material Organization:
Scrap Disposal:
Sharp Object Removal:
Ventilation:
Overnight Protection:
Daily Sweeping:
Final Patrol:
Customer Approval:
Project Management Walkthrough:
By adhering to these rigorous cleanup protocols, we guarantee a clean, safe, and organized work environment, minimizing disruption to your home and property. Your satisfaction and safety are our top priorities, and we are committed to delivering exceptional service from start to finish.
Now that we’ve broken down windows into their various types, examined the important issues surrounding them, and, hopefully, given you a sense of which product will work best for your situation, let’s look at the second component of the window replacement decision:
choosing a company
Let’s face it: CONSTRUCTION contractors as a whole do not have a great reputation. A recent independent survey (this one was not conducted by my company) identified the four major complaints cited by homeowners after completing a project: 1) Pushy Salespeople 2) Paying Too Much for the Job 3) Shoddy Workmanship 4) Poor Communication and Follow-through 5) “Hidden Costs” Revealed at the End of the Project In an effort to avoid potential problems, it’s helpful to recognize some of the unethical practices or “tricks of the trade” prevalent in our industry. PUSHY SALESPEOPLE During sales presentations, unscrupulous window contractors will use tremendous pressure to get you to sign their contract — right then, on the spot. These “tin men” know that once they’re out of your house, once you have a chance to think about what you’re committing to, the odds of them closing the deal go down dramatically. How do they try to strong-arm you into signing? Many salesmen use the “close by hanging around” technique (also known as “dropping anchor”). After they’ve gone through their presentation, they ask for the order. If you say you’re not ready to make a decision (maybe you want to think about it or talk it over privately with your spouse), they change the subject. After a while, they return to the business at hand and ask for the order again. When they meet with resistance a second time, they ease off the pressure for a while, then, later, try once more. What these guys are really trying to do is to wear you down. They will not leave your house! They’re taking advantage of the basic decency and politeness of most people and are banking on the improbability of you kicking them out. Unfortunately, some homeowners will sign the contract of one of these jokers just to get rid of them. Another technique used to close a deal is to offer a steep discount (25% or more) if you buy immediately. Different reasons are given for price-cutting. One ploy is the “model home” or “advertising” discount: if you give your permission to use your home as a model to advertise the services of the company in your neighborhood, they will rebate several thousand dollars to you. The only catch is you must sign now. Another justification for heavy discounting is the “keep our workers busy” line. The salesman tells you that, because it’s their slow season, they’ll do the job for significantly less than they normally charge just to avoid having to lay off their installers. Obviously these discounts are totally bogus. The prices quoted by these types of companies are so inflated to begin with that rebating a few thousand dollars is meaningless. And, of course, despite their claims that it’s a “once in a lifetime opportunity,” it isn’t a limited offer at all. Everyone is given the same “special” discount. One last ploy is to use the Right of Rescission Law to convince you to part with your money. Even if you’re not quite ready to commit to the contract, the salesman will urge you to write a check for the deposit anyway, just so he doesn’t have to make a return trip later to pick it up. Meanwhile, he’ll say (correctly), that if you decide to cancel within three days, his company will refund your money as per the Right of Rescission Law. This sounds great in theory, but in practice it’s another story: getting your deposit back from one of these companies is like pulling teeth. First, the salesman won’t return your phone calls. Then, after stonewalling for several days, he’ll claim that the time limit has passed and your right WHO SHOULD INSTALL MY WINDOWS? 17 © COPYRIGHT 2006, FREELITE, INC. FREELITE to rescind has been forfeited. Yes, you can fight the company and probably win — eventually. But all too often homeowners lack the time or energy to do battle. Instead they just give up. And that’s exactly what these unscrupulous contractors are banking on. They win, you lose. PAYING TOO MUCH FOR THE JOB There are two ways you can pay too much for new windows. First, as explained above, pushy salespeople will simply overcharge for their product. A top-of-the-line 4’ x 4’ vinyl window with insulated Low E2 glass should run you about $600.00 - $700.00, installed. Incredibly, some companies charge up to $2000.00! (In most cases, 20% or more goes to the salesman in commission which explains his perseverance in trying to close the deal.) Another type of rip-off is selling a homeowner more than he or she needs. Triple-pane windows in Phoenix, Arizona is a classic example (as explained in the “Energy-efficient Glass” section above, this is a “northern states” technology designed to reduce conductive heat loss in winter and does little to address our big concern: radiant heat gain in the summer). “Heat Mirror”, significantly more expensive but with thermal properties only marginally more effective than Low E2 glass, is another. The “What Type of Window Should I Purchase” portion of this report attempts to link the proper window styles and technologies to the specific priorities of the consumer. If you purchase additional features (I might say “gimmicks), you’ll end up paying too much. SHODDY WORKMANSHIP Shoddy workmanship can take many forms: windows installed out-of-square or out-of-plumb, too much or too little caulking, wood casing that doesn’t butt neatly at the mitered corners, damage to your property (e.g., scuffed floors, dented walls, stucco or plaster “blow-outs”), poor clean-up, etc. The sad truth is that good craftsmen are a diminishing breed. Many window installers are unqualified or simply don’t care. And, unfortunately, there’s no way to guarantee that your job will be done right the first time. As I’ll show a bit later, however, there are ways to stack the deck in your favor and to minimize the chances of a disaster. POOR COMMUNICATION AND FOLLOW-THROUGH Like it or not, when you enter into a contract with a CONSTRUCTION company, you’ve embarked on a relationship that’s far more personal than most business transactions: these people will be in your home, disrupting your daily routine. Within this context, poor communication and follow-through is particularly aggravating. It’s a common ploy of unethical contractors to hold on to a deposit for months before scheduling a job, refusing to return phone calls in the interim (deposits are considered “free money” — the company doesn’t incur any costs on the job until they receive the product and send out installers — so they’re in no hurry). Or how many times have you heard of a friend or neighbor taking the day off from work only to wait around for installers who never show up? And how about installers who show up to start the job but then pull off before it’s finished to go work on another project? Even if the company is well-intentioned and ultimately delivers a quality product, poor business practices and a lack of professionalism can taint the experience for the homeowner. “HIDDEN COSTS” REVEALED AT THE END OF THE PROJECT I’m continually amazed at how many contractors present their “proposal” in the form of a dollar figure scribbled on the back of a business card or window brochure. Unfortunately, any consumer who enters 18 © COPYRIGHT 2006, FREELITE, INC. FREELITE into an agreement based on this type of “contract” is leaving themselves wide open to additional charges for all sorts of “hidden costs.” The window replacement company always has the upper hand in this area. They know (or should know) all the variables of the job. Meanwhile, all the homeowner cares about is getting new windows — they don’t have a clue as to what actually goes into the process. Again, the company may be well-intentioned and merely sloppy, as opposed to unethical, but unless each aspect of the job is detailed or specifically excluded, in advance, in writing, the stage is set for misunderstandings and monetary disputes at the end of the project. RECOMMENDATIONS I hope at this point I haven’t frightened you away from having your windows replaced altogether. Yes, CONSTRUCTION can be stressful and problematic. On the other hand, if you do some basic research, you can navigate your way safely through the minefield of potential disasters and end up with quality products, professionally installed — all with a minimum of hassle. Here’s what you need to do: 1) Confirm that your contractor is licensed. By “licensed,” I don’t mean that he’s purchased a fifty dollar city sales tax certificate — I mean that he’s licensed with the Arizona Registrar of Contractors. This credential means that he’s passed testing to determine basic competence in both technical knowledge and business acumen. More importantly, the agency provides an arbitration service in the event that any disagreement develops between the two parties, and an official record, available to the public, of how many complaints have been lodged against the company
3) Choose an installation company that represents more than one manufacturer. The “What type of window should I purchase?” section of this report gives you some idea of the wide range of styles available. Someone who walks into your home promoting one type of window exclusively is usually more interested in blindly selling you his product than in listening to what it is you want and in meeting your needs. I liken it to purchasing insurance, working with an independent agent rather than a representative from one specific carrier. 4) Make sure that the workers who actually install your windows are company employees. In our industry labor is usually furnished by subcontractors (most of whom are unlicensed) and not by the company whose name is on the contract you sign. Under this scenario, installers have an incentive is to get the job done quickly but not necessarily in accordance with high standards of craftsmanship, particularly if the cost of incidentals such as caulking, insulation, and trim is coming out of their own pockets. Likewise, they’re poorly motivated to return to a job later to fix any defects. When technical problems arise in the middle of the project, buck-passing frequently occurs between the salesman and the subcontractor (this is one reason I urge against using “big box” stores for window replacement — these companies are notorious for the disconnect between the corporate sales department and the various subcontractors who actually 19 © COPYRIGHT 2006, FREELITE, INC. FREELITE perform the work). I strongly recommend choosing a company that uses payrolled employees to work on your house. This way, one entity is taking complete responsibility for your job. 5) Regardless of who installs your windows, verify that they’re covered by Workers’ Compensation. Years ago I was told a story by one of our customers, an elderly lady living in Sun City, who had contracted with a handyman to install ceiling fans throughout her house. The worker, while crawling through the attic, fell through the ceiling and landed on an antique coffee table, destroying it. Here’s the kicker: the lady not only lost a cherished and valuable family heirloom, she also had to pay the handyman’s medical bill! Because he had no workers’ compensation (and no money), he went after her homeowners’ insurance pool to recoup the cost of mending his broken arm. Here’s another troubling fact: the vast majority of window replacement jobs in this market are done by installers with no workers compensation coverage. I know this because hardly a week goes by that I’m not contacted by someone looking for work — most of these applicants have bounced from one window company to another where, almost invariably, they’ve been doing piecework (i.e., they’ve been paid “per window” rather than “by the hour”). I always ask these guys, “Who paid for your Workers’ Compensation,” and, nine times out of ten, the installer shrugs and answers, “We never worried about that.” Remember: Workers’ Compensation insurance protects you from liability if a worker is injured while on your property. Demand to see a copy of your contractor’s pool. 6) Choose an installation company that’s been around for a while — at least a decade. Most CONSTRUCTIONers fail within the first three years. If you enter into a contract with a newly-formed business, what assurance do you have that they’ll be around to provide service down the road? And don’t be fooled by the “20 Years Experience” line. “Experience” means either that they were an employee somewhere else (which is a lot different from being an owner and running a successful operation) or that they had a different business previously, under a different name (in which case you would do well to ask, “What happened to the other business?”). What’s important is the longevity of this company, operating under this name, here in Phoenix. 7) To avoid misunderstandings and the possibility of “hidden costs” at the end of the job, make sure the contractor addresses the following issues, in advance, in writing: What frame type will the windows be (i.e., aluminum, vinyl, fiberglass, or wood)? What color will they be? What type of glass will each window have (e.g., Low E, tempered, obscure)? Is argon gas included? Are screens included — if so, what color will they be? What color is the hardware? Are grids included — if so, what type and pattern? Are any other accessories included (e.g., between-the-glass shades, retractable screens)? What is the handing of each window (e.g., do the sliders open left-to-right or right-to-left; which side are the casements hinged on?) If an existing opening is to be modified, who takes care of re-routing any electrical or plumbing lines? Will any interior and/or exterior trim be needed? Is this included? Will any drywall or stucco repair be needed? Is this included? Will any painting or staining be needed? Is this included? At the end of the job will the contractor haul off all the old windows and any debris? 20 © COPYRIGHT 2006, FREELITE, INC. FREELITE 8) Select a company with a showroom — and go visit it. This is important for two reasons. First, it’s always a good idea to see the product before you buy. Glossy brochures are great, but there’s no substitute for a hands-on demonstration. Secondly, a trip to the company’s facility can be revealing. Many installers are one-man operations working out of their home and may or may not be in business one year from now. On the other hand, investment in an attractive showroom with numerous displays indicates financial stability and commitment to providing long-term service. And note how you’re treated during your visit. Are you greeted in a pleasant manner? Is the staff helpful? Professional? Is the atmosphere “customerfriendly?” Remember: representatives of this company will be guests in your home. Find out as much as you can, in advance, about the way they do business. 9) Ask your contractor to provide you with references, preferably in your neighborhood. He should do this gladly. After all, if the company has a history of good work done professionally, past customers are a great selling tool to help land new business. Call some of these people and inquire as to how the contractor performed — most people are happy to give you an honest evaluation. You may also want to look at a project he’s done that’s similar to yours. If you’re hesitant about “imposing” on another homeowner, ask for an address so you can drive by and view the job from the street. 10) Make sure you’re comfortable with the salesperson. Does he/she arrive on time or call if he’s running late? Is he “pushy?” Does he listen attentively or does he “talk over” you. Does he seem to be in a hurry or uninterested? Is he knowledgeable? Professional? This person should be your advocate within the company, communicating your needs to the production department, ensuring that they be met. Do you have confidence in his willingness and ability to do this? 11) Don’t buy on the salesperson’s initial visit. Most window salesmen are instructed to go for the “one-visit close.” Deciding in advance to delay your decision will relieve pressure during the presentation and will allow you to focus on the merits of the products shown to you. Regardless of what you’re told, there’s no rule that states that you have to commit right away. If what the salesman offers is really a good deal, it will still be a good deal tomorrow (or next week). And with some time to think it over you’ll be better able to make a sound, informed decision. Don’t worry about “hurting his feelings” or inconveniencing him by forcing him to make a return trip — that’s part of his job. 12) Pick a company that uses a live person to answer the phone rather than a recording or answering service. In the weeks that follow your signing a contract, you will need to have numerous conversations with the company to finalize the details of the job and to schedule and confirm your installation date. Having to leave a message and then waiting, sometimes days, for a response will drive you crazy. Likewise, if there’s a problem once the job begins (e.g., installers not showing up on time, windows not being the right size or color, etc.) you’ll want to speak to someone right away. Again, this is one of those important details that indicates stability, professionalism, and commitment to customer service. 21 © COPYRIGHT 2006, FREELITE, INC. FREELITE I hope at this point you have a better sense of what’s involved in replacing your windows, both from the standpoint of the product options available and in terms of the things to look for to insure a professional installation. In answering the question “What type of window should I purchase?” it’s helpful to step back and consider what your prime motivation is — energy-efficiency, aesthetics, performance, freedom from maintenance, or dust/noise reduction (or perhaps something else). Being clear on what you want up front will point you in the right direction. As I show in the first part of this report, window manufacturers have gone to great lengths in designing products that effectively address each of these issues. But make sure there’s a match between the features of a particular window and your specific needs; the technology you pay for should deliver the results you desire. There are lots of bells and whistles that add to the cost of products and that might be beneficial in another part of the country, but that perform no better here, in Phoenix, Arizona, than a simpler, less expensive option. One of my prime motivations is to save you money. And in response to the question “Who should install my windows?” really all I’m advocating is a bit of common sense. I’ve pointed out some scams and potential pitfalls to look out for and I’ve suggested some keys to identifying ethical, professional contractors, but my basic message is this: trust your instincts and do your homework
Technical Excellence Doesn’t Happen By Accident.
It’s A Matter Of Training, Experience, Processes… & Passion.
At the end of the day, the guy who’s actually doing the work has to be really, really good at what he does for a CONSTRUCTION job to be outstanding.
So what, exactly, makes a person really good at CONSTRUCTION?
The first thing, without a doubt, is passion.
We look for craftsmen who absolutely LOVE what they do. The kinds of guys who can be found building and tinkering in their own garages on weekends and holidays. The kinds of guys who can’t believe they actually get paid to build stuff all day long. The kinds of guys who care far more about quality and artistic accomplishment than they do about the pay. The kinds of guys who truly value the shining faces of excited clients above all else.
When we find these kinds of artisans, we put them in an environment where they can thrive… and hold onto them for dear life! We give them time to do the job right instead of rushing them from job to job to job. We make sure they have the right tools and right training for any given job. And we give them the security of knowing that we’ll keep them for the long haul because we value their skills and attitude. We pay them well and we treat them well.
Preface:
The Purpose & Intention of this Guide According to the Better Business Bureau, complaints against home improvement/home repair contractors are among THE most common consumer complaints received. Complaints range from high-pressure sales tactics and confusion over contract terms to poor or incomplete workmanship and overcharging for the amount or quality of work provided. Fortunately, much of this can be avoided with a little research. Unprofessional and disreputable contractors can be easy to spot provided that you heed this advice and don’t let the temptations of a low price keep you from seeing the warning signs. A recent study of approximately 1000 homeowners conducted by Qualified CONSTRUCTIONer magazine revealed that 50% of them would not hire the contractor they originally chose to CONSTRUCTION their home. 48% said they would not refer the contractor they chose to their friends. It’s been my experience that most people have the same basic questions in mind when considering a CONSTRUCTION project… 1. “How much will it cost?” 2. “How long will it take”? 3. “When can the work get started?” It has always amazed me that there are so few questions asked about the contractor, the processes he or she uses to complete the project, questions about the employees, subcontractors, materials used, proper scope of work, etc. There are always a few exceptions but for the most part these are the three most popular questions. I believe the reason for this lack of questioning is due to one or more of the following reasons: 1. People don’t know what they should ask. 2. They don’t know how or are too afraid to ask. 3. They take too much for granted, dangerously assuming that most contractors follow “standard” business practices that don’t really vary much from one contractor to the next. The Purpose and Intention of this Guide 2 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor The purpose of this guide is to help you become intimately aware of the “ins and outs” of how the CONSTRUCTION business works. Not only will you know exactly what questions to ask but you’ll also be much more at ease and less apprehensive about asking them because you’ll understand that any good contractor will appreciate your intelligent questions and will likely be far more interested in working with you as a result. Furthermore, by exposing you to all of the ingredients of a great job and a great contractor and showing you what you’ll need to look out for, you’ll be in a much better position to make an intelligent decision when it comes time to hire someone for your next project. This guide will provide you with the necessary knowledge and tools that will enable you to see, quite obviously, the right contractor for your particular job. This is not a “how to” guide on managing a contractor. While it may be hard to believe with all the stories out there, there are contractors who require very little, if any, “managing” on your part. Many books and tips I’ve read over the years seem to be directed toward helping you “manage” a contractor. That may have been helpful advice 20 or 30 years ago, but times have changed. A professional contractor, by definition, does not need to be managed. A professional contractor knows exactly what needs to be done, when and how to do it and how to manage it. They have systems in place and processes they follow to help ensure consistent success. A professional contractor rarely needs to be reminded or told what to do.
10 Things You Should Know Before Hiring a CONSTRUCTION Contractor
| 3 #1: What Makes a Project Successful? What Makes a Project Successful? Everyone will probably have their own definition, but for the sake of this guide my definition of a successful project is one where: Having all of these criteria met obviously leads toward you being completely satisfied. This not only is in your best interest for obvious reasons but it’s also in the contractor’s best interest because satisfied clients are many times more likely to come back to buy again AND refer other people. Getting lots of referrals is what every smart contractor wants! Everything from this point forward will be written with this definition in mind. But before we can consider ensuring the success of your project, I will try to dispel some of the most common misconceptions many people have about the CONSTRUCTION business.
The following section details the most common misconceptions that I believe get people into the most trouble. Let’s take a look at them now.
1. ALL of your expectations are properly set and either met or exceeded.
2. You are left feeling very pleased and satisfied with the final results.
3. The quality of work is exceptional and enduring.
4. You felt comfortable with the workers that worked on your home.
5. You and your contractor respect each other during and after the work is done.
6. You feel that you’ve paid a fair price for the value you received.
7. The project has added value to your life and home.
10 Things You Should Know Before Hiring a CONSTRUCTION Contractor |
How to Avoid the 6 Most Common Misconceptions About Home CONSTRUCTION
Misconception #1 “You should always get three bids.” Not necessarily. This tactic is probably responsible for more dissatisfaction within the CONSTRUCTION industry than any other single factor. Why? If your objective is to get a quality job at a fair price, simply comparing it to another estimate is often very misleading. There aren’t any “standard” prices or “standard” specifications for CONSTRUCTION projects. Each quote or estimate you receive is a reflection of what’s included in the actual job that a particular contractor is planning on completing for you. Given that you are buying something that does not yet exist (as opposed to a car that you can test drive, for example) it’s impossible to tell how similar (or far apart) one contractor’s proposed job is from the next. Even if you think everything is the same or “similar enough,” it rarely is and you won’t discover this until the job is underway or worse yet, completely finished. This is after you’ve invested some or all of your money. Most likely this will amount to thousands of dollars! In the case of buying a car and comparing prices from one dealer to another, you are much more likely comparing the EXACT same car – built by the same manufacturer. But, you’re not buying a car! In fact, what you are buying is not even built yet. You can’t “try it out”. You can’t “test drive” it. You can’t even see it! This is true whether the CONSTRUCTION project is basic or complex. Even with a job as basic as replacing windows or roofing, one contractor’s methods and materials can be (and often are) vastly different from the next. Even building codes don’t adequately protect you from these variances. When you compare prices in this business it’s far too easy to be fooled or mislead by not fully understanding what each contractor is planning on doing nor how each one plans to do it.
Most How to Avoid the 6 Most Common Misconceptions About Home CONSTRUCTION 5 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor contractors are not very good at communicating exactly what it is that they plan on doing, nor are they good at explaining how they may differ from the other contractors that you may be considering. Therefore, if you get different “prices”, without doing much of the other due diligence as I explain throughout this guide, you may believe all of the contractors you’ve called are much more similar than they really are. This may very well tempt you into justifying one of the lower priced contractors. In this business, taking an approach like this can be very dangerous and oftentimes…VERY EXPENSIVE! If you’re concerned about getting a “good deal”, consider relying on a contractor that has an excellent reputation. I believe it’s very rare to find a contractor that has earned an outstanding reputation of quality and service that charges too much for the work they provide. In fact, if they didn’t do exceptional work or charged too much, they wouldn’t have a good reputation nor a substantial list of satisfied clients. They simply couldn’t fool such a large number of people into believing that they were good if they weren’t indeed good. Many people who consider the method of getting multiple bids simply believe they are well served to solicit bids, then, throw out the high and the low and take the one from the middle. As you continue to learn everything that I share in this guide, you’ll soon be free of this distorted thinking. Instead of simply inviting contractors to come by to look at your job, ask around first to see who has a good reputation in your area for doing a great job on projects similar to yours. Get recommendations from friends, relatives, neighbors, and local lumberyards. Take note of any job signs that you see in your area and stop by the jobsite to have a look around. Talk to the homeowners to see what they have to say about the contractor. If you feel confident enough with the quality, dependability and reputation of the recommended contractor, by all means, consider stopping there without contacting others. It may go against “conventional wisdom” but I honestly believe you will be far happier as a result. Additionally, calling other contractors may simply confuse you. Misconception #2 “Going with a low price saves you money!” Think about this for a minute. If you have solicited several bids and go with the contractor that has the lowest price, you’ve just awarded your job to the guy that just figured out the CHEAPEST way to get your project done! Is this what you really want? How to Avoid the 6 Most Common Misconceptions About Home CONSTRUCTION 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 6 One of the most common signs of trouble ahead is someone offering to do work for a low price. A vast majority of the horror stories you hear about on TV shows like Dateline and ABC’s 20/20 about people having nightmare experiences with contractors stem from people buying a job from a lowerpriced contractor. Like the age old sayings go: “You get what you pay for!” and “You can’t get something for nothing!” Be extremely careful in choosing your contractor based upon the lowest price. Better yet… just don’t do it at all! But you may be thinking: “well, if all things are equal, going with the lowest price is smart buying! Isn’t it?” Absolutely, 100% yes! But things are almost NEVER, EVER equal in the CONSTRUCTION business! Even if you have the most complete set of professional drawings and a twenty-five page written set of specifications describing every little detail, things can still be very, very different from one contractor to the next. What is true, though, is the more detail the better. As you’ll soon discover, I am a huge fan of “details”. They are critical in order to help establish expectations. But again, even the most detailed plans leave a lot, and I mean a lot to be “discovered.” I say “discovered” because you won’t know this until after your job has begun in which case this strategy will cause more frustration than you could ever imagine and cost much more money in the long run. Most of the time, the low priced contractor has left something out while the higher priced contractor has probably figured the job correctly. He will probably never feel any stress about underestimating your particular job, which could cause him to be inclined to start cutting corners. The last thing you want is a contractor that starts cutting corners. Another important point to make here is that running out of money may also cause a contractor to feel inclined to go get another job started in order to collect some new money so he can stay “afloat” long enough to get your job finished. And, as you may have guessed, this is one of the reasons some contractors have earned the reputation of leaving a project before it’s finished. Wouldn’t you rather avoid having to fight with the contractor tooth and nail to get him to stay on your project until it’s finished? The bottom line: NEVER use price alone as the determining factor. Many other things should be taken into consideration as well. Whenever you encounter a low price offer, some questions should How to Avoid the 6 Most Common Misconceptions About Home CONSTRUCTION 7 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor immediately come to mind. Questions like: “Why is the price so low?” “What’s missing here?” and “Has the contractor figured enough into the cost to provide me with the level of service I expect?” On the other hand, if you have found a contractor that you really feel good about, but their price is more than you can afford or you simply do not want to invest as much as has been quoted, just explain this to the contractor. A professional contractor will welcome the opportunity to help you redesign your project or make whatever changes are necessary in order to better fit your budget. As long as you are open to scaling back the project, re-examining your priorities or making other changes, this approach can be very helpful. Misconception #3 “If the Better Business Bureau (BBB) doesn’t have any complaints against the contractor, they are probably a safe bet.” This is a common and often costly misconception. In fact, just because a contractor doesn’t have any complaints with the BBB, does not mean that you’re working with a reputable professional. You need to investigate the company further. Many contractors, even though they don’t have any complaints with the BBB, do not do a satisfactory job… much less a great job. To be sure you’re dealing with a reputable professional, only use the BBB as a starting place, not the ‘cure-all’ or stopping point. Also, keep in mind that the BBB is not a governing agency and it does not keep a record on every contractor in town. Many contractors can operate for years doing poor work without ever being reported. Likewise, there may be several very reputable contractors that the BBB has no record of at all. The best way to utilize the BBB is to check with them to see if the contractor you may be considering has had any complaints against them. If they do, you should consider it an indication that this contractor may not be a good choice. If they don’t, this may indicate a good reputation, but you should still continue to do the necessary research beyond the BBB. Misconception #4 “I should buy the materials myself to save money.” Most professional contractors will not be interested in working under these conditions and for very good reasons. First, if you’re providing the materials, there’s a very good chance of getting the wrong or not enough materials. Having the wrong materials delivered, working with poor quality materials or unfamiliar How to Avoid the 6 Most Common Misconceptions About Home CONSTRUCTION 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor |
8 suppliers is a source of major frustration for contractors and may cost them time and money. Most will just avoid this arrangement altogether. Second, the markup that a contractor makes on materials is not discretionary. It is needed to cover the cost of operating expenses that are required to run a successful business and to make a reasonable profit. If a contractor is not able to make this money on the materials, he will have to make it up somewhere else, usually by way of higher labor prices. Oftentimes, the contractor has negotiated discounts for many of the different materials they use to help offset their markup. Sometimes the discount is substantial enough to cover all of the markup. Sometimes, contractors will have you supply the materials, particularly when the materials are out of the ordinary. You will want to be careful with this arrangement because many times contractors do not offer a warranty on items not supplied by them. It is best, in my opinion, to just let the contractor provide all materials. This way you are safe, the contractor is happy, and there is no confusion about who is ultimately responsible should something go wrong. Misconception #5 “If a contractor has several years of experience, he or she must be good!” About 96% of contractors go out of business before their fifth year and of those, approximately 80% will never make it to see their tenth year. Given these statistics, if you have a contractor that has made it through his tenth year, you’re off to a good start. He must be doing something right to survive that long. But don’t just assume everything is going to be okay just because the contractor claims to have “10 years of experience!” In many cases it may be more accurate to say they have one year of experience just repeated ten times! Just because a contractor has “been around” for a number of years does not necessarily mean they are experts or consistently do a great job – check them out! Many contractors can claim to have years of experience yet a good number of their jobs may have been completed unsatisfactorily (if completed at all) or they may not have much experience doing projects similar to yours. Reputation is the key and the person who handles your CONSTRUCTION project should not only have experience but also have projects to their name that demonstrate quality craftsmanship. Investigate your contractor’s credentials thoroughly and make sure you are dealing with a qualified professional. How to Avoid the 6 Most Common Misconceptions About Home CONSTRUCTION 9 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor Misconception #6 “The term “fully-insured” must mean that the contractor carries all of the necessary insurance to provide me with adequate protection.” Surprisingly, this is not always the case! Contractors are required to carry a minimum of two insurances; Worker’s Compensation insurance (if he hires one or more employees or assistants) and Contractor’s Liability insurance. Worker’s Compensation covers you if a person that is working on your property is injured. Liability insurance covers mostly property related things like a broken window or damage to your personal property by the contractor. Personal injuries are by far your greatest potential exposure in most cases. While both types of insurance have become very expensive in recent years, of the two, Worker’s Compensation insurance is considerably more expensive – up to four to five times as much as Liability insurance. Many contractors illegally avoid paying for the more expensive Worker’s Compensation insurance by claiming they don’t actually need it due to the fact that they “technically” don’t have any employees. If the contractor “really” only works by himself he may need just the Liability insurance. But if he hires anyone to assist him and doesn’t have a Worker’s Compensation pool in place you may be dangerously exposed should that hired hand get hurt while working on your home. Most jobs require more than one person to complete them. Therefore you almost always need this protection. In most cases, your homeowner’s pool only covers injuries incurred by people considered to be casual labor like a maid or gardener. It’s a whole different story when it comes to hired contractors. To be safe, stick to those contractors who carry both policies. And remember, “Fully Insured” doesn’t always mean what it implies. To verify that a contractor has both Liability and Worker’s Compensation insurance, ask for the name and phone number of the carrier so that you can call to verify if a particular contractor is adequately covered. At the very least, ask for certificates of insurance before you sign a contract. 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 10 #3: What to Watch Out For What to Watch Out For Every industry has its share of scams and con artists. The CONSTRUCTION industry is no exception. However, spotting a real scam or con artist in this business is relatively easy provided you pay attention to the clues. One clue is that we tend to get a “gut” feeling if someone is trying to pull one over on us. But what about when someone does not attempt to intentionally scam us? This is more difficult to detect, especially when someone is truly being honest and sincere. I’m referring to the honest contractors that are either inexperienced, incompetent or both. They may mean well, but their lack of skill or knowledge or inability to be able to complete or manage your project correctly can be just as devastating as the work of a truly unscrupulous contractor. In other words, it’s not always the bad guys you need to look out for. More often than not, in this business, it’s the honest guy that doesn’t know what the heck he’s doing that you need to look out for most. There’s a big difference between being willing and being able and there seems to be no shortage of people willing to do your particular job. Let’s take a look at some of the things you will want to look out for. “High-Pressure” Sales Tactics With the CONSTRUCTION business becoming more and more competitive each year, many contractors resort to high-pressure tactics to get you to sign on the spot. These people generally have their own private agenda. They are not interested in you or the eventual outcome of your project as much as making the sale, and will sometimes promise anything to get you to sign. You should never feel pressured into making a decision about choosing your contractor. If you ever feel pressured by a contractor or salesman, politely ask them to back off. If they persist, it’s time to look for another contractor. High pressure usually leads to a poor decision when CONSTRUCTION. A qualified, reputable professional would never pressure anyone into a commitment. What to Watch Out For 11 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor Unusual Payment Terms Beware of the contractor who asks that you pay for the entire job upfront or asks you to pay in cash. A reputable, professional contractor will generally ask for a reasonable deposit and will propose a reasonable payment schedule. There are too many horror stories about contractors who disappeared with a homeowner’s money without finishing the project. A professional contractor will present an equitable, mutually acceptable payment plan, usually based on the progress of your project. Unverifiable Credentials If you can’t verify a contractor’s company, name, address, and phone number, it’s a sure bet that trouble lies ahead. Many of these fly-by-night contractors are called “pick-up-truck” builders. These guys don’t have verifiable businesses and are mobile enough to pack up and leave your job without a trace. A verifiable address is a must. Mobile Phone Is the Only Contact Number This is just a word of caution. With the popularity of mobile phones today it would be unfair of me to say that all contractors who only offer a mobile phone number are bad contractors. Quite the opposite could be true. However, this might be an indication that the contractor has no “real” place of business or doesn’t want anyone to know where he lives for some reason. You may want to take some extra precautions here to verify that he has no reason to hide and that you can still reach him if he decides not to answer his phone. Furthermore, it likely signifies that the contractor may manage all aspects of his projects by himself. This may not be a good thing, particularly regarding larger, more complex projects that require intense management. Only you can decide if this is important or not in your particular case. The “Price Reduction” This scam occurs when you say no to or show a bit of reluctance to the initial offer and in response the salesperson offers a lower price for the exact same work. Substantial reductions in price without changes in the scope of work or specifications likely signifies that the contractor is trying to get a higher price for something that is worth less to begin with and is just trying to “save the sale.” In my book this is bad business. Personally, I think this practice suggests dishonesty on the part of the contractor. If you can’t trust him now, you surely can’t trust him later. If you and the contractor negotiate different materials, methods or circumstances that clearly have an impact on the cost, this would be fine. Otherwise the “price” should be the “price.” What to Watch Out For 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 12 No Contract or Proposal I can’t tell you how many headaches and how much frustration could have been prevented if only there were a carefully drafted contract with a defined scope of work, clear specifications, and detailed terms. Insist on a thorough contract or proposal that includes all the details! By following this rule you will substantially increase your chances of being satisfied. I believe many problems stem from people going ahead with someone they feel “good about” and taking too much for granted. Do not assume it is included unless it is spelled out in writing! In addition to the benefits that come from knowing what to expect, if a contractor takes the time necessary to compile a detailed document, there will be far fewer unforeseen issues and misunderstandings, which will result in less stress for both parties and a project that moves along much more smoothly. If there is ever a misunderstanding, chances are it can be easily cleared up by referencing this critical document. Incomplete Specifications or Unclear Terms Pay particular attention to the “Scope of Work” and “Specifications” section of the contract or proposal. This is the part of the proposal that defines exactly what work will be completed (the scope of work) and exactly what products or materials and which methods are going to be used (the specifications). Every project should have clearly written specifications. Not just vague generalities. Again, most contractors fall short on this so when you see a well-defined set of specs, chances are good (but not guaranteed) that you have found a good contractor. Shoddy or Incomplete Workmanship By far, this is the most widespread scam of all. It’s as common among the honest guys as much as it is with the actual con artists. You wouldn’t believe how much shoddy workmanship I’ve seen over the course of my career as a professional CONSTRUCTIONer. It has been noted that approximately 40% of home improvement work done today is a direct result of poor workmanship or improper materials installed by a previous contractor. A few years ago I read about a study that was conducted on some 400 newly built homes from New York to Florida. 94% of those homes were found to have “major flaws.” To address the potential for “shoddy workmanship”, I recommend following up with references and actually visiting some completed projects until you are 100% satisfied that your contractor will provide What to Watch Out For 13 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor the level of workmanship you expect. DO NOT ignore this issue. You really should visit the jobs to see for yourself. Simply do not take someone’s word for it. See it firsthand. Because their idea of quality might be completely different from your idea of quality. In my company, we recommend (and sometimes require) that prospective clients visit one or more of our past projects so they can see firsthand examples of our work. I would strongly encourage you to visit jobsites. You’ll have a much better sense of the quality of work you can expect. The Contractor Asks That You Get the Required Permits Some contractors may ask that you get the required building permits. This could be a signal that he is either unlicensed, the work is outside the area in which he is licensed or he is not able to get a permit due to improper or inadequate insurance coverage. The contractor may also not be in “good standing” with the building department. In any case, a reputable contractor will always obtain a permit on every job requiring one. When a contractor obtains the required building permits, you are more likely to have things done according to the applicable building codes. Also, many homeowner insurance policies require that a permit be issued on any major CONSTRUCTION project in order to be properly insured. Not all contractors will do this. Many prefer not to because of the time involved and the inconveniences of dealing with the building department. The Schedule or Time Frame Seems Too Good To Be True If the schedule you’re quoted seems too good to be true, it probably is. Professional contractors make it a point to set realistic expectations. A contractor who knows his business will give you a realistic work schedule/timeline. Don’t be lured by the contractor who promises an overly optimistic completion date. Chances are, he is promising something he can’t deliver. The Contractor Doesn’t Warranty His Work Believe it or not, in some states, there is no law that requires a CONSTRUCTION contractor to warranty his work. However, warranties are essential to any CONSTRUCTION project. A good contractor will comply with the standards set forth in the National Association of Home Builders (NAHB) Residential Construction Performance Guidelines, at a minimum. These are a set of performance guidelines or standards that was compiled by NAHB to help determine whether or not a contractor’s work requires corrective action in cases of dispute. Most professional contractors know about these guidelines and may refer to it in their warranty. They can provide you with a copy. What to Watch Out For 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 14 Remember this: Contractors committed to quality workmanship and client satisfaction warranty their work at least one year and many offer two years or more. In any case, make sure your contractor offers a warranty and that it’s in writing! The Contractor Appears Unkempt and Disorganized We all know not to “judge a book by its cover,” but if you fail to recognize this telltale warning sign, expect bad things to happen! A disorganized contractor means a disorganized project. Pay close attention to the details. Look for clues that the contractor “has it together.” You want your project to be organized – that starts and ends with your contractor. 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 15 #4: 16 Methods Contractors Use to Offer Lower Prices 16 Methods Contractors Use to Offer Lower Prices Sadly, many contractors believe that the individual who can come up with a low price gets awarded the most jobs. This is definitely an easier way of selling due to less sales resistance and the ability to fill up an empty schedule. But eventually it will catch up with him – sooner or later he will find himself broke and out of business. It’s inevitable. If you’re saying to yourself, “So what if he goes out of business – that’s his problem,” consider this: It could be during your project that he discovers he is out of business! Below I’ve listed some of the methods I have seen used by contractors, both knowingly and unknowingly, in an attempt to maintain low prices in order to win your project. There’s probably many more. These are some of the most common ways: 1. Unrealistic allowances. 2. Not accurately accounting for the proper amount of time necessary to complete the job correctly. Taking shortcuts. 3. Using poor quality materials. 4. Hiring inexpensive, unskilled labor; people who have not had the proper training. 5. Hiring inexpensive trade or subcontractors. 6. Doesn’t carry the proper insurance or carries no insurance. 7. Simply underestimating due to lack of thoroughly “thinking through” the job. 8. Inadequate safety precautions on his jobsites. 9. Paying workers with cash (under-the-table), avoiding taxes and insurance. 10. No benefits for employees, i.e. health insurance, vacations, 401K, holiday pay, etc. 16 Methods Contractors Use to Lower Prices 16 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor Remember this… If a contractor is forced, albeit intentionally or unintentionally, to work for prices so low they can’t make a profit, they can’t help but deliver products and services that are of very little value to you. Is that what you really want? Again, be careful not to let price alone drive your decision making process. 11. Plans on charging more once the job has started by intentionally leaving things out. 12. No long-term warranty. 13. Typically doesn’t stick to a schedule. 14. Disposes of debris illegally. 15. Avoids paying payroll taxes to the IRS. 16. Inadequate dust control and surface protection. 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 17 #5: There’s More to a Project’s Cost than Labor & Materials Telephone, cell phones, pagers Office rent Office supplies Stationery and printing expenses Website, hosting, and Internet Worker’s Compensation & Liability insurance Health insurance Paid vacations, holidays Staff meetings Payroll expenses Office administration and management Time doing “free” estimates Material price increases which may not be billable once a job is quoted Estimating errors and omissions Warranty repairs Tools and equipment Trucks, repairs & maintenance, fuel Continuing education, training, and industry events Computers and software Business loans and interest Accountant’s fees Taxes Production supervision and management Advertising, marketing, and sales costs There’s More to a Project’s Cost than Labor & Materials Many people often think that when the cost seems out of proportion to the actual materials and labor required to complete the job, the difference is lining the contractor’s pockets. Believe it or not, despite the fact that CONSTRUCTION can seem expensive, it’s not a highly profitable business, especially when you consider the amount of risk a contractor has to assume every time he takes on a new project and the amount of effort it takes to keep a project on track. In addition to the actual labor and materials, there are so many other expenses every successful contractor must figure into his price in order to survive. Without having a basic understanding of this, you may simply disqualify one or more of the actual professional contractors you have considered simply by mistakenly believing that the price is too high. The following is a list of some of the key elements that make up “overhead” in every successfully managed CONSTRUCTION company. If one or more of these ‘essential elements’ is missing, the company’s ability to manage your project and provide quality service drops considerably. These are just some of the items that a professional contractor has to account for. When you consider that all of these items have to be paid for out of the money that’s left after paying for labor and materials, it’s hard to believe CONSTRUCTION doesn’t cost even more! There’s More to a Project’s Cost than Labor & Materials 18 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor This all adds up to a substantial amount of money. In order to cover his overhead, a contractor typically must add between 40% - 60% (or more depending on various factors) to the actual cost of labor and materials required to complete your project. Again, this is just to cover overhead expenses. It doesn’t include profit. Most professional contractors try to maintain a 5% - 10% profit when all is said and done. Without a profit, the contractor will eventually go out of business. The next time you receive a price from a contractor that seems too high, don’t automatically assume that he is trying to line his pockets. He may very well just be trying to pay for the very things that allow him to survive and provide a good, reliable service to you and a good environment for his employees. Beware of the contractor that tells you his prices are low because he keeps his overhead down. Chances are high that there will be trouble ahead. 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 19 #6: Costly Mistakes Buyers Often Make Costly Mistakes Buyers Often Make Not Following Up on References We’ve all been taught to get references but oftentimes people fail to follow through and actually check them! Most people get a list of references, but don’t call. Do not just assume they will be good. Go ahead and check out the references you are given. A reputable contractor will welcome the opportunity for you to talk to his past clients and will be delighted to show off his previous work. Not Inspecting the Contractor’s Work Ask to see completed projects as well as a job in progress. For current projects, take a close look around. Is the job site neat and clean? Do things appear to be organized? Are the homeowners happy or are they disappointed? Also, you’ll want to make sure to ask for, and follow-up on, supplier and banking references. You will want to make sure your contractor is on stable financial ground. Make sure he is current with his suppliers. Be especially wary of a contractor who can’t give you any local supplier references. He probably owes them money. Selecting a Contractor Based On Price We’ve already discussed this, but it is clearly the most common mistake so it definitely warrants repeating. Certainly, price can and should be a factor in choosing your contractor but should not be the main determining factor. You’ll be far better off choosing a contractor you feel comfortable with and working together with him to design a project that will serve you AND will fit your budget. A reputable contractor won’t make foolish mistakes just to save money. Believe me, the last thing you want after a contractor has begun work on your home is to have that sinking feeling of having made a terrible mistake and wanting him gone. Bad experiences usually accompany the low price. Do your homework. Do not be influenced by a low price. "It's unwise to pay too much, but is worse to pay too little. When you pay too much, you lose a little - that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done! If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better.” --John Ruskin (1819-1900) – English art critic and writer 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 20 #7: What to Look for in a Contractor What to Look for in a Contractor Promptness Does your contractor keep his appointments? Yes, a contractor’s day can be busy and things do come up that interfere with his schedule, but promptness is an important factor. This may sound a bit “oldfashioned” but if he is willing to break an appointment, what other commitments is he also willing to break? Little things count. If he’s running behind he should have the courtesy to call to let you know. Trustworthiness Honesty and trust are of the utmost importance in any situation, especially when the person has total access to your home. Make sure you feel a high level of trust with your contractor and trust your instinct if you don’t. Not only are you trusting him to be in your home and around your family, you’re also trusting him with, in many cases, a very sizable amount of your money! Membership in NARI or NAHB NARI stands for the National Association of the CONSTRUCTION Industry; NAHB stands for the National Association of Home Builders. In order to become a member, the contractor’s background and references are investigated. It’s always a good idea to hire a NARI or NAHB contractor. Membership reflects a contractor’s commitment to professionalism. Certifications Both organizations offer industry certification and designations such as Certified Graduate CONSTRUCTIONer™ (CGR) and Certified CONSTRUCTIONer™ (CR). If a contractor has earned either one of these designations, chances are high that you’re dealing with a very reputable professional that is committed to his career as a professional CONSTRUCTION contractor. Furthermore, to earn either of these designations a contractor must demonstrate certain levels of skill and knowledge in addition to successfully completing numerous courses on various topics related to the industry. High Percentage of Referrals or Repeat Clients When a significant amount of a contractor’s business is derived from repeat or referred business, it is What to Look For in a Contractor 21| 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor an indication that his clients are pleased and that he has an outstanding reputation. If your contractor has a long list of happy clients and has an outstanding reputation for doing quality work, chances are high that you will be satisfied as well. Will Your Home Be Protected? Simply put, CONSTRUCTION can be very dusty and dirty. If not adequately controlled, dust will get everywhere, especially if there is a lot of sanding or demolition. Make sure your contractor has plans to take the appropriate measures to control dust and protect your floor finishes. This can increase the price a contractor quotes by a considerable amount and this is work which is often overlooked by inexperienced or nonprofessional contractors. 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 22 #8: 21 Questions You Should Ask to Choose the Right Contractor 21 Questions You Should Ask to Choose the Right Contractor Any reputable CONSTRUCTION contractor should be able to answer all of the following questions positively. You would be wise to avoid any contractor that cannot. 1. Are you properly licensed on both the state and city level? 2. Do you require all change orders to be in writing to eliminate any misunderstandings and unexpected cost overruns? 3. Do you carry general liability insurance? 4. Do you carry worker’s compensation insurance? 5. Will you provide me with a written lien waiver at the end of the job? 6. Are you a member of NARI or NAHB? Do you subscribe to their Code of Ethics? 7. Are you certified as a CR or CGR? 8. Are you a member of the local Better Business Bureau? 9. Will you pull any necessary permits? 10. Does the contractor offer a written warranty on all workmanship? 11. Who will be in charge of my job? May I meet this person or persons? 12. Have you been a party in any construction litigation? 13. Will you provide me with references? 14. What percentage of your business is repeat or referral based? 15. How many projects like mine have you completed in the last year or two? 21 Questions You Should Ask to Choose the Right Contractor 23 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor 16. How do you plan to reduce dust and protect the rest of my home from the effects of other work? (Good contractors erect dust barriers and use drop cloths and other protective material to protect your home.) 17. How is daily and general clean-up handled? 18. Will the contractor provide a Jobsite Communication Board or other means of communication that is checked daily for any questions or concerns you may have thought of after working hours? 19. Will you provide me with a written contract that clearly spells out exactly what you will do, what your price includes and does not include and specifies a guaranteed price, payment schedule, and a completion date? 20. Will a professional designer and/or architect design my job? (For projects that warrant this level of service.) 21. Does the contractor provide realistic renderings, sketches, and perspectives to allow you to clearly visualize your project early in the planning stages? (Again, for projects that warrant this level of service.) 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 24 #9: How to Ensure a Smooth Project How to Ensure a Smooth Project Good Communication It is essential that you have an excellent flow of communication with your contractor. Does he return calls promptly? Does he listen intently? Does he take notes? Can you reach him when you need him? This will be even more important once your project begins. Right Fit You’ll most likely be spending a good bit of time with your contractor, so it is important that you feel comfortable with him. You should also have a good sense as to whether or not the same holds true regarding the members of his staff. It’s extremely beneficial if you both genuinely respect one another and even better if your personalities complement each other. A professional contractor will want a “customer for life” and will indicate the importance of this every step of the way. The bottom line: do you feel comfortable with this individual? Like any good relationship, a strong rapport and close communication with your contractor will help any job go more smoothly. Scheduling The scheduling of your project is something that should be discussed upfront. A responsible and reputable contractor will do his best to keep you informed both in the initial stages and as your project progress. Keeping you informed will help eliminate many headaches along the way. A Clear, Well Written Proposal/Contract Getting it in writing is absolutely essential! Nothing is worse than a disagreement because the terms weren’t written down. Frequently, one person remembers something differently. Make sure the details and specifications are clearly spelled out. Every part of the job from the general conditions and demolition to the final trim and clean up should be clearly described. General terms like “install windows and doors” are too vague and should be clearly spelled out indicating exactly what window, what door, including make, model, size, features, location, color, style, etc. How to Ensure a Smooth Project 25 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor This needs to be done for each and every item in the project. Without it there is no way of knowing exactly what is included and what isn’t! To avoid any trouble, absolutely insist on crystal clear proposal. A detailed, well-written contract will make your project run much more smoothly than one that is written poorly. A detailed contract should include (or at least make reference to): A visual representation such as a blueprint, floor plan, drawings, sketches, etc. that clearly shows what work is being done and where. The timetable in which the project is expected to be completed, including approximate start and end dates. The price, along with payment terms and schedule. Very detailed specifications for all products and materials. The description of each item should provide enough detail to clearly identify it, such as the brand name, model, color, size, etc. Allowances may be used for any materials to be selected later, (for example, a special fixture). Such items are “limited” by the “allowance,” which is the amount within the price allocated toward the purchase of a specific item. A list of work and/or things not included. Insurance information. Permit information (e.g. whether or not it’s required and who will get it) Procedure for handling change orders. Notice of your right under the FTC’s rule to cancel the contract within three business days if it was signed in a place other than the contractor’s place of business. Details on issues like access to your home, care of the premises, phone and bathroom use, cleanup and trash removal, etc. Details, Details and More Details There are several things that should be discussed prior to starting your project. What time will work start and end each day? How will pets be dealt with? What about the children? Where will materials be stored? What special circumstances need to be taken into consideration? Discussing details like these upfront saves a lot of aggravation and eliminates misunderstandings. Flexibility CONSTRUCTION can be extremely disruptive to your normal lifestyle. Remember to be as flexible as possible. For example, don’t plan a party based on the completion date or schedule overnight guests How to Ensure a Smooth Project 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 26 when your house is being CONSTRUCTIONed. Be prepared to make some sacrifices and remember, whatever disruptions occur, they are temporary. Change Orders Changes are inevitable when it comes to home CONSTRUCTION. It is next to impossible to foresee everything in advance. There are always changes made to the design, the materials, and the scope of work once work begins. It’s a good idea to set aside an additional 10% or more beyond the contract amount to cover these changes. It’s always better to plan for more than to come up short. There are also those inevitable “Oh, while you’re here…” things to do, too. The bottom line is: Almost all changes will affect the budget and the schedule. Make sure all changes are in writing and are kept current to avoid any surprises in the end. Written Lien Waivers Often your CONSTRUCTION professional will work with other tradesmen or subcontractors who specialize in certain aspects of your project. It is your contractor’s responsibility to make sure these people, as well as material suppliers, are paid for services and materials related to your project. Make sure your contractor is willing to provide you with a written lien waiver at the end of your project in trade for the final payment. This is a document that proves that you have paid for the project in full, thereby eliminating the chances of the contractor’s subcontractors or suppliers placing a lien on your property due to not being paid by your contractor for the work performed on your home. 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 27 #10: 13 Questions to Ask a Contractor’s References 13 Questions to Ask a Contractor’s References A reputable contractor should be able to provide plenty of positive references. You would be wise to avoid any contractor that can’t. Here are some examples of questions you can ask a contractor’s references. þ What type of project or projects has the contractor done for you? þ Did they do a quality job? þ Why did you choose this contractor? þ Did you get prices or opinions from other contractors that you feel had comparable specifications and credentials, if not, Why? And if so, how did they compare? þ Did the contractor finish within the timeframe he said he would? þ What would you say about the crewmembers that did your work – were they respectable and clean? Did they seem to know what they were doing? þ Was the contractor responsive to you your questions and/or concerns? Could you reach him quickly? þ Did they maintain a neat and orderly jobsite? þ Did the contractor do what he said he would do? þ Were there any additional charges and if so, were they handled in such a way that left you feeling satisfied? þ On a scale of 1-10 (ten being highest) how would you rate your overall experience with this contractor? þ Do you have any reservations about hiring him again? þ May I come by to see the work first hand? 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor | 28 Experience Our Services Experience Our Services CONSTRUCTION your home can be an exciting endeavor so long as you’ve hired the right team of professionals to take on your project. Hopefully, I’ve shared with you some valuable insights you can use to make the process of choosing the right team easier the next time you CONSTRUCTION. Since this guide is distributed all across the country, I have no idea where you live. But, if you’re located in our service area encompassing Ithaca, NY and the surrounding communities and you would like to speak with me personally, please don’t hesitate to call on me for some free advice. I truly enjoy speaking with people about their CONSTRUCTION plans. We’ve been serving this community since 1992 and have extensive experience in creative design and high quality CONSTRUCTION services, such as: þ Complete Design Services þ The Area’s Largest Kitchen and Bath Design Center & Showroom þ Additions and Major Renovations þ Kitchen & Bathroom Design and CONSTRUCTION þ Basement and Attic Spaces þ Window and Door Replacement – Featuring Andersen, Marvin, Simpson & ThermaTru Products We will also be happy to provide you with our recommendations for many other services as well such as plumbing, heating, painting, electrical, etc… We know all the good trade people and can steer you in the right direction. Year after year dozens of discerning homeowners trust their homes and CONSTRUCTION projects to me and my team of designers and craftsmen; many of those homeowners are clients that continue to hire us time and time again. As a professional, “full-service” CONSTRUCTION contractor, we will work with you to incorporate your ideas and ours into a project that best fits your home, lifestyle, and budget. Large or small, we can take your project from concept to completion and our services are second to none. Experience Our Services 29 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor If you would like to discuss the exciting possibilities for improving your home with a qualified and reputable CONSTRUCTION professional, please give me a call today at (607)539-6014. I’ll be happy to discuss your needs over the phone to see if I can help you. If we both feel that you may benefit from our services, at no cost and without any obligation, I will be happy to set up a consultation in your home to have a closer look, discuss your ideas, make suggestions, and answer all of your questions. One simple call and you’ll be well on your way to enjoying the peace of mind that comes from knowing your largest investment is in the hands a qualified professional. If you live outside our service area or you choose not to call, please know that I wish you the best of luck with your CONSTRUCTION plans!
We don’t need a ton of clients recognize that we cannot help every one. We like to align ourselves only with clients who are a great fit for our company.
HOW CAN YOU INCREASE YOUR WORTH AS A PREMIUM CUSTOMER?
The types of clients we can help are;
Homeowners,
We like to work with people who are
Fun
Positive-minded
Energetic
Flexible
Good communicators
Willing to make staged payments as work is completed
Willing to meet and approve after every stage of work
Why would we offer to help you for Free?
provide and are proud to showcase our team members.
3. We believe that the amount of value and goodwill we
Provide the community is directly proportionate to the number
of clients we will attract.
OUR GUARANTEE
Our offer to help is not a sales pitch in disguise!!
Nor would we ever pressure you, it’s just not our style . . . and it wouldn’t work anyway!
In fact if you think we have wasted any amount of your time or if you ever feel pressured we will buy you dinner and provide you any free items even if you use another contractor to do the work.
That’s our Guarantee!!
Customers
Employees
Professional Responsibility
Earnings
Social Responsibility
CUSTOMER BILL OF RIGHTS
Our company believes that each customer should understand his or her rights as a customer and should understand our pledge to our customers.
We have professional responsibilities and ethical obligations to act with integrity, honesty, competency, and confidentiality and to instill and preserve your confidence in the work that we provide.
In recognition of our responsibilities and obligations, we hereby promote and proclaim the following rights to our clients:
Should we fail in our responsibilities and obligations to you, our client, we will work diligently to correct any issues that may arise and we will correct them to your full satisfaction. Under no circumstances will we, as a company, seek to minimize or disregard your concerns. Our goal is to adhere to the foregoing Customer Bill of Rights at all times and during all communications.
WORDS WE LIVE BY
We take into account each of our clients’ individual needs and match the right project manager to the job to ensure efficiency and success.
Below are our “Words We Live By” that guide our approach to every project we take on:
Satisfied customers are our obsession
The world is run by people who show up
You don’t always have to know the answer, but you do need to know where to find it
Activity doesn’t equal productivity
What gets measured gets done
We are not planning for planning’s sake; we are planning to put it on the ground
If it is worth doing, it is worth doing right – now
Bad news does not get better with age
Park your ego at the door
There is no ‘I’ in Team
Hire people who know the end of the movie
Begin the job with the end in mind
CUSTOMER BILL OF RIGHTS
Any company you invite to your property should offer a thorough inspection by a certified inspector. If you have a basement or crawl space, they should inspect it, not just shine a flashlight in it.
Whatever evidence the inspector finds, he/she should be able to show it to you.
They should explain the options for your home and explain how they work to eradicate termites.
They should provide a graph of your home, with the treatment specifications on the graph and a contract showing the price, how long the warranty period is and, what it cost to renew.
No pressure should be applied or any inference made that your home is going to fall apart if you don't make a decision right now.
we has an ethical obligation to protect your health, your property and provide you with peace of mind. This obligation includes integrity, competency, honesty, confidentiality, and an interest in public safety. Fulfilling this obligation promotes and preserves your confidence in the work we do. In recognition of this obligation, we hereby promote and proclaim these rights for our clients.
Our company Customer Bill of Rights
We pledge that:
SASC Customer Bill of Rights and Customer Service Principles
Customer's Bill of Rights
As a valued customer, I expect to:
To become and continue to be a valued customer, I will:
GENERAL CUSTOMER SERVICE PRINCIPLES
NEXT, LET’S DISCUSS THE TYPE OF CLIENTS WHO ARE A GOOD FIT FOR US AND WHO ARE NOT A GOOD FIT FOR US.
Good Communicators: We value clients who keep the lines of communication open, ensuring that everyone is on the same page and any issues can be addressed promptly.
Appreciate Quality Workmanship: Our ideal clients recognize and appreciate the standards and attention to detail that we bring to every project.
Reasonable Time Expectations: We work best with clients who understand that quality work takes time and are patient with realistic timelines.
Accountable for Their Decisions: We prefer clients who take responsibility for their choices and collaborate with us to achieve the best outcomes.
Willing to Make Payments on Time: Timely payments are crucial for maintaining the flow of the project and ensuring that all parties are satisfied.
Follow Our Process: Our processes are designed to ensure the best results. Clients who trust and adhere to our proven methods make the entire experience smoother and more efficient.
Willing to Learn: We appreciate clients who are open to learning about the process and the reasons behind our recommendations.
Long-Term Relationships: We seek clients who are interested in building long-term relationships, valuing ongoing support and collaboration.
CLIENTS WHO ARE NOT A GOOD FIT FOR US:
I’d like to also share with you the type of clients we are trying to avoid and who are not a good fit for our team:
Here’s the type of clients we try to avoid:
Poor Communicators: Clients who do not communicate effectively can cause misunderstandings and delays, making it difficult to deliver the best service.
Looking for the Cheapest Price in Town: Those who prioritize cost over quality often compromise on the value and durability of the work.
Unreasonable Time Expectations: Clients who expect unrealistic deadlines can put undue pressure on the project, potentially sacrificing quality.
Constant Complainers Who Are Never Satisfied: We prefer to avoid clients who are perpetually dissatisfied, as it can create a negative working environment and impede progress.
Won’t Make Payments on Time: Delayed payments can disrupt the project timeline and strain the working relationship.
Won’t Honor Their Agreements: Trust is fundamental, and clients who do not stick to their agreements can undermine the project’s success.
Can’t Make Decisions: Indecisive clients can cause delays and hinder the progress of the project, leading to frustration for all involved.
First, let me provide some insight on how our industry works and the 3 categories of companies you will likely encounter.
Material Costs: These typically account for 35-40% of the total price.
Labor Costs: These also make up around 35-40% of the total price.
Gross Profit Margin: The remaining 20-30% covers the business's operating expenses, ensuring we can continue to provide quality service now and in the future.
Physical location and showroom facility
Office personnel and management
Utilities, cell phones, and software
Company vehicles, equipment, and tools
Fuel, insurance, and licensing
Marketing expenses, among other necessities
In an ideal scenario, if everything goes perfectly during a project, the company may achieve a net profit of 3-7% before taxes.
Does that make sense? Does that seem reasonable to you?
Great! Before our design and budget reveal meeting, we will share a budget strategy video with you to ensure your budget is met perfectly.
What caused you to decide on a pool?
How much research have you done?
What’s your vision for your backyard?
Do you have a picture of dream pool or a design? Are you happy with the design?
Do you have a plan in place or need help creating a plan?
How we help them create a plan using our “bridging” technique.
What is your motivation for doing this project?
What are your goals for this project?
Advanced Technology
Beauty/Design/Style
CONSTRUCTIONer's Reputation
Ease of Maintenance
Energy Efficient
Financing Options
Budget
Quality of Workmanship
Safety
Warranty
Entertaining
Water Purity and Chemical Usage
Would you like me to give you a plan to design a custom swimming pool for free?
I'm happy to help you design a custom swimming pool for your family and help you identify your perfect backyard oasis. This way you'll be able to get exactly what you want without wasting time listening to sales pitches from a bunch of salespeople in your home.
I offer this service because I am a custom pool builder specializing exclusively in helping homeowners build the pool of their dreams. And there's a good possibility your Market has a large pocket of underserved homeowners who would be very responsive to the custom designs and experience I'll be providing you for free.
And if you find the designs and experience I create for you valuable you might want to become a client. If this is the case my custom pools start around $100,000.
With that said please understand that I am not offering you a sales pitch in Disguise. I promise not to pressure you or pester you in any way at all.
In fact if you feel I've wasted even one second of your time let me know and I'll immediately write you a check for $250 dollars to compensate you for your time.
But before we go further you need to know that I can't help everyone I can only be a benefit to homeowners who . (Start listing the criteria of our ideal client.)
Here's what to do next. Share your contact info by simply clicking the link below. You'll see a form with a few questions about your business and what you're looking to accomplish. Once I have that information I'll do some research for you and set up a time to go over your ideas together.
Find out where they want to be. Find out where they are now. Ask questions to lead them toward the right steps they need to take. Help them formulate a plan based on their answers.
Based on what you've told me it sounds like a backyard living area and pool for your family should feature;
Does this sound like a good plan to you?
Would you like me to help you?
This very same process that I just outlined is what I personally use to generate 100% of our customers during the past 16 years. This experience is incredibly fun and exhilarating that’ll unlock your inner design genius and will help you get exactly what you are looking for in a full backyard makeover.
Here's what you're getting. . . .
10 MAIN REASONS WHY HOMEOWNERS STRUGGLE MAKING A DECISION ABOUT BUILDING A POOL AND WHICH COMPANY TO USE
By understanding these common concerns, homeowners can be better prepared to address them and make informed decisions about building a pool and selecting the right company for the job.
By understanding and addressing these challenges, pool builders can enhance their efficiency, improve customer satisfaction, and successfully complete projects on time and within budget.
(X) COOL IDEAS ON HOW TO USE YOUR OUTDOOR LIVING AREA
THE 'FIND-A-TOP-POOL-COMPANY" CHECKLIST
WHAT YOU SHOULD DEMAND OF ANY POOL COMPANY
TOP 10 MOST POPULAR OUTDOOR LIVING FEATURES IN 2020
10 MOST AMAZING POOLS IN THE WORLD
HOW WE BUILT (CONSTRUCTIONED) A NEW IN-GROUND SWIMMING POOL FROM START TO FINISH IN ONLY 2 ½ WEEKS
10 MOST AMAZING POOLS IN THE WORLD
HOW WE BUILT (CONSTRUCTIONED) A NEW IN-GROUND SWIMMING POOL FROM START TO FINISH IN ONLY 2 ½ WEEKS
SEE THE TOP WATER COLORS FOR 2020
DO I NEED A SWIMMING POOL IN MY LIFE CHECK LIST
10 MOST AMAZING POOLS IN THE WORLD
HOW WE BUILT (CONSTRUCTIONED) A NEW IN-GROUND SWIMMING POOL FROM START TO FINISH IN ONLY 2 ½ WEEKS
SEE THE TOP WATER COLORS FOR 2020
DO I NEED A SWIMMING POOL IN MY LIFE CHECK LIST
HOW WE CHOOSE THE BEST CRAFTSMAN TO WORK FOR US
MFG COUPON / REBATES TO SET APPT
THE VALUE OF WATER IN YOUR LIFE
HEALTH AND WELLNESS ASPECTS OF WATER
VALUE OF REFLECTION
10 MOST AMAZING POOLS IN THE WORLD
HOW WE BUILT (CONSTRUCTIONED) A NEW IN-GROUND SWIMMING POOL FROM START TO FINISH IN ONLY 2 ½ WEEKS
SEE THE TOP WATER COLORS FOR 2020
DO I NEED A SWIMMING POOL IN MY LIFE CHECK LIST
HOW WE CHOOSE THE BEST CRAFTSMAN TO WORK FOR US
MFG COUPON / REBATES TO SET APPT
THE VALUE OF WATER IN YOUR LIFE
HEALTH AND WELLNESS ASPECTS OF WATER
VALUE OF REFLECTION
What To Expect During The Onsite Visit, 1-2 hours - (OUTDOOR CONSULTANT) |
What’s the purpose and goal of this visit? Discover the vision and their perceived and realistic needs. |
What is the outcome we are hoping for during this visit? |
What will you be looking for during the on-site visit? |
How does the industry operate locally and national? Subs or no subs here / 125 crafts man in field every day |
How do they need to be prepared? Who needs to be there and why |
What documents to have available - pictures of features they like / |
Preparing for a face-to-face | ||
meeting | ||
Step 9 | Now that you’ve got some idea of what kind of a pool you want, and | |
which pool builders you might consider, it’s time to schedule your | ||
face-to-face meeting. There are several things you can do to prepare for | ||
this: | ||
If there are two people making this decision (such as husband and wife) then make sure that both of you are going to be there.
Make sure you set aside enough time for the meeting. One hour is an absolute minimum; two hours is better.
Make sure you’ve got your “pool ideas” folder, so you can show the designer what you like, and what you’re looking for.
Grab a copy of the plot of your property, if you have it. It can be extremely helpful with answering questions such as “easements” and other issues.
If your neighborhood has a Homeowners Association, it may be helpful to provide that information to the designer also.
If you have a budget in mind, that may be helpful. But keep in mind that (1) most homeowners have no idea how much it will cost to build your dream pool, and (2) not even an EXPERT pool designer can tell you how much your pool is going to cost until they’ve explored all the different options and possibilities, including some you may not have considered yet.
Bottom line—it’s better to approach this meeting with an open mind, and focus more on “what you want,” rather than “what you’re willing to spend.”
(If you focus too much on the price up front, the designer might be reluctant to show you certain features that you would really prefer to have, if you only know about them up front. Solar heating and automatic pool covers are two examples of highly valuable and beneficial features that a pool designer may avoid discussing, for fear of exceeding your budget.)
When is the best time to take action and why? |
Are there any ways to control cost? |
What are the variables that affect the final price? |
Material selection or specialty brands? |
Customer's needs and wants? |
Existing site conditions? |
Complexity of work requiring specialized labor? |
Type of company selects? Larger overhead, higher cost? |
Why may there be different prices amongst contractors? |
What is the basic pricing formula for your company? |
What % is materials? |
What % is labor? |
What % is gross margin? |
Types of companies you will encounter |
How to choose which one is the best match for your situation |
Factors that affect price What Happens If They Don’t Buy Right Away? There’s More to a Project’s Cost Than Labor & Materials CONTRACTOR TRICKS AND SHORTCUTS TO WATCHOUT FOR |
Step 10 | Signing the deal | |||||
偡来乯‱ comes to signing the deal, you should follow the same common | ||||||
sense you would with the signing of any other contract. However, in the | ||||||
swimming pool industry, there are a few specifics which deserve special | ||||||
focus. When the designer presents a contract to you, you should pay | ||||||
special attention to each of the following items: | ||||||
• “What exactly is this pool going to look like?” Your contract should | ||||||
include a drawing that shows the exact dimensions of your swimming | ||||||
pool, and the exact location of this pool in your yard. If the drawing | ||||||
doesn’t reflect exactly what you think you’re paying for, don’t sign | ||||||
the contract! | ||||||
• “What exactly is included in this contract?” This detail may get | ||||||
boring, but it’s critically important to ensure that you get exactly what | ||||||
you think the sales rep/pool designer promised you. In addition to | ||||||
referencing the drawing, the contract should itemize any and all | ||||||
specific features that were promised to you, such as: | ||||||
• Interior finish—type and color | ||||||
• Equipment choices, brands, and model numbers | ||||||
• | Number of skimmers | |||||
• | Size of plumbing | |||||
• Size and quantity of special features (waterfalls, deck jets, etc.) | ||||||
• Any special options, such as in-floor cleaning, salt-based chlorination, etc.
If you don’t see a specific feature that was promised to you, don’t sign the contract!
“What’s NOT included in the contract?” It’s not unusual for a swimming pool contractor to exclude certain items. (In fact, in some localities, pool builders are forbidden by law to perform certain steps, such as running gas lines.) The important thing to uncover here is whether or not you have financed or budgeted enough money to pay the builder, plus to pay any other contractors that may be required to complete the work. For example, be sure to find out whether or not your contract includes or excludes:
Electrical connections/electrical service
Running of natural gas or propane lines
Deck work
Dealing with unexpected rock or water
Signing the deal, continued
Landscaping
Replacement of fence or other access
The cost of permits
Service after start up
“What’s the payment schedule?” Like most construction work, swimming pool builders are usually paid on a “draw” schedule, requiring you
to pay a certain amount at each stage, to keep the work progressing. It’s smart to make sure that the amount of money you give to the builder is reasonably proportional to the amount of work they’ve done and are about to do. (While rare, there are occasions when a fly-by-night pool builder may get too much money up front, and then disappear without ever completing your pool.) Bottom line—make sure the payment schedule looks fair and reasonable to you.
“What happens if you fall behind schedule?” Many factors can prevent a pool builder from staying on a predicted or promised schedule (factors such as weather, material shortages, manpower shortages, subcontractor delays, etc.). Thus, like any construction project, you’ll enjoy this activity more if you approach it with a certain amount of “leniency and forgive-ness.” However, if delays are excessive, and specifically as a result of the builder you hired, you will be thankful you discussed your options and recourse BEFORE you signed the contract.
Bottom line—by establishing a clear understanding up front, you and your builder can both avoid the pain and aggravation of a disappoint-ing or frustrating pool-building experience. Whether you end this “pool construction” process as enemies or friends will be determined largely by your diligence in this final step.
In closing...
Before we wrap up these Ten Steps to the Perfect Pool, I have two more bits of advice to share with you regarding “swimming pool builders” and the overall pool construction industry.
Deep down, the vast majority of pool builders want you to be delighted with your new swimming pool. In fact, one of their greatest joys is to satisfy not only you, but to also satisfy all the friends and neighbors you refer to them for many years to come. So in the course of your “Perfect Pool” project, try to be reasonable with your builder, and they will usually bend over backwards to satisfy you.
A common mistake for homeowners is to believe that a particular pool of a particular size with particular features should cost exactly the same, no matter who builds it. But if that were true, then a four-door Mercedes-Benz and a four-door Hyundai Sonata, both of which have a GPS, electric windows and a CD player, would cost exactly the same.
In fact, the Mercedes may cost four times as much as the Hyundai. Yet people happily pay the difference every day. Why? Because most people understand and appreciate the differences between these two vehicles. It’s not the options, and it’s not the size. It’s the quality of workmanship, and ultimately the enjoyment they get with the use of the superior product.
So keep this in mind when you look at competing proposals for your pool project. If one project costs $25,000 more than another project, it’s not because the builder is trying to make an extra $25,000 off of you. It’s because one builder has chosen to use materials and processes that he or she believes will produce a superior product, compared to the alternatives. Like most things, the famous old adage is true: “You Get What You Pay For.”
Does customer have to approve workmanship at every stage of work and sign off or just at the end? |
Is the work done steady every day or come in surges or stages? If not steady, why not? |
Does material need time to cure? |
What can cause delays or interruptions in the work flow? Weather? Missed payment or draw? Unforeseen conditions or pre-existing decisions? Change orders? |
What does customer need to do or not do during the work? Keep access clear and pets and kids away and sprinklers off |
During access to customer’s property, does anybody need to be on site for your crews? |
Have hose ready and prepared. |
do I provide a portapotty? Are you expected to allow people in my house. |
Is it OK to offer refreshments to workers on site. Tips? |
What to do with pets and kids? |
Factors that affect price –
the factors that affect final pricing are the type of materials that you select, the amount of hours or time and complexity of required to install these materials and existing conditions where the materials will be installed.
Deep down, our entire team want you to be delighted with your new <swimming pool.> In fact, one of their greatest joys is to satisfy not only you, but to also satisfy all the friends and neighbors you refer to them for many years to come.
So in the course of your “Perfect <Pool”> project, try to be reasonable with our team, and they will usually bend over backwards to satisfy you. A common mistake for homeowners is to believe that a particular <pool> of a particular size with particular features should cost exactly the same, no matter who builds it. But if that were true, then a four-door Mercedes-Benz and a four-door Hyundai Sonata, both of which have a GPS, electric windows and a CD player, would cost exactly the same.
In fact, the Mercedes may cost four times as much as the Hyundai. Yet people happily pay the difference every day. Why? Because most people understand and appreciate the differences between these two vehicles. It’s not the options, and it’s not the size. It’s the quality of workmanship, and ultimately the enjoyment they get with the use of the superior product.
So keep this in mind when you look at competing proposals for your <pool> project. If one project costs $25,000 more than another project, it’s not because the builder is trying to make an extra $25,000 off of you. It’s because one builder has chosen to use materials and processes that he or she believes will produce a superior product, compared to the alternatives. Like most things, the famous old adage is true: “You Get What You Pay For.”
SUMMARY
How will you use this information . . . will you use it to take action now, take action later, take action never or take action with others? Here are a few final factors you may want to consider befor deciding when to take action and with who
Things that could affect pricing in the future
So you’re thinking about CONSTRUCTION your swimming pool? Congratulations! When done properly, it will enhance your lifestyle, leisure time, family time, entertainment, and overall enjoyment of your home. It should also increase your home’s salability.
This is a big decision and you want to Ensure Your Job Gets Done Right... The First Time. That should also be the goal of every pool CONSTRUCTION contractor you consider hiring. Unfortunately, it doesn’t always work that way. But with proper planning, not only can the CONSTRUCTION of your pool be accomplished in a timely manner, but also within your budget, and with the quality you expect and deserve.
We’ve also learned that if clients don’t take the time to gain insight or have the proper guidance from a trusted resource, there is a high probability that their expectations won’t be met.
We get it. . . it’s a hassle and a big commitment, spending hours and hours of your time doing fragmented research on the Internet, especially when there is so much misinformation out there. It’s no picnic listening to sales pitches from multiple salespeople in your home not knowing what to believe. If you’re like most people, you just want to get through the process, pick a company and get the work done.
However, consider this fast fact . . . the main reason for conflict and unfulfilled expectations when renovating a pool is that the homeowner was uninformed, disorganized, and didn’t clearly understand all their options. That means the choices you make will impact the outcome of your project.
That’s why we’re offering to provide you our behind-the-scenes pool CONSTRUCTION roadmap. This will not only provide some inspiration, but also hard information you need to have to make good decisions.
At the end of the day, we would appreciate the opportunity to provide you with a bid but, let’s face it, we may not be a match. That’s why we include how to select the right contractor that is perfect for your CONSTRUCTION.
You’ll get access to compelling videos, buyer’s guides, reports, and everything you’ll need to know.
The best part is you can enjoy the experience from the comfort of your home or office on a laptop, tablet or phone, without a salesperson breathing down your neck.
If you’re ready to get a peek behind the scenes in the pool CONSTRUCTION industry, just fill out the form on this page, and you will be given immediate access.
And Feel free to share this with your friends and family, or anyone you care about. Please be assured we do NOT share any of your contact information with anyone nor will we use for any internal marketing programs. This is just all about you.
We believe that the measure of a great company is not just how many times they produce a perfect CONSTRUCTION, but how they respond when things go wrong Do they stand behind their work and address what needs to be fixed?
Pools hide problems:
Another issue is that pools can hide problems, like structural cracks, rusting steel bleeding through your pool surface, or inferior or compromised Gunite when your pool was originally built. These defects only reveal themselves after the job has started. Additionally, weather conditions, materials availability, notoriously inconsistent surface conditions of a pool, and how well the pool was built originally are just some of the challenges that can also impact a project.
In summary:
When you interview a contractor, you should be interested in hearing how they handled their disasters, as well as them showing you photos of their successes. That’s the type of honesty you should expect from any company you are considering for your project.
Ok, the Next step for you is to dive into each of the sections, free your imagination and have some fun! If at any point you have questions we have advisers standing by to answer them for you.
To help you really get what you want, let’s decide WHY you want to CONSTRUCTION your swimming pool in the first place? There are three common reasons to CONSTRUCTION;
The first is age: the pool or spa is beginning to fall apart, the finish is peeling, chipping, or wearing off. Or cracks are appearing, tile is falling off or the pool is leaking. That means it’s Time to repair.
The second is aesthetics: increasing the visual appeal of the backyard and updating the look of the pool. Maybe it’s Time for a makeover.
The third is lifestyle: to create a relaxing space to unwind after work; to create an entertainment space for family and friends, to get the kids outside and doing something healthy, or simply an excuse to bring the grandkids over! It’s Time for more fun!
Knowing your goal up front makes all future questions easier to answer! If you are just in the repair mode, that’s great. A pool is an expensive asset of your home and needs to be taken care of just like anything else, if you want to retain its usefulness and value. Your considerations should include how much longer you expect to be in your home. That decision may drive how much you want to invest and help determine your options. Expect to be in your home for 10+ years? Then you may want to look at aggregate pool finishes that last longer. They are more expensive initially but will save you money in the long run.
If you are in the aesthetics camp, you may be surprised by the many choices today. Finishes alone can encompass plaster, quartz, aggregate, glass and more . . . in all varieties of colors. There are Hundreds of tile choices from different manufacturers with quite different styles. A CONSTRUCTIONed pool can completely transform the look of your backyard without breaking the bank.
Lifestyle takes aesthetics up a notch. This is where thoughtful design and your imagination enter the picture. For example, if relaxation is your main goal, then adding a tanning ledge complemented by a waterfall might be the perfect solution for you! Just keep in mind that water falling into a pool will be at different volume levels depending on the height of the water falling.
Lifestyle encompasses a broad range of options that are not mutually exclusive. The same backyard that is perfect for guests, parties and entertainment can also work for a relaxing Saturday reading a book and chillaxing by the pool. It just takes planning.
Imagine it’s a warm Saturday afternoon. You’re listening to your favorite song coming from your outdoor speakers – with the sweet sounds of your children and their friends splashing in the pool seems to be in harmony with the cascade of water from the small waterfall you chose.
The smell of food grilling from your outdoor kitchen area fills the air as you sip a drink from the chilled glass in your hand. The sun is warm on your skin as you dangle your feet in the water from the edge of the pool.
Or during the week. You’re just about to leave work and open your app on your smartphone and set the spa at home to 85 degrees. You arrive home and slip into your heated spillover spa to let every warm bubble remove the day’s tension. The outdoor fireplace, the trickling fountain, your favorite wine resting on the edge of the spa, a savory meal simmering on the grill. You’ve found it. That perfect relaxation spot. The one where you can see your whole backyard, while all your worries melt away.
How about entertaining? Imagine guests walking into your perfect backyard celebration. A wonderfully warm, inviting atmosphere. Imagine your holidays there. Birthdays. Graduations. Decorations flowing in the warm breeze. The sounds of laughter and joy fill the air. The music from your outdoor speakers has drawn folks to dance under the stunning string lights overhead. Feel the closeness of bringing your family together around holidays and special occasions.
Ok, we are not playing fair here. We are just trying to paint a picture of different lifestyles that a well-designed pool and yard can provide. It’s all Up to you, your vision, and your budget. In this section we have additional insight to help you dream big and fuel your imagination.
The next step is diving into some of the exact products and features that are available for your pool and backyard makeover.
When it comes to CONSTRUCTION your outdoor living space the task can seem daunting, especially if you are starting with an outdated pool and a tired looking backyard.
Where do you even start? How do you know the right features for your home? How can you communicate your vision to a design consultant? It can feel overwhelming if you don’t break the process down into workable segments. Even for those that simply want to resurface and re-tile the pool and spa, there are considerations.
Let’s start with some design tips.
Picture a party where guests gather in different spaces, some sitting around a firepit while others standing by the outdoor Kitchen island chatting with the host as he or she grills the dinner. Each of these are considered “rooms” by Landscape Architects.
So, think of your backyard as an outdoor home without walls. A BBQ island would be the kitchen, the pool and spacious deck are the family room, and the dining room will be around a fire & ice table. Want an area to enjoy some quiet time and read a book? The den. So, begin your design by first deciding what rooms you want and can budget and then designing room-by-room.
Still having trouble visualizing? Another option may be to visit model homes paying attention to the backyards. These are always professionally designed. Notice how the yards are broken down into the “rooms” described above. Now, apply that same inspiration to your own backyard.
Consider the backyard as art framed by a window and design accordingly. For example, you may not want to block the view of your yard with a massive fireplace facing the living room window. After designing, go into the house and look out the windows and imagine what you will see. Adjust accordingly.
Here’s a very real-life example. Artificial turf has two views of the grass. One that is rich and green and one that is less vibrant. A good contractor will know to install the lie of the grass to offer the best view from the windows of the home or, in in the front yard, for curb appeal, from the view of the street. This is just an example of the need to sit back and look at your design decisions from all angles.
Bonus Secrets!
Pools are all about reflection and water color. A still pool, from the house, will reflect the colors and scenes around it, doubling the beauty of the surroundings. Closer, the water color is more obvious than the finish color. Only in the shallow end will you really see the finish color. As you get deeper, the color of the water becomes more prominent. Be aware of this as you make the finish selection. For example, a tan finish will create a greenish tinged water at the deep end. A plaster or quartz pool with dye added will appear mottled, particularly in the shallow end. Make sure you are okay with this “natural” look before deciding.
Select your focal point and design around it – Just like a key room in your home; begin with a focal point in your backyard. This could be the swimming pool, a fireplace, a fountain, or a fire pit. Whatever you decide, think about the materials and color choices and how they will work with the rest of the backyard.
Your focal point could be as simple as the tile you choose for the waterline of the pool. For example, if you have a grey cement deck and select a matching color for your coping and a white plaster pool, then the focal point might be the contrasting color of the waterline tile.
On the other hand, you may select a dramatic coping that pops and tile that blends – in that case, the coping becomes the focal point. A 3rd option is more of an organic look to the materials but a bold color of the water. There is no wrong answer – it is a subjective choice that makes you happy. Having heard the horror stories about shoddy workmanship, you might think that Pool CONSTRUCTION Industry standards aren’t tough enough. The real problem is that they are exceedingly difficult to enforce. The State License Boards don’t have the manpower to randomly inspect work being performed by CONSTRUCTIONers. They only respond to complaints.
Sadly, there is no universal "code of conduct" for the CONSTRUCTION industry, even though we happen to believe there SHOULD be. That's why we created our own "Code of Conduct for Pool CONSTRUCTIONers". It clearly defines how we believe every Pool CONSTRUCTIONer should behave when working with clients.
The problem may originate from most Pool CONSTRUCTIONers referring to you as their customer. We call you our client. Wal-Mart has customers. We have clients, those we guide, protect and support to make best decisions. A company doesn’t guide a customer, they just sell them something. If the industry changed this mindset and attitude and recognized you are our client, we might see an overall positive change.
Just click the button below to download our Code of Conduct guide.
The Code calls for pool companies to uphold a high set of standards that will allow you to judge BEFOREHAND whether they’re likely to do the job right. Before you hire any company to work on your pool, review this guide and INSIST that the company complies with EVERY SINGLE STANDARD. If they look at you like a deer in headlights, they may not be the right choice.
Over the years I’ve noticed that some consumers will choose less than-reputable companies to do jobs for them—usually for the worst decision-based reason: money.
Don’t get me wrong—I’m all for good, honest competition. But it pains me to see good folks risk their hard-earned money with pool CONSTRUCTIONers who have no track record—or worse, a bad (but hidden) track record.
Approximately 40% of pool improvement work done today is a direct result of poor workmanship or improper or inferior materials installed by a previous pool CONSTRUCTIONer. Sad.
This is because resurfacing a pool is more of an art than science. It takes about 12 months of training before someone can become competent in the different steps involved. That’s a big investment of time and money for a pool CONSTRUCTION company. These are hand-troweled products by crews walking with spiked shoes on a sloped, slippery surface. It will never be perfect no matter how hard one tries with the added pressure of a small window of time before the finish sets. Crews are running against the clock to safely do the best job possible. You can begin to understand why it takes so long to train.
That is why it is critical to select a company that is experienced and reputable. Spotting a con artist in this business is relatively easy if you know what to look for, and you pay attention to the clues. We tend to get a “gut” feeling if someone is trying to pull one over on us.
Never feel pressured into deciding about choosing your pool CONSTRUCTIONer. If you ever feel pressured by a salesperson, politely ask them to back off. If they persist, it’s time to look for another pool CONSTRUCTIONer. High pressure usually leads to a poor decision.
“High-pressure” salespeople who are not listening to your needs or wants and trying to only sell you what they have to offer – probably, what is the most profitable for them. Don’t be swayed from your own vision.
You should also beware of the pool CONSTRUCTIONer who asks that you pay for the entire job upfront or asks you to pay in cash. Our industry is very specific regarding legal deposits. If the contractor requests a deposit at all then it must be $1000 or 10% of the contract value, whichever is less. Don’t get tricked into paying a dime more than that. Here’s an industry secret; most reputable, professional pool CONSTRUCTIONers do not ask for deposits. They only want to be paid for work completed by phase.
If you say no, or show a bit of reluctance to the initial offer and in response the salesperson offers a lower price for the exact same work, then they are trying to scam you via “Price Reduction”. Substantial reductions in price without changes in the scope of work or specifications likely signifies that the pool CONSTRUCTIONer was trying to get a higher price for something that is worth less to begin with and is just trying to “save the sale.” If you and the pool CONSTRUCTIONer negotiate different materials, methods or circumstances that clearly have an impact on the cost, this would be fine. Otherwise the “price” should be the “price.”
What about when someone delivers substandard work, but it’s not on purpose? These honest but misguided pool CONSTRUCTIONers are usually either inexperienced, or incompetent or both. They may mean well, but their lack of skill or knowledge or ability to complete or manage your project correctly can be just as devastating as the work of a deliberately unscrupulous pool CONSTRUCTIONer.
Here’s a personal example. I once had my bathroom shower CONSTRUCTIONed. I watched the installer cut tiles into smaller and smaller pieces to fit into an angled section of the wall. I had no idea what he was doing, but I didn’t know any better. His boss showed up, took one look, fired the guy on the spot, and had it done the right way (which looked so much better). Perfect example of a nice guy doing his best, but he was simply incompetent or untrained.
Here's another red flag to look for – A verifiable company name, address, and phone number is a must. With the popularity of mobile phones today it would be unfair of us to say that all pool CONSTRUCTIONers who only offer a mobile phone number are bad pool CONSTRUCTIONers; however, this might be an indication that the pool CONSTRUCTIONer has no “real” place of business or doesn’t want anyone to know where he lives for some reason. Only you can decide if this is important or not to you. Just be aware that if you ever need warranty work after completion of the job, it might be beneficial if the CONSTRUCTIONer had an actual place of business that you could visit. My office was recently scammed by a locksmith who charged them triple the price. A cursory look on-line would have revealed that he didn’t have a place of business and dozens of people outed him as a scammer.
You should also Demand a carefully drafted contract with a defined scope of work, clear specifications, and detailed terms. Do not assume it is included unless it is spelled out in writing! If anything is verbally promised, and, for some reason, the salesperson won’t include in the contract (“Oh, that’s standard. Don’t worry about it.”) then send an e-mail outlining the promise and request a confirmation reply. If you don’t receive the confirmation, don’t sign the contract! If you do receive confirmation, include that reply e-mail with your signed contract. The salesperson might be doing something that the boss doesn’t know.
Knowing the level of workmanship you are going to get is crucial. We strongly encourage you to visit jobs completed by the CONSTRUCTIONer to see for yourself. This way you’ll have a much better sense of the quality of work you can expect. Anyone can show photos of any pool – don’t be naïve.
If a pool CONSTRUCTIONer asks that you get the required permits, this may be a signal that he is either unlicensed, the work is outside the area in which he is licensed or he is not able to get a permit due to improper or inadequate insurance coverage. If they claim that this tactic is to save you money, this may be an expense better spent by requesting the CONSTRUCTIONer pull the permit. The pool CONSTRUCTIONer may also not be in “good standing” with the building or health department. In any case, a reputable pool CONSTRUCTIONer will obtain a permit for you on every job requiring one or upon request.
If the proposed schedule and time frame seem too good to be true, they probably are! Professional pool CONSTRUCTIONers know their business and will make it a point to set realistic expectations. Don’t be lured by the CONSTRUCTIONer who promises an overly optimistic completion date, as chances are, they're promising something they can’t deliver just to get you to sign the contract.
Warranties are essential to your pool CONSTRUCTION project and any pool CONSTRUCTIONer committed to quality workmanship and client satisfaction will warranty their work for at least one year, with many offering two years or more. In any case, make sure your CONSTRUCTIONer offers a warranty and get it in writing! Note that warranties may have different time ranges for different phases of the job. For example, Gardner offers 5 years on pool finishes and 2 years on plumbing and masonry work, which is the industry standard.
Pool CONSTRUCTION can be disruptive to your normal lifestyle so try to remember to be as flexible as possible. For example, don’t plan a party based on the completion date or schedule overnight guests when your pool is being CONSTRUCTIONed. Outdoor construction can be delayed due something as simple and uncontrollable as weather. If you are having other CONSTRUCTION work being done, be sensitive to work and scheduling interference that may create. Schedule carefully.
Pool CONSTRUCTION is one of the most popular home upgrades performed today, particularly because a pool begins aging from the moment it is built or CONSTRUCTIONed. A pool or spa are constantly fighting the elements and water chemistry, both of which attack the materials used.
Unfortunately, pools don’t heal themselves. Once they reach the point of peeling, leaking or other maladies, the only solution, typically, is a resurfacing the pool’s interior.
Many homeowners believe that a pool CONSTRUCTION project should cost the same amount regardless of the company doing the work. Unfortunately, that is not accurate. Pool CONSTRUCTION is a construction project performed by hand that offers a wide range of materials and methods.
Companies also have a wide range of crews from inexperienced to craftsman. For example, one local CONSTRUCTIONer that recently filed for bankruptcy was originally a landscaper. They assumed that the leap from landscaping to pool CONSTRUCTION would be simple since they already worked in backyards and had the trucks, equipment, and manpower. Within two years, they were out of business.
Another common mistake we have seen is Pool Service Professionals, the companies that clean pools, attempting to become CONSTRUCTIONers. Again, many end in failure.
This is not a business for the faint of heart. It is a challenging industry where every pool has the potential for something different to occur. Some things are so subtle that an amateur wouldn’t even notice like, for example, the elevation of the pool equipment relative to the pool water level. Plumbing requirements change depending on this and an inexperienced plumber might never consider it. This is one of the reasons why a house plumber cannot instantly switch careers to pool plumbing. There are differences.
The other confusion clients have is when they compare their own pool to their friend’s or neighbor’s. They will not understand why the quotes they receive may be higher or lower than a similar-looking pool. There are so many variables in performing a CONSTRUCTION that affect price, I cannot even begin to list them but here is one small example.
Edges inside pools, such as the edges of steps or benches require a special tool and dedication of at least one crew member to get it right – smooth and consistent. It’s an art that takes many months of training to understand the nuance of plastering an edge and even more so a radius edge such as a curved or free form step. More edges and corners, the more time a craftsman needs to spend. While two pools may be the same size, one may have more steps and benches and, therefore, the price is different.
It’s a matter of quality and workmanship. A company can certainly offer a cheaper price, but I can guarantee that the quality will not be the same.
Believe it or not, here’s another industry secret. Despite the fact that CONSTRUCTION a pool can seem expensive, it’s not a very profitable business, especially when you consider the amount of risk a company has to assume every time they take on a new project and the amount of effort it takes to keep a project on track.
In addition to the actual labor and materials, there are so many other expenses successful CONSTRUCTION companies must figure into their price in order to survive. Without having a basic understanding of this, you may simply disqualify one or more of the actual professional CONSTRUCTIONers you have considered simply by mistakenly believing that their price is too high.
Generally, the biggest cost factors will be the:
size of your pool
current state of the pool and what repairs should be made
scale of the CONSTRUCTION project
geographic project region
choice of materials
AND attention to detail and quality of work.
I’m not saying to always pick the most expensive, either. The most expensive doesn’t always mean the best. It’s not as simple as that. Selecting the right CONSTRUCTIONer requires looking at the price and beyond – experience, years in business, licensing, reputation, and more.
Below is a list of some of the methods we have seen used by CONSTRUCTIONers, both knowingly and unknowingly, to maintain low prices to win projects. There are probably many more, but these are the most common we’ve seen:
1. Inaccurately accounting for the proper amount of time necessary to complete the job correctly.
2. Taking shortcuts.
3. Using poor quality materials.
4. Hiring inexpensive, unskilled labor; people who have not had the proper training.
5. Hiring inexpensive trade or subcontractors.
6. Does not carry the proper insurance or carries no insurance.
7. Simply underestimating due to lack of thoroughly “thinking through” the job.
8. Inadequate safety precautions on job sites.
9. Paying workers with cash (under-the-table), to avoid taxes and insurance.
10. No benefits for employees, i.e. health insurance, vacations, 401K, holiday pay, etc.
11. Plans on charging more once the job has started by intentionally leaving things out.
12. No long-term warranty.
13. Typically does not stick to a schedule.
14. Disposes of debris illegally.
15. Avoids paying payroll taxes to the IRS.
16. Inadequate dust control and surface protection.
When it comes to signing the deal, you should follow the same common sense you would with any other contract. However, in the swimming pool industry, there are a few specifics which deserve special focus.
Pay special attention to exactly what IS and what IS NOT included in the contract, to ensure that every design and detail previously promised to you is listed.
Never accept anything promised verbally without it being documented in writing.
Have a clear understanding of what extra expense might arise during the CONSTRUCTION that can’t always be predicted, such as rust spots, cracks, rebound, etc.. This prevents surprises and allows you to realistically budget beyond the contract price.
Confirm the materials you are paying for are what is going to be used. If you think you are getting “Pebble Tec” make sure it just doesn’t say “Pebble” on the contract, for example.
Be sure you are clear as to the payment expectations including any deposit.
Bottom line—by establishing a clear understanding up front, you and your contractor can both avoid the pain and aggravation of a disappointing or frustrating pool-CONSTRUCTION experience.
Whether you end this “pool renovation” process as enemies or friends will be determined largely by your diligence in this final step.
Although it’s exciting, a pool remodeling project comes with its challenges. There are many decisions to be made with the help of your selected Pool Professional. During that discussion, you will come across several terms used by the pool industry with which you may not be familiar.
From skimmer to split main drains, we’ve put together this list of the most important terms to know when remodeling your pool so that you can make every renovation decision with confidence. Please note that all terms also apply to spas, fountains, wading pools, etc.
Skimmer
The skimmer’s job, which is set next to the pool, is to capture all floating debris from the surface of the pool. That is why pools are supposed to be filled with water halfway up the skimmer opening so the water is constantly circulating through the skimmer basket, capturing debris, and then to the pump and filter and pumped back into the pool.
Split Main drains
The Consumer Product Safety Commission strongly recommends, in many states, including the state of California, now require, split drain systems in pools, spas and wading pools as a safety measure to prevent drowning by body equipment. The principle behind installing a multiple drain system is to prevent a single drain from becoming the sole inlet to the suction side of the pump. The installation of at least one additional drain effectively divides suction between the drains, providing the piping is the same diameter and the “tee” is placed midway between the drains.
Permits
Rules regarding permits differ depending on County and, sometimes, city. In regard to the pool remodeling industry, most municipalities agree that permits should be pulled for any plumbing work that is performed underground. The area that differs the most is regarding a simple replaster of a pool. You should ask your pool professional what, if any, permits are required for your job.
Coping
Coping is the edge of the pool that swimmers grab on to pull themselves out of the water. There are many choices in types of coping from the relatively least expensive brick to other much more expensive materials. Be aware that the smaller the material being used, the more grout lines you will see around the pool. Also, note that while some materials such as flagstone may look beautiful and unique around the pool, they may require some maintenance such a annual sealing, to keep them looking good and not chipping pieces in to the water.
Pool Shell and Raised Bond Beam
A pool is first built with a gunite or shotcrete shell under high pressure. If that pool wall shell is built to a higher elevation than just below the deck, that portion of the pool wall is called a raised bond beam. it is just an extension of the pool wall.
Suction line
In the plumbing of a pool, the goal is to create proper water circulation for cleaning the water. The suction line pulls water from the pool back to the pump to then go through the filter and, if it exists, a pool heater and then to return to the pool utilizing the return line. You can easily identify which is which by running your pump and putting your hand over the different holes that you see along the side of your pool. You will feel a slight suction for those lines connected to your suction line. If you feel a jet of water then that is water returning to your pool via the return Line.
Rebar
Rebar are metal bars that are meant to reinforce the structure of various parts of your pool such as the pool shell and a shamu shelf, for example. In the pool shell, the rebar should be sunk 3 inches into the six-inch shell. If the rebar and the wire ties used to tie the bars together are too near the surface of the poor they can cause rust spots to appear on the pool finish. Unfortunately, only those visible rust spots can be repaired during the pool remodel. There is no method to detect future potential rust spots and that is why remodeling contractors cannot warranty against future rust spots.
Retaining wall
A retaining wall should always be designed by an engineer and usually requires a soil inspection. The purpose of the retaining wall is exactly as it sounds; it is meant to hold back something, for example, soil from a hill at the edge of the backyard. A retaining wall will necessarily be more expensive than a planter wall because it requires deeper footing, a wider base and is usually thicker.
Bond Coat
There are two methods of preparing a pool for a remodel. One is to remove the existing finish down to the original pool shell. This can be done either by jackhammer chipping or high-water pressure. The other method is bond coating. Bond coating is applying a cementitious material to the existing finish to prepare a suitable base for a new finish to be applied. A new finish needs a rougher surface than an existing finish provides for the required adhesion needed. That is why the contractor must either apply a bond coat or remove the existing finish. The most important step before bond coating is to carefully inspect the drained pool and determine if the existing finish is not delaminating. If it is then bond coding is not an acceptable solution. Delaminating is when the pool finish is pulling away from the pool shell.
Step tile
Set tile are typically small tiles, such as 1” x 1” or 1” x 3”, set along the edge of a step or bench in a pool. This helps the swimmer easily see the steps in the water and prevents a trip hazard. It is required, for example, on all commercial pools for that very reason.
Waterline tile
Waterline tile is the tile that is set under the coping all around the top edge of the pool. Most pool finishes cannot be applied above the level of the water, so waterline tile is required. This is the same reason why a beach entry into a pool will be in a tile rather than the pool finish. Waterline tile can be an especially important part of the overall design, particularly if the coping selection blends or matches the deck and the pool finish is in a neutral color such as white. In those cases, the focal point is most likely going to be the waterline tile and the color and design should be carefully selected. Be aware that pool tile must be Porcelain. Ceramic tiles that are used in kitchens or bathrooms will deteriorate over time in a pool due to the chemicals and exposure to the sun. Also, consider how much grout joints you want to see after the tile has been installed. A single beautiful tile in a showroom that is broken up into many pieces forming a type of mosaic look may look very busy in a pool due to the many tiles that are installed and the amount of grout that needs to be used.
Pavers
Pavers are a great alternative to a backyard cement deck. Cement decks cure at different rates and will never be very consistent in color. Look at any sidewalk in the world and you'll see variations even in gray cement. A paver deck will give a consistent look depending on the pavers selected, or, at least, a purposely designed look, and are much more forgiving during shifts in the earth while a cement deck will crack. Also, a paver, if chipped, can more easily be removed and replaced.
Cantilever Deck
A cantilever deck is a deck that continues right over the edge of the pool. There is no break for coping. The deck is installed over a slip sheet which is laid over the wall of the pool. This was very a popular design back in the 70s. It has since become less popular because it has been discovered that cantilever decks tend to crack easily during earth movements and can push waterline tile off the edge of the pool into the water. If you have a cantilever deck, a contractor can make a saw cut behind the pool wall and install mastic which will create a cushion between your newly made “coping” and the deck and prevent some of the damage that can occur.
Mastic
Mastic is material that is applied between the deck and the coping of your pool. This is a critical step for two reasons. One is that it provides a waterproofing barrier to prevent water from seeping underneath the coping and causing soil expansion and potential lifting. The other is it provides a cushion between the deck and coping to absorb small earth movements causing cracking and damage.
Pool Lighting
While there are many choices In pool lighting, from white to color and automation, the important thing to remember is energy usage. If you regularly turn on your pool lights you should consider LED lights since they will be vastly more energy efficient and save you a lot of money. Another consideration with lighting is placement. A pool finish will never be a perfect smooth look like a painted wall. It is a hand troweled product with guys walking inside the pool with spiked shoes. Typically, you cannot see imperfections in the daylight, however, they will become more obvious if the pool light is set too close to the pool finish surface. It has been described by some as looking like the surface of the moon. This visual imperfection can easily be prevented by installing the lights no deeper than 18” below the level of the water.
Variable Speed Pumps
Variable speed pumps have become very popular over the last 10 years or so for pools because of the energy and money savings. Before variable speed pumps, the only pumps available were single or dual speed which made the pump the second most expensive equipment to run in a home after the air conditioner. Variable speed pumps save about 90% of the energy and cost as compared to the old-style pumps. Typically, on the average pool, they will pay for themselves within 18 months or less.
Expansion Joints vs. Control Joints
There is a fundamental difference between an expansion joint and a control joint. Control joints are typically in concrete flatwork that helps control where the concrete will crack. Control joints should typically be at most 8’ apart. Flatwork concrete cracks due to temperature changes, earth movement, soil settlings and normal expansion and contraction of concrete thermal variation. The most critical to the pool industry is the expansion joint between coping and the deck; a full 1/2-inch joint. The joint will get the sealant called Mastic to prevent water intrusion.
Subcontractors
Subcontractors are the people or businesses your remodeling contractor may hire to complete your renovations. That’s why it’s a good idea to ask questions about the background and experience levels of the subcontractors hired, as they’ll be the ones doing a lot of the work.
GFCI
GFCIs, or ground-fault circuit interrupters, are devices that will automatically shut down an electric power circuit when it detects current flowing down an unintended path, such is through water or onto a person. These are really important safety devices as they reduce the risk of electrical shock.
STEP: 1 - GET INSPIRED
The most important thing to do before buying a pool is to conduct some preliminary research on pool styles, special pool water features and any specific needs you have. Being informed before visiting or meeting with a pool builder ensures you are well-versed and can ask meaningful questions.
Create an inspiration book. Often times it’s difficult to put your ideas into words, so pull pictures of pool styles you like, including shape, water color and special pool water features. This gives your pool designer a good sense of what you’re interested in and how to incorporate your style into the swimming pool design.
What shape of pool best fits your needs? Swimming pool design is critical to the overall aesthetic and functionality you’re trying to achieve.
How will your pool be used? Consider what you want the main use of your pool to be. Relaxation, play area for the kids, exercise, entertainment or aesthetics? Also think about depth requirements; will it be a diving pool, play pool or a lap pool? This should be well thought through before talking with a pool builder.
What water color do you want? This is probably the most important question of all. The color of the pool is dependent on many factors; finish color, water depth, sun exposure and placement and type of vegetation. Water color is generally grouped into 6 color categories; Deep Dark Blue, Dark Blue, Medium Blue, Green, Teal and Light Blue
What type of interior finish would you like? There are typically 3 finish types to choose from; plaster, quartz and pebble. It’s important to research these options and understand the performance characteristics of each. Generally speaking, plaster or quartz will be a standard finish offered by pool builders with pebble being offered as an upgrade. Aggregate pebble finishes offer a wider variety of texture options for you to choose from. However, for the most durable and long-lasting finish, insist on one of the four Pebble Technology brands – PebbleTec, PebbleSheen, and PebbleFina. A “pebble finish” doesn’t mean it’s from PTI.
Consider what special features you would like to include. Waterfalls, diving board, sun shelf, slide, fire & water features, a grotto, lighting, sound system, safety equipment, cabana or enclosures for weather protection etc… If you’re interested in adding a feature to your swimming pool, it’s best to do so during the initial construction. Retrofitting can sometimes be tricky and costly afterwards.
Where would you like to place the pool in your yard? Pool placement is an important consideration. Things to keep in mind are sun exposure patterns, where you’d like the pool entrance to be, privacy needs and whether or not you need to work around any existing landscaping and/or other structures.
Set a budget. Have a good idea in mind about the maximum amount you would like to dedicate for your pool project. Make a list of must-haves before meeting with a builder so you are less likely to go over budget.
Take your time. Visit pool builder websites to evaluate whether or not they meet your specific needs. Determine if they offer the services you need to complete your project. Read customer reviews, testimonials, about the company, and review their project gallery.
STEP: 1 - GET INSPIRED
The most important thing to do before buying a pool is to conduct some preliminary research on pool styles, special pool water features and any specific needs you have. Being informed before visiting or meeting with a pool builder ensures you are well-versed and can ask meaningful questions.
Create an inspiration book. Often times it’s difficult to put your ideas into words, so pull pictures of pool styles you like, including shape, water color and special pool water features. This gives your pool designer a good sense of what you’re interested in and how to incorporate your style into the swimming pool design.
What shape of pool best fits your needs? Swimming pool design is critical to the overall aesthetic and functionality you’re trying to achieve.
How will your pool be used? Consider what you want the main use of your pool to be. Relaxation, play area for the kids, exercise, entertainment or aesthetics? Also think about depth requirements; will it be a diving pool, play pool or a lap pool? This should be well thought through before talking with a pool builder.
What water color do you want? This is probably the most important question of all. The color of the pool is dependent on many factors; finish color, water depth, sun exposure and placement and type of vegetation. Water color is generally grouped into 6 color categories; Deep Dark Blue, Dark Blue, Medium Blue, Green, Teal and Light Blue. Click here to use our virtual Water Color Selection Tool.
What type of interior finish would you like? There are typically 3 finish types to choose from; plaster, quartz and pebble. It’s important to research these options and understand the performance characteristics of each. Generally speaking, plaster or quartz will be a standard finish offered by pool builders with pebble being offered as an upgrade. Aggregate pebble finishes offer a wider variety of texture options for you to choose from. However, for the most durable and long-lasting finish, insist on one of the four Pebble Technology brands – PebbleTec, PebbleSheen, and PebbleFina. A “pebble finish” doesn’t mean it’s from PTI.
Consider what special features you would like to include. Waterfalls, diving board, sun shelf, slide, fire & water features, a grotto, lighting, sound system, safety equipment, cabana or enclosures for weather protection etc… If you’re interested in adding a feature to your swimming pool, it’s best to do so during the initial construction. Retrofitting can sometimes be tricky and costly afterwards.
Where would you like to place the pool in your yard? Pool placement is an important consideration. Things to keep in mind are sun exposure patterns, where you’d like the pool entrance to be, privacy needs and whether or not you need to work around any existing landscaping and/or other structures.
Set a budget. Have a good idea in mind about the maximum amount you would like to dedicate for your pool project. Make a list of must-haves before meeting with a builder so you are less likely to go over budget.
Take your time. Visit pool builder websites to evaluate whether or not they meet your specific needs. Determine if they offer the services you need to complete your project. Read customer reviews, testimonials, about the company, and review their project gallery.
Click here for a preferred builder or authorized applicator in your area.
Once you are ready, fill out the Contact Me form and provide as many details about your project as you can. Once submitted, this information will be provided to the pool builders of your choice and a PTI sales representative will contact you and help you through the process.
If you select pool builders who have a showroom, we encourage you to visit them. Often times these showrooms display model pools, finish samples, tile options and decking solutions. Otherwise, make an appointment to meet with a salesperson. We recommend interviewing multiple builders before diving into the details.
Once you choose your preferred builder, you will have the opportunity to discuss your project in more detail. This would be a good time to share your inspirational photo book so they can get a clear understanding of the environment you wish to create. In most cases, the pool builder will arrange for an on-site visit to your home to evaluate the space and take measurements.
After the site inspection, the pool builder will then create a drawing or rendering of the pool design for your review. Once the design is finalized, you’ll need to choose the materials and equipment you want to use. Based on your selections, they will put together an estimate for your project. This estimate should include all labor and material costs including electrical, plumbing, excavating, equipment, tile, finish, etc… Many pool builders offer financing programs if needed.
Before signing on the dotted line, carefully review the following items for accuracy.
Pool design. Your drawing should include exact dimensions, depth elevations, step and special feature placements, along with the pool’s specific position in your yard.
Pool Specifications. Make sure the details document exactly what you want. The specifications should include interior finish – brand type and color, equipment – brands and model numbers, plumbing details, special features – size and quantity of each, electrical and any other special options (landscaping, decking, etc.…).
Once the pool is filled and the water chemistry is balanced, it will be time to celebrate the new addition! Throw a party and have fun. Don’t forget the toys, games, floats, patio furniture, etc. Accessorizing is half the fun!
Once you are ready, fill out the Contact Me form and provide as many details about your project as you can. Once submitted, this information will be provided to the pool builders of your choice and a PTI sales representative will contact you and help you through the process.
If you select pool builders who have a showroom, we encourage you to visit them. Often times these showrooms display model pools, finish samples, tile options and decking solutions. Otherwise, make an appointment to meet with a salesperson. We recommend interviewing multiple builders before diving into the details.
Once you choose your preferred builder, you will have the opportunity to discuss your project in more detail. This would be a good time to share your inspirational photo book so they can get a clear understanding of the environment you wish to create. In most cases, the pool builder will arrange for an on-site visit to your home to evaluate the space and take measurements.
After the site inspection, the pool builder will then create a drawing or rendering of the pool design for your review. Once the design is finalized, you’ll need to choose the materials and equipment you want to use. Based on your selections, they will put together an estimate for your project. This estimate should include all labor and material costs including electrical, plumbing, excavating, equipment, tile, finish, etc… Many pool builders offer financing programs if needed.
Before signing on the dotted line, carefully review the following items for accuracy.
Pool design. Your drawing should include exact dimensions, depth elevations, step and special feature placements, along with the pool’s specific position in your yard.
Pool Specifications. Make sure the details document exactly what you want. The specifications should include interior finish – brand type and color, equipment – brands and model numbers, plumbing details, special features – size and quantity of each, electrical and any other special options (landscaping, decking, etc.…).
Once the pool is filled and the water chemistry is balanced, it will be time to celebrate the new addition! Throw a party and have fun. Don’t forget the toys, games, floats, patio furniture, etc. Accessorizing is half the fun!
PREPARING FOR A FACE-TO-FACE MEETING
QUESTIONS THE SCRIPT SHOULD ANSWER
Now that you’ve scheduled a time for an on-site, face-to-face meeting at your property or at the company’s showroom, there are several things you can do to prepare for this:
If there are two people making this decision (such as husband and wife) then make sure that both of you are going to be there. Make sure you set aside enough time for the meeting. One hour is an absolute minimum; two hours may be better. Make sure you’ve got your < pool > ideas folder, so you can show the <designer> what you like, and what you’re looking for. Grab a copy of the plot of your property, if you have it. It can be extremely helpful with answering questions such as “easements” and other issues. If your neighborhood has a Homeowners Association, it may be helpful to provide that information to the <designer> also.
If you have a budget in mind, that may be helpful. But keep in mind that most homeowners have no idea how much it will cost to <build your dream pool> and not even an EXPERT <pool designer> can tell you how much your <pool> is going to cost until they’ve explored all the different options and possibilities, including some you may not have considered yet.
Bottom line—it’s better to approach this meeting with an open mind, and focus more on “what you want,” rather than “what you’re willing to spend.” (If you focus too much on the price up front, the <designer> might be reluctant to show you certain features that you would really prefer to have, if you only know about them up front.
<Solar heating and automatic pool covers> are two examples of highly valuable and beneficial features that a pool designer may avoid discussing, for fear of exceeding your budget.)
What’s the purpose and goal of this visit? Meet you and evaluate their needs. Then do a site survey to determine the conditions that will affect how your project is priced and how the products / services will be rendered in the most efficient and effective manner possible. We’ll exam current conditions, engineer a plan to attain your dreams and desires or solve their problem. Layout and help you understand the economics of your plan – essentials, extras, extreme enlighten them on their options for taking action based on their personal situation. We will offer to review any other bids from other contractors to see how they stack up against each other and the scope of work.
What will you be looking for on the site survey? What are some of the conditions you need to determine or figure out at the jobsite?
What is the outcome we are hoping for during this visit – make an informed decision but no pressure to do so. The advantage to us is that we don’t have to fatigue our staff and invest more effort in back and forth time consuming activities. We provide all the information upfront so you can make a decision and begin enjoying the benefits and eliminating the pain sooner vs later. We also will provide you a written price match guarantee if you want to continue getting bids on the work from other companies.
When it comes to signing the deal, you should follow the same common sense you would with the signing of any other contract. However, in the <swimming pool> industry, there are a few specifics which deserve special focus.
When the <designer> presents a contract to you, you should pay special attention to each of the following items:
“What exactly is included in this contract?” This detail may get boring, but it’s critically important to ensure that you get exactly what you think the sales rep/pool designer promised you.
“What’s NOT included in the contract?” It’s not unusual for a <swimming pool contractor> to exclude certain items. In fact, in some localities, <pool builders> are forbidden by law to perform certain steps, such as <running gas lines.>
The important thing to uncover here is whether or not you have financed or budgeted enough money to pay the builder, plus to pay any other contractors that may be required to complete the work. For example, be sure to find out whether or not your contract includes or excludes.
If I do decide to buy, how do I pay for the services? In stages? All up front? How much down? Is there financing available?
What happens if I don’t decide to buy or want to think about it for a few days? No worries, we will stay engaged and continue to share great insight on the topic which will help you decide what the best decision for your situation . . . is even if it means going with another company.
What’s next if I do buy? How long will it take for the work to begin? Once the work begins how long will it take to wrap it up? Who will be the primary point of contact? Does the sales person stay involved? Why or why not? How and where do i make my material selections? Do you have a showroom or do your people come bring samples (if applicable) to my house?
Ten Reasons You're Better Off With a OUR COMPANY
ideas/suggestions, to get you started:
WE’VE ELIMINATED YOUR NEED FOR HOURS OF RESEARCH
“Some of our competitors have said that the information we provide to our customers isn’t worth it because it takes a little longer to get through, but here’s why we disagree.”
We’ve eliminated having to spend hours and hours on the internet and the typical frustration of normal fragmented research. This is a pleasurable learning experience from you home or phone and go at your own pace that will create a looking glass for your imagination into the future to help you visualize the benefits, making you aware of the risks and dispelling any myths.
This is a way for you to learn everything you need to know in the shortest amount of time which puts you in control because knowledge is power. Knowledge is only potential power . . .it becomes power when you take action and put in in play.
By the way, these same competitors are the companies they who can’t wait to tell you about how great they are or how long they have been in business or how much they know; our approach is different. For us, it’s all about you and your needs.
We recognize that the time you invest reviewing this information and watching our videos is precious and it shouldn’t be squandered forcing you to listen to a typical sales pitch laced with hype. Nor would we ever pressure you into buying anything . . . that's just not our style.
You will use this more than 99% of the stuff other INDUSTRY guys are providing. And that's the point. If you haven’t already, download and browse the Planning Guide, Watch the entire video series. Study the Buyers Guide. Take your time with it. Take notes, and act on your instinct whether <PRODUCT/SERVICE> makes sense for your situation and whether we are the right company to help you.
Chances are, you'll be blown away by how well informed and knowledgeable you become. This will be your "secret weapon" for making the right choice, and it will make you better prepared to meet with a member of our TEAM during your on-site consultation.
By you going through this process it makes you different in our eyes because, unlike people who just drop in or call or fill out a webform, this demonstrates your commitment and interest which motivates us to want to help you even more.
Here’s why we are helping – Help them explore possibilities and envision their dreams and desires in the most pleasurable way possible. To reduce fatigue on our staff. Why would we offer to help you for Free?
You might become a customer, we are confident in what we do, the quality service we
provide and are proud to showcase our team members and we believe that the amount of value and goodwill we provide the community is directly proportionate to the number
of clients we will attract.
Transition into a Quick summary list of products and services they offer. Breakout individually (these are generalized benefits of the product and not specific detailed benefits to choosing one brand or style over another brand or competitor) what product / service does.
What it does for you/ benefit / problem solved. Risks if you don’t buy. Reasons this product / service might be a good investment. How fast does the work start after I become a customer and how long does the entire process take?
BLUEMIND INTRO – RAW COPY
Integrity Is Transparency And Insight
An Ounce Of Prevention…
It’s Been Said That An Ounce Of Prevention Is Worth A Pound Of Cure. When The Stakes Are High—Your Home And Your Wallet—That Saying Is Even More True. I Hope That By Reading This Guide You Feel More Prepared To Evaluate Home Improvement Contractors And Make The Best Decision For Your Family. If There Is Anything I Can Do To Help, Please Don’t Hesitate To Call.
Fast Fact:
The Main Reason For Conflict And Unfulfilled Expectations When Building Or Renovating A Pool Is That The Homeowner Was Disorganized, Uninformed And Didn’t Understand All Their Options At Every Level. Including Best Buying Practices And Having Guidance On Finding A Company That Was A Perfect Fit For Their Individual Situation.
What Is Your Primary Motivation For Considering This Project? To Help You Really Get What You Want, Let's Start By Identifying Why You Want This In The First Place. (Knowing Your Motivation Up Front Makes All The Other Questions A Lot Easier To Answer!)
Most People Dream About Getting A Swimming Pool For One Or More Of The Following Reasons:
For Example, If Your Primary Motivation Is To Entertain Your Children Or Grandchildren, Then A “Lap Pool” May Not Be The Ideal Choice.
If “Exercise” Is A Big Deal For You, Then You'll Want To Pay Extra Attention To The Overall Length, And Perhaps Make Sure You've Got A Fairly Large Shallow Area.
If “Relaxation” And “Spoiling Yourself” Is Important, Then A Tanning Ledge And Perhaps A Waterfall Or Grotto Might Be Perfect For You.
We Care From The Very First Phone Call To The Final Walk-Through…
## Preface: The Purpose & Intention Of This Guide
If You Want To Be Sure That Your Pool Or Spa Construction Is “The
Perfect Experience,” Then You Will Love This Handy Little Guide.
This Was Not Written To Sell Features Of A Pool Or Spa, Nor To
Promote A Particular Pool Constructioner. Instead, This Was Written
Specifically For You, The Homeowner, To Help You Get Exactly
What You Want, No Matter How Inexperienced You May Be. The
Secret To Getting The Perfect Swimming Pool Or Spa Is To Learn
More About The Construction Process.
According To The Better Business Bureau, Complaints Against Home Improvement And Home Repair Contractors Are Among The Most Common Consumer Complaints Received. Complaints Range From High-Pressure Sales Tactics And Confusion Over Contract Terms To Poor Or Incomplete Workmanship And Overcharging For The Amount Or Quality Of Work Provided. Fortunately, Much Of This Can Be Avoided With A Little Research. Unprofessional And Disreputable Contractors Can Be Easy To Spot Provided That You Heed This Advice And Don’t Let The Temptations Of A Low Price Keep You From Seeing The Warning Signs.
A Recent Study Of Approximately 1000 Homeowners Conducted By Qualified Constructioner Magazine Revealed That 50% Of Them Would Not Hire The Contractor They Originally Chose To Construction Their Home. Additionally, 48% Said They Would Not Refer The Contractor They Chose To Their Friends.
It’s Been My Experience That Most People Have The Same Basic Questions In Mind When Considering A Construction Project:
1. “How Much Will It Cost?”
2. “How Long Will It Take?”
3. “When Can The Work Get Started?”
It Has Always Amazed Me That There Are So Few Questions Asked About The Contractor, The Processes He Or She Uses To Complete The Project, Questions About The Employees, Subcontractors, Materials Used, Proper Scope Of Work, Etc. There Are Always A Few Exceptions But For The Most Part These Are The Three Most Popular Questions. I Believe The Reason For This Lack Of Questioning Is Due To One Or More Of The Following Reasons:
1. People Don’t Know What They Should Ask.
2. They Don’t Know How Or Are Too Afraid To Ask.
3. They Take Too Much For Granted, Dangerously Assuming That Most Contractors Follow “Standard” Business Practices That Don’t Really Vary Much From One Contractor To The Next.
The Purpose Of This Guide Is To Help You Become Intimately Aware Of The “Ins And Outs” Of How The Construction Business Works. Not Only Will You Know Exactly What Questions To Ask But You’ll Also Be Much More At Ease And Less Apprehensive About Asking Them Because You’ll Understand That Any Good Contractor Will Appreciate Your Intelligent Questions And Will Likely Be Far More Interested In Working With You As A Result.
Furthermore, By Exposing You To All Of The Ingredients Of A Great Job And A Great Contractor And Showing You What You’ll Need To Look Out For, You’ll Be In A Much Better Position To Make An Intelligent Decision When It Comes Time To Hire Someone For Your Next Project. This Guide Will Provide You With The Necessary Knowledge And Tools That Will Enable You To See, Quite Obviously, The Right Contractor For Your Particular Job.
This Is Not A “How To” Guide On Managing A Contractor. While It May Be Hard To Believe With All The Stories Out There, There Are Contractors Who Require Very Little, If Any, “Managing” On Your Part. Many Books And Tips I’ve Read Over The Years Seem To Be Directed Toward Helping You “Manage” A Contractor. That May Have Been Helpful Advice 20 Or 30 Years Ago, But Times Have Changed. A Professional Contractor, By Definition, Does Not Need To Be Managed.
A Professional Contractor Knows Exactly What Needs To Be Done, When And How To Do It, And How To Manage It. They Have Systems In Place And Processes They Follow To Help Ensure Consistent Success. A Professional Contractor Rarely Needs To Be Reminded Or Told What To Do.
So…you’re thinking about SOMETHING, and you’re in need of an experienced and specialized company that will get things done right, the first time.
But you also know it’s a topic that you’re not intimately familiar with or you’ve never worked with a company that specializes in SOMETHING, so you’re not quite sure where to begin, right?
Well, Congratulations! You’ve just found the right INDUSTRY company to help you with your needs. To prove this, we’re providing you with this incredible TITLE OF GUIDE to answer questions you might have been afraid to ask so you can have the confidence to make the decision that’s best for (you, your team, your business, etc).
If you’ve done any research to this point, you’ve heard the horror stories that we’ve heard. This starts with the biggest complaint about services like ours…and it’s as basic as (BIGGEST ISSUE OR ISSUES FACING THE INDUSTRY). Can you believe it? Something as simple as (ISSUE JUST LISTED) is the largest complaint!
Now that IS shocking, isn’t it?
Of course, there are others…(ISSUES x 3 - ex: hidden fees, partners that overpromise and under-deliver, customer service issues when you really need the best customer service, etc.).
This is your (home/business)! This is your (security/castle/livelihood/investment/etc)! you can’t be left to wonder whether you’re working with a company who will (SOLVE PROBLEM) or just leave you with more challenges and pain.
Our team has always done a good job and treated our customers right. Because of that, we’ve been able to build a strong and well respected business. But I’ve noticed over the years that some consumers will choose less than-reputable companies to do jobs for them—usually because they are quoted less money.
Don’t get me wrong - I’m all for good, honest competition. But it pains me to see good folks risk their hard-earned money with (INDUSTRY) companies who have no track record - or worse, a bad (but hidden) track record.
Personally, I’ve always felt that industry standards weren’t tough enough. That’s why I wanted to find a way to educate consumers about how to choose the right (COMPANY/PARTNER) based on facts, data, information…not just hearsay. You may have already run into those who believe (SOMETHING LESS REPUTABLE COMPANIES WOULD DO/SAY: ex: with a few pieces of security equipment that they’re suddenly a great IT company).
That’s why we pioneered this guide...to create a set of standards that companies should be able to uphold, and that you, as a customer, should expect. This guide calls for businesses to uphold a high set of standards that will allow you to judge BEFOREHAND whether or not a (INDUSTRY) partner is likely to do the job right.
Before you hire any company to (WORK TO BE DONE), make sure you consult this guide and INSIST that the company complies with EVERY SINGLE STANDARD in this book. If you do, chances are excellent you’ll get exactly what you want out of your project.
A good (INDUSTRY) company doesn’t just do good work. They also understand that when dealing with customers, it’s often the little things that make a big difference. You should find a partner that shows you respect by the way they treat you, the way they look, and how they pay attention to details. Check any (INDUSTRY) team you’re considering against these standards of professionalism found on the next few pages.
Costly Mistakes Buyers Often Make
Not Following Up on References We’ve all been taught to get references but oftentimes people fail to follow through and actually check them! Most people get a list of references, but don’t call. Do not just assume they will be good. Go ahead and check out the references you are given. A reputable contractor will welcome the opportunity for you to talk to his past clients and will be delighted to show off his previous work.
Not Inspecting the Contractor’s Work Ask to see completed projects as well as a job in progress. For current projects, take a close look around. Is the job site neat and clean? Do things appear to be organized? Are the homeowners happy or are they disappointed?
Also, you’ll want to make sure to ask for, and follow-up on, supplier and banking references. You will want to make sure your contractor is on stable financial ground. Make sure he is current with his suppliers. Be especially wary of a contractor who can’t give you any local supplier references. He probably owes them money.
Selecting a Contractor Based On Price We’ve already discussed this, but it is clearly the most common mistake so it definitely warrants repeating. Certainly, price can and should be a factor in choosing your contractor but should not be the main determining factor. You’ll be far better off choosing a contractor you feel comfortable with and working together with him to design a project that will serve you AND will fit your budget. A reputable contractor won’t make foolish mistakes just to save money. Believe me, the last thing you want after a contractor has begun work on your home is to have that sinking feeling of having made a terrible mistake and wanting him gone. Bad experiences usually accompany the low price. Do your homework. Do not be influenced by a low price.
One of the best things you can do to ensure your CONSTRUCTION project in Lisle goes smoothly is to treat your relationship with your contractor like you would any other relationship. After all, this is a person to whom you’ll be entrusting a significant amount of your time, money, and, of course, your home.
Strong relationships are built on a foundation of trust. The more open and communicative you are with your CONSTRUCTIONer, the more trust you’ll have in the process. That said, don’t be afraid to ask lots of questions. A good CONSTRUCTIONer wants you to ask questions so that you both can be sure you’re on the same page every step of the way. Withholding questions or limiting your communication can have costly consequences as it makes it very difficult for you to be sure you’re getting what you want, and what you’ve planned for.
Preface:
The Purpose & Intention of this Guide According to the Better Business Bureau, complaints against home improvement/home repair contractors are among THE most common consumer complaints received. Complaints range from high-pressure sales tactics and confusion over contract terms to poor or incomplete workmanship and overcharging for the amount or quality of work provided. Fortunately, much of this can be avoided with a little research. Unprofessional and disreputable contractors can be easy to spot provided that you heed this advice and don’t let the temptations of a low price keep you from seeing the warning signs. A recent study of approximately 1000 homeowners conducted by Qualified CONSTRUCTIONer magazine revealed that 50% of them would not hire the contractor they originally chose to CONSTRUCTION their home. 48% said they would not refer the contractor they chose to their friends. It’s been my experience that most people have the same basic questions in mind when considering a CONSTRUCTION project… 1. “How much will it cost?” 2. “How long will it take”? 3. “When can the work get started?” It has always amazed me that there are so few questions asked about the contractor, the processes he or she uses to complete the project, questions about the employees, subcontractors, materials used, proper scope of work, etc. There are always a few exceptions but for the most part these are the three most popular questions. I believe the reason for this lack of questioning is due to one or more of the following reasons: 1. People don’t know what they should ask. 2. They don’t know how or are too afraid to ask. 3. They take too much for granted, dangerously assuming that most contractors follow “standard” business practices that don’t really vary much from one contractor to the next. The Purpose and Intention of this Guide 2 | 10 Things You Should Know Before Hiring a CONSTRUCTION Contractor The purpose of this guide is to help you become intimately aware of the “ins and outs” of how the CONSTRUCTION business works. Not only will you know exactly what questions to ask but you’ll also be much more at ease and less apprehensive about asking them because you’ll understand that any good contractor will appreciate your intelligent questions and will likely be far more interested in working with you as a result. Furthermore, by exposing you to all of the ingredients of a great job and a great contractor and showing you what you’ll need to look out for, you’ll be in a much better position to make an intelligent decision when it comes time to hire someone for your next project. This guide will provide you with the necessary knowledge and tools that will enable you to see, quite obviously, the right contractor for your particular job. This is not a “how to” guide on managing a contractor. While it may be hard to believe with all the stories out there, there are contractors who require very little, if any, “managing” on your part. Many books and tips I’ve read over the years seem to be directed toward helping you “manage” a contractor. That may have been helpful advice 20 or 30 years ago, but times have changed. A professional contractor, by definition, does not need to be managed. A professional contractor knows exactly what needs to be done, when and how to do it and how to manage it. They have systems in place and processes they follow to help ensure consistent success. A professional contractor rarely needs to be reminded or told what to do.
So you’re thinking about CONSTRUCTION your swimming pool? Congratulations! When done properly, it will enhance your lifestyle, leisure time, family time, entertainment, and overall enjoyment of your home. It should also increase your home’s salability.
Sadly, there is no universal "code of conduct" for the CONSTRUCTION industry, even though we happen to believe there SHOULD be. That's why we created our own "Code of Conduct for Pool CONSTRUCTIONers". It clearly defines how we believe every Pool CONSTRUCTIONer should behave when working with clients.
The problem may originate from most Pool CONSTRUCTIONers referring to you as their customer. We call you our client. Wal-Mart has customers. We have clients, those we guide, protect and support to make best decisions. A company doesn’t guide a customer, they just sell them something. If the industry changed this mindset and attitude and recognized you are our client, we might see an overall positive change.
Just click the button below to download our Code of Conduct guide.
The Code calls for pool companies to uphold a high set of standards that will allow you to judge BEFOREHAND whether they’re likely to do the job right. Before you hire any company to work on your pool, review this guide and INSIST that the company complies with EVERY SINGLE STANDARD. If they look at you like a deer in headlights, they may not be the right choice.
Over the years I’ve noticed that some consumers will choose less than-reputable companies to do jobs for them—usually for the worst decision-based reason: money.
Don’t get me wrong—I’m all for good, honest competition. But it pains me to see good folks risk their hard-earned money with pool CONSTRUCTIONers who have no track record—or worse, a bad (but hidden) track record.
Approximately 40% of pool improvement work done today is a direct result of poor workmanship or improper or inferior materials installed by a previous pool CONSTRUCTIONer. Sad.
This is a big decision and you want to Ensure Your Job Gets Done Right... The First Time. That should also be the goal of every pool CONSTRUCTION contractor you consider hiring. Unfortunately, it doesn’t always work that way. But with proper planning, not only can the CONSTRUCTION of your pool be accomplished in a timely manner, but also within your budget, and with the quality you expect and deserve.
We’ve also learned that if clients don’t take the time to gain insight or have the proper guidance from a trusted resource, there is a high probability that their expectations won’t be met.
We get it. . . it’s a hassle and a big commitment, spending hours and hours of your time doing fragmented research on the Internet, especially when there is so much misinformation out there. It’s no picnic listening to sales pitches from multiple salespeople in your home not knowing what to believe. If you’re like most people, you just want to get through the process, pick a company and get the work done.
However, consider this fast fact . . . the main reason for conflict and unfulfilled expectations when renovating a pool is that the homeowner was uninformed, disorganized, and didn’t clearly understand all their options. That means the choices you make will impact the outcome of your project.
That’s why we’re offering to provide you our behind-the-scenes pool CONSTRUCTION roadmap. This will not only provide some inspiration, but also hard information you need to have to make good decisions.
At the end of the day, we would appreciate the opportunity to provide you with a bid but, let’s face it, we may not be a match. That’s why we include how to select the right contractor that is perfect for your CONSTRUCTION.
You’ll get access to compelling videos, buyer’s guides, reports, and everything you’ll need to know.
The best part is you can enjoy the experience from the comfort of your home or office on a laptop, tablet or phone, without a salesperson breathing down your neck.
If you’re ready to get a peek behind the scenes in the pool CONSTRUCTION industry, just fill out the form on this page, and you will be given immediate access.
And Feel free to share this with your friends and family, or anyone you care about. Please be assured we do NOT share any of your contact information with anyone nor will we use for any internal marketing programs. This is just all about you.
We believe that the measure of a great company is not just how many times they produce a perfect CONSTRUCTION, but how they respond when things go wrong Do they stand behind their work and address what needs to be fixed?
Pools hide problems:
Another issue is that pools can hide problems, like structural cracks, rusting steel bleeding through your pool surface, or inferior or compromised Gunite when your pool was originally built. These defects only reveal themselves after the job has started. Additionally, weather conditions, materials availability, notoriously inconsistent surface conditions of a pool, and how well the pool was built originally are just some of the challenges that can also impact a project.
In summary:
When you interview a contractor, you should be interested in hearing how they handled their disasters, as well as them showing you photos of their successes. That’s the type of honesty you should expect from any company you are considering for your project.
Ok, the Next step for you is to dive into each of the sections, free your imagination and have some fun! If at any point you have questions we have advisers standing by to answer them for you.
To help you really get what you want, let’s decide WHY you want to CONSTRUCTION your swimming pool in the first place? There are three common reasons to CONSTRUCTION;
The first is age: the pool or spa is beginning to fall apart, the finish is peeling, chipping, or wearing off. Or cracks are appearing, tile is falling off or the pool is leaking. That means it’s Time to repair.
The second is aesthetics: increasing the visual appeal of the backyard and updating the look of the pool. Maybe it’s Time for a makeover.
The third is lifestyle: to create a relaxing space to unwind after work; to create an entertainment space for family and friends, to get the kids outside and doing something healthy, or simply an excuse to bring the grandkids over! It’s Time for more fun!
Knowing your goal up front makes all future questions easier to answer! If you are just in the repair mode, that’s great. A pool is an expensive asset of your home and needs to be taken care of just like anything else, if you want to retain its usefulness and value. Your considerations should include how much longer you expect to be in your home. That decision may drive how much you want to invest and help determine your options. Expect to be in your home for 10+ years? Then you may want to look at aggregate pool finishes that last longer. They are more expensive initially but will save you money in the long run.
If you are in the aesthetics camp, you may be surprised by the many choices today. Finishes alone can encompass plaster, quartz, aggregate, glass and more . . . in all varieties of colors. There are Hundreds of tile choices from different manufacturers with quite different styles. A CONSTRUCTIONed pool can completely transform the look of your backyard without breaking the bank.
Lifestyle takes aesthetics up a notch. This is where thoughtful design and your imagination enter the picture. For example, if relaxation is your main goal, then adding a tanning ledge complemented by a waterfall might be the perfect solution for you! Just keep in mind that water falling into a pool will be at different volume levels depending on the height of the water falling.
Lifestyle encompasses a broad range of options that are not mutually exclusive. The same backyard that is perfect for guests, parties and entertainment can also work for a relaxing Saturday reading a book and chillaxing by the pool. It just takes planning.
Imagine it’s a warm Saturday afternoon. You’re listening to your favorite song coming from your outdoor speakers – with the sweet sounds of your children and their friends splashing in the pool seems to be in harmony with the cascade of water from the small waterfall you chose.
The smell of food grilling from your outdoor kitchen area fills the air as you sip a drink from the chilled glass in your hand. The sun is warm on your skin as you dangle your feet in the water from the edge of the pool.
Or during the week. You’re just about to leave work and open your app on your smartphone and set the spa at home to 85 degrees. You arrive home and slip into your heated spillover spa to let every warm bubble remove the day’s tension. The outdoor fireplace, the trickling fountain, your favorite wine resting on the edge of the spa, a savory meal simmering on the grill. You’ve found it. That perfect relaxation spot. The one where you can see your whole backyard, while all your worries melt away.
How about entertaining? Imagine guests walking into your perfect backyard celebration. A wonderfully warm, inviting atmosphere. Imagine your holidays there. Birthdays. Graduations. Decorations flowing in the warm breeze. The sounds of laughter and joy fill the air. The music from your outdoor speakers has drawn folks to dance under the stunning string lights overhead. Feel the closeness of bringing your family together around holidays and special occasions.
Ok, we are not playing fair here. We are just trying to paint a picture of different lifestyles that a well-designed pool and yard can provide. It’s all Up to you, your vision, and your budget. In this section we have additional insight to help you dream big and fuel your imagination.
The next step is diving into some of the exact products and features that are available for your pool and backyard makeover.
When it comes to CONSTRUCTION your outdoor living space the task can seem daunting, especially if you are starting with an outdated pool and a tired looking backyard.
Where do you even start? How do you know the right features for your home? How can you communicate your vision to a design consultant? It can feel overwhelming if you don’t break the process down into workable segments. Even for those that simply want to resurface and re-tile the pool and spa, there are considerations
Why would we offer to help you for Free?
provide and are proud to showcase our team members.
3. We believe that the amount of value and goodwill we
Provide the community is directly proportionate to the number
of clients we will attract.
OUR GUARANTEE
Our offer to help is not a sales pitch in disguise!!
Nor would we ever pressure you, it’s just not our style . . . and it wouldn’t work anyway!
In fact if you think we have wasted any amount of your time or if you ever feel pressured we will buy you dinner and provide you any free items even if you use another contractor to do the work.
That’s our Guarantee!!
Would you like me to give you a plan to design a custom swimming pool for free?
I'm happy to help you design a custom swimming pool for your family and help you identify your perfect backyard oasis. This way you'll be able to get exactly what you want without wasting time listening to sales pitches from a bunch of salespeople in your home.
I offer this service because I am a custom pool builder specializing exclusively in helping homeowners build the pool of their dreams. And there's a good possibility your Market has a large pocket of underserved homeowners who would be very responsive to the custom designs and experience I'll be providing you for free.
And if you find the designs and experience I create for you valuable you might want to become a client. If this is the case my custom pools start around $100,000.
With that said please understand that I am not offering you a sales pitch in Disguise. I promise not to pressure you or pester you in any way at all.
In fact if you feel I've wasted even one second of your time let me know and I'll immediately write you a check for $250 dollars to compensate you for your time.
But before we go further you need to know that I can't help everyone I can only be a benefit to homeowners who . (Start listing the criteria of our ideal client.)
Here's what to do next. Share your contact info by simply clicking the link below. You'll see a form with a few questions about your business and what you're looking to accomplish. Once I have that information I'll do some research for you and set up a time to go over your ideas together.
Find out where they want to be. Find out where they are now. Ask questions to lead them toward the right steps they need to take. Help them formulate a plan based on their answers.
Based on what you've told me it sounds like a backyard living area and pool for your family should feature;
Does this sound like a good plan to you?
Would you like me to help you?
This very same process that I just outlined is what I personally use to generate 100% of our customers during the past 16 years. This experience is incredibly fun and exhilarating that’ll unlock your inner design genius and will help you get exactly what you are looking for in a full backyard makeover.
Here's what you're getting. . . .